Project Manager Marketing

Darlene Flagg

***** ******** ****** **** ( Sugarland, TX 77478

Phone: 281-***-**** ( Email: ********@***.***

An award winning marketing executive who is passionate, innovative, results-

driven, client focused with proven leadership and mentoring abilities.

Experience

The Variable Annuity Life Insurance Company-AIG Retirement, Houston, TX

2003 - Present

Vice President, Business Case Development

Responsible for the company's strategic direction for group acquisition and

group retention in the defined contribution services market. Managing 16

employees, $2 million budget, while developing a strategy to create custom

competitive responses to proposals.

. Lead the integration of new institutional product positioning into bid

and proposal communications including product pricing strategy,

supporting generation of $2B in annual growth offering mutual fund and

group and fixed annuity investment options.

. Formulate new bid and proposal technology strategy to expand proposal

development increasing proposal efficiency and accuracy, reduce staff

levels and handle 50% increase in custom and stand proposal

activities.

. Partner with Regional Vice Presidents, Senior Vice Presidents, and

Market Vice Presidents, and Legal to understand the business

opportunity, create a response strategy and develop a customized

winning proposal.

. Strategically direct design, writing and editing institutional

marketing materials including surveys, proposals, presentations, re-

certifications, RFPs, and finalist presentations for corporate, not-

for-profit, public, private, and governmental retirement plans.

. Manage the prospect and retention pipeline generating leads and

creating retention strategies generating revenue.

. Redefining participant education and print on demand fulfillment

strategy.

. Staff development, mentoring, coaching, team building, planning,

training, processes and disposition of workflow.

Vice President, Marketing Communications

Responsible for the strategic direction of marketing communications-an in-

house creative team, multi-cultural marketing, and field advisory board-

producing marketing literature for plan sponsors, participants, retail

investors, field training, recruiting, advertising, participant

newsletters, internal communications and the public web-site. Managed 34

employees, 3 departments, $10 million budget plus strategic fund partners,

alliances and relationships while successfully building employee moral and

talents.

. Redefined AIG VALIC's brand and content for sales collateral,

education and enrollment material, plan sponsor and participant

communications and advertising impacting web content and design.

. Developed the strategy to create, promote, and provide bi-lingual

marketing material and programs.

. Created an award-winning corporate internal branding campaign "PACE"

re-igniting the brand, The Power of Service.

. Realigned department by reducing staff while increasing efficiencies

and productivity, and continuing to deliver on time.

. Partnering with field management and nearly 2,000 financial advisors

to develop outstanding field training and marketing and communications

material.

. Establishing cross-selling and co-branded marketing pieces with

financial partners and associate companies.

. Directed AIG VALIC's in-house, offset, digital, and print on demand

(POD) printing capabilities by acquiring Xerox printing technology,

negotiating vendor agreements and creating a competitive POD system to

meet the company's objectives and enhance client communications.

. Staff development, mentoring and coaching, including team building.

Prudential Financial, Retirement Services, Newark, NJ 1996 - 2003

Manager, Marketing-Creative Services

. Responsible for the coordination, directing, development of marketing

materials, (i.e. flyers, posters, post cards, give-a-ways, group and

client communications, enrollment materials, initial and on-going

client campaigns, and more) presentations, advertising, displays, and

some website materials.

. Supervised design firm, in-house creative staff, writers, account

managers, designer, production and fulfillment specialist.

. Managed the clients and design studio to the project requirements

based on the creative strategy to produce the most effective campaign

for the client and participants.

Project Manager, Marketing Strategy and Communications

. Developed and managed special project to write and design logic for new

print on demand (POD) web-based personalized retirement plan enrollment

and education collateral (enrollment guide, forms, letters,

personalized projection statement).

. Supervised design firm, in-house creative staff, writers, product

development, systems, operations personnel and vendor in design and

writing of materials; programming data feed; and creating website

ordering system for 50-page retirement plan guide.

. Created and presented marketing strategies, project plans and budgets

to executives.

. Coordinated market research, public relations and overall education

campaign strategies.

Manager, Education & Enrollment Desk

. Responsible for the strategic direction of the team and maintained

budgetary responsibility for $1+ million.

. Managed and Supervised 6-member staff of Associate Analysts who

prepared enrollment and education materials for participants enrolling

in retirement plans. These documents included plan highlights,

Morningstar profiles, enrollment forms, beneficiary forms, GoalMaker,

fund profiles, and other plan specific documents.

. Monitored team's production to ensure that they met company and

department standards. Responsibilities also included managing the

development of marketing, education and enrollment training and

awareness materials to assist the Sales Team with the enrollment of

participants into company sponsored 401(k), 401(a), 403(b), and 457

plans.

Associate Manager, New Business Development

. Supervised 15-member staff - Database, Administrative & Production

Teams

. Developed, wrote and edited a variety of marketing materials including

surveys, proposals, presentations, RFP database answers and RFPs for

corporate, not-for-profit and governmental retirement plans

. Managed, hired, coached, and developed all administrative and

production personnel.

. Worked with team to ensure daily production and delivery of 401(k),

403b and 457 proposals, RFPs and presentations.

. Managed the unit's production, files, and storage rooms. This included

writing procedures and overseeing inventory control, inventory

destruction, record retention, and prospectus control and distribution.

. Provided Prudential Investment statistical data for proposals by plan

type, market segment and asset size.

. Developed and managed unit databases in Sybase, MS Word, Access and

Power Point that were used to produce RFPs, proposals and finals

presentations.

. Media planning and equipment set-up for on-site and off-site

facilities.

Previous Employment

AlliedSignal Aerospace, Eatontown, NJ Engineering Coordinator

1994-1996

Forz Corporation, Freehold, NJ Marketing/Advertising

Coordinator 1994

The Lawrence Group, Scotch Plains, NJ Account

Administrator/Executive 1993

Prudential Reinsurance, Newark, NJ Special Project

Coordinator 1992

New Jersey Highway Authority, Woodbridge, NJ Lead Terminal Operator

1987-1991

Education

MA, Strategic Communications, 1998; Seton Hall University, South Orange, NJ

BA, Communications-Broadcasting, 1990; Seton Hall University, South Orange,

NJ

Awards

2004-4 LCA Awards (IFCA)- 2 best of show, 2 honorable mention

2005-5 LCA Awards (IFCA)- 2 best of show, 1 award of excellence, 2

honorable mention

2005-1 Graphic Excellence Award- Award of Merit

References

Upon request

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