Sales Project

Robin D. Brinkley **** Kurt Court, Apopka, FL ****3

321-***-**** (C) *********@***.**.***

Finance Executive

Financial / Business Strategist and Leader with extensive experience in

global, industry leading corporations with business operations spanning

multiple industries and locations. Consistently successful in driving cost

reductions, net revenue, margin improvements, and other bottom-line

results. Continually recognized for financial acumen, forthrightness,

integrity, and vision as well as strong leadership and the ability to

partner well with operations and inspire thought leadership and strong work

ethic within a financial team. Crummer MBA, Finance Major.

Strategic Business, Financial, and Market Planning & Leadership (

Budgeting, Forecasting & Reporting ( Financial & NPV Modeling

Financial Best Practices ( Financial Statement Design ( Business Valuation

& Acquisition ( Joint Venture Management

Process Improvement & Design ( Organizational Design, Development &

Leadership ( Project Management ( Change Agent

PROFESSIONAL EXPERIENCE

SELF-EMPLOYED CONSULTANT, Orlando, FL Aug. 2008 to Present

Provide financial, business, and management consulting to various companies

in the U.S.

Projects Include

. Pro forma development and investor package (approved) for $10 million

land acquisition.

. Developed pro forma for hotel group conversion to club product with

$2.1 billion in sales life of project. Project is currently moving

forward.

. Designed and developed budgets for 3 different vacation ownership

companies.

. Prepared pro forma for vacation ownership marketing and sales company

outsourcing.

. Designed and developed start up reporting for new vacation ownership

and real-estate projects.

LAND RESOURCE, LLC, Orlando, FL Jan. 2007 to July 2008

Real Estate Land Developer with sales of $200 million specializing in high-

end second-home and vacation properties sold to investors or purchasers

with net worth >$2 million

Vice President, Planning & Analysis

Recruited by new CEO (former SVP of M&S at Starwood) following company

relocation from Atlanta to Orlando to establish a Financial Planning &

Analysis department for this 10-year-old company. Reported to CFO.

Led organizational development of corporate-wide Planning & Analysis

department and led planning and analysis for marketing, sales,

acquisitions and development, and property management. Built and managed

a team.

. Designed and implemented budgeting and forecasting processes from the

ground up and redesigned financial reporting to provide key

information to internal management team and external stakeholders.

. Designed and implemented a monthly Executive Financial Review process

to focus company leadership on key results and trends. Presented

financial information and recommendations to Chairman, CEO, CFO and

other key executives monthly.

. Forecasted and tracked debt covenants and borrowing base availability

and communicated information to banking partners.

. Developed pro forma process to maximize resource allocations and then

allocated dollars to most profitable sources.

. Instituted tracking of business drivers and created and implemented

operational and management reporting to measure drivers.

. Mapped operational process changes to ensure processes align with new

system implementation.

. Supported $200 million in sales ($90 million financed) in 2007.

. Instituted cost controls resulting in savings of $1.2 million Q1 and

Q2 2008.

. Recommended divestiture of non-essential programs during the budget

process resulting in $2.6M annualized savings.

STARWOOD VACATION OWNERSHIP, Orlando, FL Oct. 2000 to Nov. 2006

$1 billion division of Starwood Hotels & Resorts Worldwide, Inc., one of

the leading hotel and leisure companies in the world with approximately 850

properties in over 95 countries and including the St. Regis, Westin,

Sheraton, W, Four Points, and Aloft brands.

Senior Director Finance, Global Sales & Marketing (04/06 - 11/06)

Director Finance, East & Caribbean Region (02/02 - 04/06)

Manager Finance, Caribbean Region (10/00 - 02/02)

Business partner and financial consultant to Senior Vice President and

Sales & Marketing leaders involved in vacation ownership which includes

hospitality, real estate, finance and banking. Responsible for shaping

strategy by aggregating and interpreting relevant sales and marketing

drivers and trends. Built a top-performing team of 26 with 7 direct

reports. Prepared and presented business results to Chairman and CEO.

