Sales Manager

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Daniel S. Furst

**** ******** *****

Bloomington, IN 47401 Eve: 812-***-****

email:********@*****.***

Cell: 440-***-****

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An established senior-level marketing professional with extensive

experience in strategic and tactical marketing, Image Guided Surgery,

project management and project engineering with impressive revenue growth

and cost reduction results. Skilled in effective domestic and international

sales and marketing communications, business partnership development, team

building and mentoring. Excellent communicator with emphasis in building

strong relationships with physicians, CEO's, senior staff and technical

personnel.

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Professional Experience

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BAXTER, Bloomington, IN

Feb 2009 to JAN 2010

Sr. Marketing Manager

Globally responsible for $ (confidential) Pharma products in regards to

Bloomington Contract Manufacturing Organization (CMO) Strategic and

Tactical marketing. Research and discover Pharma CMO opportunities and

also the acceptance of new Pharma product. Position Baxter above the

competition by customer service and Value Proposition.

. Competitive research and analysis utilizing consultants, IMS type

tools and industry contacts

. Vast experience in Project Management (Certified) along with cross

functional team facilitator

. Optimize line utilization by driving campaigns for declining platforms

. Identify target markets through research and Pharma contacts and

advise Sales Execs of opportunities

. Create deep analysis and presentations on Pharma companies

. Analyze and advise on Pharma opportunity regards to margin

. Created financial tools to determine cost, pricing and competitive

comparison

. Set pricing for all new vial/lyo, syringe and cartridge business

. Keep current on major CMO pricing structures and relay info to the

sales force

. Created Bloomington rolling forecast for current and potential

products

. Research and project H1N1 pandemic in regards to duration and

competitive market contracts

. Positioned Baxter by customer service and value proposition and

continuous improvement

. Create Pharma presentations for Sales to present to Clients

. Create marketing collaterals

. Interact with clients in regards to needs, value proposition and

tours

. Created new drug delivery systems

Cook Medical, Bloomington, IN

April 2004 to Feb 2009

Global Product Manager

Globally responsible for $120M P&L of product lines in regards to strategic

and tactical marketing, sales, manufacturing/production, back orders,

consolidation, cost reduction and business relocation. Directed new product

development for medical devices and interfaced with physicians to define

product requirements and translate business objectives into tactical plans.

Managed cross-functional teams including engineering, manufacturing,

purchasing, operations and marketing through development, design and launch

of key products.

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. Responsible for $120M cardiology/radiology product line (Domestic and

International)

. Grew product lines 20% by strategic planning and capture of

competitor's market share

. Established and maintained premium pricing for interventional device

markets

. Created and presented strategic business, market and product plans to

achieve optimal profitability of new and existing product lines.

. Utilized financial and statistical analysis of product line trends

regarding back orders, quality, sales and P&L

. Researched and established new strategic Critical Limb Ischemia (CLI)

market leading cross functional team to the successful creation and

launch of the CLI family of products

. Researched and disseminated competitive information including

strategies, product, pricing and competitive leverage

. Vast experience in Project Management (Certified) along with cross

functional team facilitator

. Product Retirement: Consolidated declining products and optimized

catheter and introducer line

. Managed team and launched multiple multi million dollar products

including the management of all MARCOM activities

. Traveled with and trained new reps in sales techniques (Domestic and

International)

Created endovascular educational curriculum and taught vascular

techniques to product manager and reps

. With a strong engineering background, managed new product development

and created product specifications in alignment with physician and

market needs.

. Outsourced catheter production to low cost region with a cost savings

of 50%

. Domestic and international travel to assess manufacturing and

production

Viatronix Inc. Stony Brook, NY

2002 to

2004

Manufacturer of Workstations: Virtual Colonoscopy, Cardiac Scoring, 3D

Vascular Imaging

Regional Manager

Determined client's needs leading team in creating new competitive

platforms plus participated in new product development.

Interviewed, hired, trained and traveled with distributors and

independent sales representatives

Sold 18 % of entire installed workstation base

Created business plan for Viatronix product portfolio

Lead teams in new competitive, distribution, promotion, and pricing plus

participated in product development

* Successfully negotiated contracts with major health care

corporations for distribution including regional territories,

exclusivities, pricing, training, and closing

* Work with a variety of accounts having competitor workstations and

gather candid information on product comparison, features and

functions

* Worked with customers to promote business by organizing symposiums

with client's PR firms

* Created turnkey marketing promotional packages for client clinics

* Presented full product applications to physicians, decision-makers

and board of directors of institutions

Biomec Inc, Cleveland, OH

2001 - 2002

Product Manager

Analyzed Surgical Arm Mechanism (SAM), identified and corrected biohazard

defects by redesigning sterile interface and designing new sterile covers

for the arm. Worked with physicians in all specialties in the new concept

design, development and production of SAM retractor attachments. Validated

and selected suppliers and manufacturers for the SAM arm and ancillary

products.

Managed SAM Team

Created the BIOMEC business plans, forecasts, and sales strategies

Top Surgical Assist Mechanism (SAM) sales rep selling to surgical arenas

Demonstrated and instructed surgeons in the operation of SAM during open

abdomen procedures

Interviewed, hired and trained independent sales reps

Managed new product concept for SAM and developed accessories

Created and designed the BIOMEC marketing/sales business plans,

forecasts, sales strategies and infrastructure

Created successful sales campaign leading to OB/GYN, Urology, Cardiology,

Orthopedic, and Neurology adoption

Philips Medical (Formerly Picker International ) Highland Heights,

OH 1979-2000

Product Manager (1997 - 2000)

. Heavily involved with "ViewPoint" (DePuy) Image Guided Surgery (OR

experience) and also "PinPoint", a frameless Stereotaxis 3D

Computer Guided Interventional System.

. Aggressively marketed used equipment/parts and increased business 25%

. Managed CT and peripherals product lines with concentration on product

development and product launches

. Grew revenue for CT peripherals by $5 million annually - a 25% increase

. Accountable for P&L and the attainment of margin/revenue goals

. Sales functions: Demonstrated products leading to sales closures and

key account management

. Created product data sheets, product specifications, and collaterals

. Achieved $40 million revenue increase for CT product line (Picker Tenet

Contract Team

. Vast experience in Project Management (Certified) along with cross

functional team facilitato

Product Support Engineer (CT, Philips Medical) 1984-1997

. Electrical/mechanical design engineer: CT and CT products

. Worked with marketing and sales teams to develop new products and

resolve customer issues

. Vast manufacturing/manufacturing process experience

. Assisted in the design, launch and promotion of the PinPoint

Interventional Systems (hold patent for this product)

Technical Support (CT, Philips Medical) 1979 - 1984

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Education and Certification

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1999 Cleveland State University, Cleveland, OH

MBA

1995 Lake Erie College, Painesville, OH

BS Mathematics: Magna Cum Laude

1996 Cleveland State University, Cleveland, OH

Certified ISO 9000 Facilitator Specialist

Continuing Education in Biology, Organic Chem and

Anat&Physiology 2003 to Present

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Additional Information

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. Hold Six design patents (1998-2007)

. Computer literate in most MS applications, AutoCAD, Business Objects,

Word, Excel and Statistical programs

Contact this candidate