Sales Project Manager
Resume:
DANIELLE HATHAWAY
Seattle, WA **104
503-***-****- mobile
****************@*******.***
EXPERIENCE:
Exterro, Inc.
Portland, OR
Product Manager/Marketing Strategy Management Team
- Work with the design, development, and sales teams in addition to clients, to define and plan future
product lines and current product enhancements to the Exterro suite of legal software.
- Manage market analysis and market validation efforts and set the strategic direction of the product,
based off customer needs and the business goals of Exterro.
- Serve as a representative to internal and external clients, creating strategy and aligning the product
messaging with sales efforts; taking the lead in establishing tactical plans and objectives as well as
internal and external product evangelizing.
- Analyzing the business processes of clients and prospective clients and using that data to improve and
support those processes with the Exterro suite of legal software.
- Working closely with senior management and the executive team and creating presentations regarding
the implications of proposed plans and how they align with the future roadmap of the organization.
- Creating messaging for external business development.
- Present webinars for audiences of 200+ participants.
- Responsible for the oversight of Social Media campaigns, online presence and online reputation
management.
- Founding member of Legal GRC Center (www.legalgrc.org).
5/2008-12/2009
Paychex, Inc.
Portland, OR
Sales Representative/LEAP Management Candidate Program Participant
- Primary responsibility was to market Paychex services to an assigned territory and meet pre set quotas.
- My business was generated through networking with area accountants, bankers, investment
representatives, lawyers, network groups and current client base.
- In this position, it was mandatory to be current on local, state and federal payroll laws and regulations.
Therefore, I was constantly educated and tested on these topics.
- I was also responsible for hosting and presenting continuing educational seminars required by the state
and federal government to the accounting community. In my average seminar that I presented, I educated
5 to 35 certified public accountants and licensed tax consultants.
- Participant in LEAP, a management training program, that includes active weekly training on candidate
recruitment, interviewing, new hire on-boarding, benefits training, new employee training, budgeting,
disciplinary procedures and sales management.
- I was handed the responsibility to lead the training and mentoring of new hires within the sales
department.
- Exceeded FY 2009 quota and was at 115% of quota at the time of departure.
12/2006-6/2008
Clearwater Clinic/Active Health Solutions
Portland, OR
Marketing and PR Manager
-I was primarily responsible for maintaining the Active Health Solutions ( HYPERLINK
"http://www.activehealthsolutions.net" www.activehealthsolutions.net ) relationship. Active Health
Solutions is a start-up company that was in need of program structure.
-Further duties included recruiting, coordinating and collaborating with a team to create the AHS
corporate wellness program as well as the location-specific day-to-day operations for their clientÂ’s
corporate wellness program. This included but was not limited to hiring Wellness Professionals to work
onsite, creating the operations manual, the employee manual, the franchise packet, the monthly activity
schedules, educational seminars, their internal sales and promotions collateral as well as planning and
implementing the kickoff event that was attended by 110 employees and their families. I was also
responsible for coordinating and documenting each of these processes via GANTT chart.
- Served as the Project Manager of the Rohnert Park, CA engagement and it was my priority to implement
the wellness program and hand off my duties to the onsite employees within an 18-month period.
- I was also responsible for performing a market analysis and developing a marketing campaign of the
microCARE program at Clearwater. microCARE is a small batch healthcare program for groups of
individuals to receive healthcare that their insurance would not cover at a reduced rate. My duties
included generating press releases, generating media interest, creating marketing tech pieces, white papers
and collateral.
- The 4 PÂ’s (Product, Place, Price and Promotion) marketing strategy was used to create a need for
social change regarding healthcare buying patterns within the small business community and their
employees.
- Additional responsibilities at Clearwater included managing and leading continual training of two sales
and marketing professionals. I worked directly with clients to schedule initial microCARE appointments,
resolved billing issues, created and presented microCARE financials, contacted the primary insurance on
behalf of the patients and created HIPAA compliant reports for employers detailing the usage of their
plan.
2/2005-12/2006
Criticom International (company sold)
Irvine, CA
Pacific Northwest Business Development Manager
- I was responsible for preparing a market analysis report that included market size, growth potential,
SWOT analysis and use this to create and implement a customized marketing plan for the Pacific
Northwest region.
- The main initiative was to manage new business development in a 13 state territory.
- New business was created by referral as well as word of mouth through present clients.
- I was responsible for increasing the current client base by creating an effective needs analysis that was
used to create service, product and pricing portfolios. This in turn assisted the personal business growth
of the client.
- I was responsible for supporting the corporate initiative of growing the internal client base by creating
opportunity for acquisitions of our clientÂ’s book of business when they are leaving the industry.
- I was responsible for reading and understanding the financials of the territory and reporting these
numbers to the sales team that I was responsible for in my territory.
- Products promoted were wholesale security monitoring services, financial products and loans
($100,000-2.5M) and purchased and sold books of business.
9/2002 - 2/2005
Paychex, Inc.
Portland, OR
Sales Representative
- Primary responsibility was to market Paychex services to an assigned territory and meet pre set quotas.
This was delivered by customizing a marketing strategy for a specific sales territory.
- My business was generated through networking with area accountants, bankers, investment
representatives, lawyers, network groups and current client base.
- In this position, it was mandatory to be current on local, state and federal payroll laws and regulations.
Therefore, I was constantly educated and tested on these topics.
- I was also responsible for hosting and presenting continuing educational seminars required by the state
and federal government to the accounting community. In my average seminar that I presented, I spoke to
5 to 35 certified public accountants and licensed tax consultants.-
- Exceeded Fiscal Year 2003 quota to achieve the status of a Conference Qualifier with the rank of 39 out
of 245 sales representatives. At time of departure, I was ranked 11 out of 68 on the West Coast. Was at
136% of quota at time of departure.
7/2001 - 2/2002
Enterprise Rent A Car
Portland, OR
Management Trainee
- My primary responsibility was to manage a 100-car fleet.
- Daily activities included implementing corporate marketing strategy to local insurance agencies, hotels,
body shops, auto dealerships and businesses with direct and measurable results of an increased fleet size
and branch growth.
- My secondary responsibility was to professionally collect on past debt from customers and business
accounts that were overdue in payment.
- I was consistently a top performer of sales in the branch as well as in the Portland Metropolitan Area.
Consistently earned top performance awards for continual success.
8/2000 - 6/2001
University of Oregon/ Associated Students of the University of Oregon
Eugene, OR
Controller
- Managed a $5 million budget of incidental student funds collected through tuition.
- Was responsible for 25 individual student groups and the spending of their budget.
- Created future years' budgets and defended these in University Senate hearings that included the
approval of the university president and the Oregon government.
- Held regular office hours and was available to my groups to offer advice regarding the proper spending
of their funds and the university spending policies.
EDUCATION:
12/2009
Willamette University
Salem, Oregon
MBA
3.7 Cumulative GPA
- Cohort liaison
- Social Entrepreneurship/Management focus
6/2001
University of Oregon
Eugene, Oregon
Bachelor of Arts
- Psychology Major, Business Minor
- 3.7 Cumulative GPA
- Multiple honor societies, including Order of Omega, Psi Chi and Kappa Alpha Kappa.
- Pi Beta Phi Sorority- Chapter Secretary, Recruitment Counselor
- Student Government Controller
- SMART Volunteer
- Psychology Department research internship
- University of Oregon Centurion Award Recipient
- Pi Beta Phi Academic Scholarship Recipient
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