. Led regional financial planning and analysis operations ('00-'06), and

overall sales & marketing FP&A ('06) that contributed to shaping the

strategy for the company as it grew from $250 million to $1 billion

during my tenure.

. Developed pro forma and formulated/presented recommendations on build-

out of Caribbean inventory resulting in $31.8 million incremental

revenue and with $5.8 million net income over 5 years.

. Performed analysis on strategic value of major marketing program and

made recommendation to keep versus discard program which resulted in

$14 million nominal value and $12 million NPV over 3 years.

. Conceptualized and developed model to validate buy-back of fractional

inventory from owners. Recommended buy-back of previously sold

fractional inventory to un-impair additional inventory resulting in

$1.8 million additional margin.

. Developed 2002 budgets to respond to 2001 economic downturn resulting

in SVO providing 100% overall operating income contribution to the

company in 2002.

. Built planning and analysis infrastructure as Manager Finance,

Caribbean Region that was adopted company wide.

- Created and implemented trend reporting to track contribution per

guest, pending conversions, fixed-variable, etc.

- Developed new budget template and streamlined the budgeting process

including the development and implementation of formalized budget

presentations.

- Established and implemented rate/volume revenue variance analysis vs.

straight variance analysis which provided more accurate picture of

margins.

- Revised forecasting to utilize fixed and variable costs for greater

accuracy.

- Initiated risk and opportunities analysis on budgeting and forecasting

including impact and probabilities.

. Developed pro formas for potential new properties and actively

participated on start-up project teams.

. Developed and coached team members in achieving advancement goals

resulting in 8 promotions in 3.5 years.

. Appointed to initial 6 Sigma Global Sales & Marketing Council.

Recommended first accepted project-the Rescission Reduction Project to

lower cancellation rates, and participated on project team.

. Award of Distinction for StarVoice Results (Leadership Effectiveness)

two times:

- 2006 - 100% Supervisor Effectiveness; 96% Employee Engagement

- 2005 - 100% Supervisor Effectiveness; 92% Employee Engagement

WALT DISNEY WORLD COMPANY (WDW), Lake Buena Vista, FL 1995 to 2000

Senior Finance Analyst, Destination Disney (Information Technology) (1999 -

2000)

Senior Business Analyst, Disney Institute (Hospitality, Retail, F&B) (1999)

Senior Business Analyst, Disney Event Productions (Production,

Entertainment & Retail) (1997 - 1999)

Financial Analyst, Disney Vacation Club (Real Estate & Hospitality) (1997)

Associate Finance Analyst (1995 - 1997)

Business/financial consultant to the various operating areas within the

IT, retail, hospitality, entertainment production, and vacation ownership

industries encompassed within WDW.

Partnered with operating areas to prepare budgets, forecasts, capital

plans and pro formas on new business opportunities. Conducted post-mortem

analysis on implemented projects. Analyzed lines of business for possible

outsourcing opportunities. Explored opportunities to maximize value by

creating synergy between various lines of business. Prepared

presentations for senior level executives.

. Recruited to Destination Disney project team to ensure optimal

allocation of $300 million capital funding for a CRM technology system

as well as the integration all systems and processes. Assisted in the

development and maintenance of overall value proposition of the

project.

. Made divestiture recommendations for Disney Institute during the AOP

process, which were partially accepted, and which improved

profitability by $700K.

. Created and developed initial financials for Disney Institute's new

Conferences and Symposium department. Designed and executed metrics

to determine a "turn off" point if Conference and Symposium

sponsorship targets were not reached.

. Provided strategic guidance and aided Disney Event Production

operators in growing net income 300% over 2 years.

. Led a series of business and finance improvements across several

business units

. Nominated for "Partners in Excellence" 1998 - WDW's highest employee

award.

EDUCATION

MBA - Major: Finance - Crummer Graduate School of Business, Rollins,

College, Winter Park, FL

BBA - Major: Business Administration / Minor: Marketing - Orlando College,

Orlando, FL - Summa Cum Laude

Contact this candidate