Design Marketing

Steve Peh Beng Huat

*** ********** **, * *

Home: 203-***-****

Email: ********@*******.***

Portfolio: stevepbh.com (WIP)

Summary

** ***** ************ ****** ********** producing creative for the Consumer

Goods, Health and Nutrition, Wineries and Breweries, Food & Beverage,

Personal Care, Cleaning Products, Multi Level Marketing and Commercial

Printing.

Software experience in MAC and PC: Adobe InDesign CS 4, Adobe Illustrator

CS 4, Adobe Photoshop CS 4, Flash CS4, Adobe Freehand, QuarkXpress 7, Font

Book, Adobe Streamline, Adobe Acrobat 10, Stuffit Deluxe, Em software

Xdata, and Corel Draw. Microsoft Office 2008 Mac- Word, Excel and

Power Point.

Results oriented hands-on leader who believes strongly in raising the

standards of visual communication and encouraging others to maintain those

standards.

Leadership

Developed and administer graphic design training, mentorship and

professional development guidance to junior and peer designers.

5 years as a Senior Graphic Designer, supervising up to 2 designers,

freelancers and photographers.

Comfortable and experienced in presenting design concepts and direction to

all levels of Senior Management as well as clients.

Analyzed customer requirements, established and ensured adherence to

project timelines and budget constraints.

Proven ability to rally a team and lead the charge toward a common goal.

Creative

Conceptualize, design, and producing an effective impact B2B and B2C

marketing promotional materials.

Familiar with the importance of creating an engaging, intuitive and

stimulating user experience through design and its effect on marketing

objectives and conversions.

Created high impact interactive 2d and 3d designs using various tools.

Ability to conceptualize and produce compelling visual presentations in a

variety of media to convey complex messages as well as personal expression

to a wide variety of audiences.

Work Experience

ASF Outdoors, Westport, CT Freelance Present

. Designed graphics and logos for t-shirts,

sweatshirts, and hoodies, Created graphic images for

advertisements, events and meetings. Prepared

marketing and sales PowerPoint presentations and

animation on slides. Maintained electronic and paper

files to ensure that creative archives were current.

FreeLife International, Milford, CT Senior Graphic Designer

April 99 - Nov 2008

. Performed lead role in the design and production of

print, identity, logos, promotional packaging,

signage, promotional and event materials and web

design on www.freelife.com. (Banner and graphics.)

. Designed and worked with copywriters to ensure the

copy and voice support the concept of the Living the

FreeLife's monthly magazine. Prepared files for pre-

press output including flight checking, producing

color proofs and creating press-ready PDF.

. Participated in brainstorming and ideas with team

members & management. Executed & illustrated CPG

such as Personal Care products like toiletries,

soaps, lotions or teeth cleaning products and

Household items like cleaners

and disinfectants.

. Involved from start to completion of the company's

top seller products: Chi3, Himalayan Goji Juice and

GoChi. Created Campaign, Teaser ads and launching of

Himalayan Goji. Designed and illustrated the

packaging.

. Maintained production schedules and budgets. Managed

vendors & press checks.

. Art directed photos and supervised team design.

Played a key role in development of the company's

yearly convention booth designs, stage designs and

on screen PowerPoint presentation.

. Prepared packaging presentation including mock-ups

and mounting. Implemented in house scanning of

Marketing Executive photos.

Labatt USA, Norwalk, CT Asst. Art Director July 98

- March 99

. In charged of 3 brands: Stella Artois, Bohemia, and

Dos Equis. Designed and composed graphics layouts

such as catalogs, sell sheets, packaging,

promotional and event materials, direct mail,

presentations, and POS & POP from concept to

completion.

Developed creative concepts and designs with designers and

copywriters. Supervised photography.

Prepared digital files for printer. Used Power Point to create

professional-quality overhead transparency, paper and

on-screen PowerPoint presentation.

Redesigned corrugated boxes, paper, paperboard & packaging for

Bohemia, Stella Artois and Dos Equis.

Prepared packaging presentation including mock-ups and mounting.

Scanned images and designed logos for silkscreen and pad printing.

Pepperidge Farm Corporation, Westport, CT Asst. Art Director

Jan 98 - June 98

. Designed and composed graphics layouts for the New

Nutty Deluxe packaging and POS & POP from concept to

completion of Goldfish crackers. Designed &

Supervised photography of Hot & Crusty Roll poster

for Easter.

. Work independently and with others to develop

advertising and marketing concepts.

Prepared digital files for printer & check color proofs.

Scanned images and designed logos for silkscreen and pad printing.

Used marker rendering.

Accurate Graphics, South Norwalk, CT Graphic

Designer/Prepress Jan 95 - Aug 97

. Designed graphics layouts for the magazine advertisements,

brochures, posters, greeting cards and manuals.

. Used high-end scanners to scan images and artworks.

. Cleaned up photos and images in Photoshop, shooting color prints,

developing camera negatives and output film.

. Set up and prepare material for printing presses. Operated and

maintained the prepress computers (PC and MAC), printers and RIP.

Back up disk for clients. Prepared color proofs.

Education

University of Bridgeport, Connecticut

BFA Graphic Design, 1995

Sports

Member of the University of Bridgeport NCAA Division II Tennis Team

(93-94)

Golf, Swimming and Volley Ball

References

Available upon request

Contact this candidate