Dustin Phalin
**** ****** ** ? Appleton, WI ***14
920-***-**** ? ************@*****.***
OBJECTIVE
A SALES, MARKETING, OR EVENT PLANNING POSITION IN WHICH
ACQUIRED EXPERTISE, CREATIVE TALENTS AND COMMITMENT TO EXCELLENCE WILL
HAVE VALUABLE APPLICATION.
SUMMARY OF QUALIFICATIONS
* INNOVATIVE PROFESSIONAL WITH MORE THAN TEN YEARS OF MARKETING AND
SALES EXPERIENCE WITH DEMONSTRATED CREATIVITY AND SUCCESS.
PROACTIVE LEADER WITH REFINED BUSINESS ACUMEN AND EXCEPTIONAL
PEOPLE SKILLS.
* Expertise in public relations, event planning, promotional
marketing concepts, customer service, sales, needs assessment,
logistics management, organization, and staff recruitment, training
and supervision.
* Highly skilled in creating innovative business solutions,
developing process improvements, expanding market penetration and
generating increased revenues. Foster a team approach to achieve
organizational goals, increase productivity and enhance employee
morale.
* Demonstrated ability to build and maintain critical relationships
involving clear communication, persuasion and diplomacy. Dedicated
and self-motivated team player/builder.
* Quick study, with an ability to easily grasp and assimilate new
ideas, concepts, methods and technologies. At ease in high stress,
fast paced situations with emerging and changing requirements.
* Superior communication, interpersonal, analytical, human/public
relations, problem solving and leadership skills. Thrive in both
independent and collaborative work environments.
* Proficient in the use of various computer programs and software
applications including Microsoft Word, Access, and PowerPoint.
EDUCATION
University of Wisconsin - Oshkosh, WI
B.S., Organizational Administration ? GPA: 3.3 ? 6/01
Madison Area Technical College - Madison, WI
Liberal Studies
Focus: Communications, 6/92
PROFESSIONAL EMPLOYMENT
Miller Brewing Company Appleton, WI
On-Premise Sales Manager, 5/04-1/09
Create and implement sales plans for On-Premise promotional marketing
efforts in the Fox Valley area in Wisconsin. Train and manage On-Premise
promotional teams, and work with retail accounts to drive On-Premise
volume. Track/analyze sales trends, assist marketing department with
creation of Designated Market Area (DMA) plans and implantation of National
Programs, and ensure that distributors follow through on National Chain
promotions. Supervise Strategic Marketing Team and Restaurant Marketing
Team. Manage two distributor houses, 1.8 million cases in the On-Premise,
and a budget of $150,000. Liaison with Green Bay Packers to coordinate
various functions such as hosting Mini-Camp and Draft Day; work with Miller
Lite Endzone in Lambeau Field during football season.
> Earned 2005 DMA of the Year, 2005 Miller High Life Achievement
Award and Sales Increase Double Digits.
> Earned 2006 Frederick Miller President's Award, 2006 Miller High
Life Achievement Award
> Earned 2007 DMA of the Year, 2007 Miller High Life Achievement
Award
> Earned 2008 DMA of the Year, 2008 Miller High Life Achievement
Award
Cont'd...
Team Enterprises Inc. Oshkosh, WI
Strategic Marketing Team Leader, 5/03-5/04
Represented Miller Beer and coordinated promotional marketing efforts in
Fox Valley area. Served as liaison between Miller distributors, brewery and
marketing departments. Hired promotional representatives and scheduled
employees to work promotional campaigns at bars and special events.
Central Territory Manager, 3/02-5/03
Implemented new marketing program for Bacardi Rum throughout nine
territories including California, Illinois, Indiana, Kansas, Michigan,
Minnesota, Nebraska, Tennessee, and Wisconsin. Handled all recruiting and
hiring of product representatives, provided training and development, and
managed budgets. Supervised all functions of On-Premise promotions.
YMCA Oshkosh, WI
Ice Arena Coordinator, 11/01-3/02
Assisted with the set up and design of ice arena programs for a newly built
YMCA. Aided in coordinating the first ice hockey program in Oshkosh, WI,
within the largest YMCA in the country. Hired and supervised 15-20
employees, as well the daily functions of the ice arena pro shop.
Significant interaction with customers, in addition to writing press
releases for local newspapers.
Self-employed Oshkosh, WI
Special Events Contractor, 5/99-11/01
Advised clients and marketing representatives from various industries as to
the processes involved with organizing large events/promotions. Planned
and coordinated numerous product promotions, fund-raisers, and special
interest trade shows; served as master of ceremonies for large/small group
events.
> Setup display booths, greeted people and demonstrated Canon
Photography product at the Experimental Aircraft Association "Fly-
In" attended by more than 800,000 people from around the world.
> Organized, hosted and chaperoned a "Blind Date Bus Trip" to/from
Minneapolis as part of a Miller Brewing Company promotion.
> Emceed an auction for Kiwanis Club "Autumn Bash" fund-raiser.
On-Premise Mgmt / Miller Brewing Company Oshkosh, WI
Marketing Representative, 12/97-5/99
Conceptualized, planned and launched 15-20 promotional campaigns a month
for a client base of 20 key accounts. Visited the establishments to setup
visual/product displays, instruct client staff on promotional
details/procedures, and personally conduct some selling of product.
Originated corporate special events and on-premise promotions including
"Win the Tee Shirt Off Your Bartender's Back" which the company implemented
nationwide Trained new marketing representatives.
> 1998 & 1999 National Sales Winner.
Residential Care for Developmentally Disabled Oshkosh, WI
Independent Living Counselor/Assistant Manager, 10/94-12/00
Provided care and assistance to developmentally disabled adults in
residential settings. Developed individualized goal plans for each person
to deliver emotional counseling and facilitate independent living. Helped
manage their employment/finances, administered insulin and tube feedings,
and provided on-call status for emergency response. Trained, scheduled and
supervised employees; performed employee evaluations. Converted to per diem
substitute status as of 1998. Received several awards for excellence.
Also served as Route Salesman, 6/97-12/97, for the Coca-Cola Bottling
Company - Oshkosh, WI.