Sales Manager

GARY K. BAKER

* ****** **** ***** ******: 401-***-****

Lincoln, RI 02865 Cell: 401-***-****

**********@*****.*** Fax: 401-***-****

SUMMARY

An innovative and strategic executive possessing diverse and exceptional

success skills in Marketing, Sales, Product and Promotional Development,

Customer Service and Operations. Extensive experience in the consumer

product/business development goods industry-encompassing drug, mass,

grocery, deep discount and department store trade. Outstanding track

record of driving revenue growth, ROI, improving and increasing

profitability for both organization and clients' strategic long range goals

while improving customer service. Specific areas of expertise:

Contract Negotiations Strategic Long Range Planning and

Execution

Advertising/Sales Promotions Customer Relationship

Marketing Campaign Development Management/Development

Channel Management/DSD/Supply Chain

Sales/Distribution/Broker Experience Merchandising/Space Management

Analytics for Team Building/Management/Motivational

Productivity/Profitability/ROI Skills

Acquisition Integration/P&L Competitive Intelligence/Countermeasures

Responsibility

Excellent Verbal/Written Strong Fact Based Decision Approach

Communication Skills

PROFESSIONAL EXPERIENCE

AMERICAN GREETINGS, Lincoln, RI 1997-2008

National Account Manager, 2006-2008

Rite Aid Sales Team Manager-Sales/Marketing Logistics and Operations

. Directed and managed team of 5 direct reports with over 200 indirect

field sales representatives for sales, service, store operations and

marketing programs for 5,000 stores producing over $190 M in sales.

. Managed 1,000 Rite Aid store conversions from Brooks/Eckerd. Project

installed over 15 miles of fixtures and product.

. Increased sales by 5% in field sales organization through enhancing

service calls, worked hours, order fulfillment and order processing.

. Produced West Coast marketing program for 800 stores, which produced a 4%

swing in lagging sales to positive increases.

National Account Manager, 2002-2006

Brooks/Eckerd Sales Team Manager- Sales and Marketing

. Directed team of 5 direct reports with over 200 indirect field sales

representatives

. Increased accounts retail sales volume though exclusive seasonal and

everyday sales promotions and marketing strategies with a 2% increase on

$125 M.

. Integrated 1,500 Eckerd acquisition stores to Brooks Pharmacy store

prototype.

. Produced promotional everyday and seasonal candle program with specific

packaging, scent, and pricing to meet the accounts gross margin

requirements with incremental sales of plus $2 M.

. Met all budget requirements for sales forecast, fixtures, scrap, seasonal

returns, and team expenses to receive the "Mory Stone" award given to the

highest performing individual within the National Account group for 2006.

National Account Manager, 1997-2002

CVS Sales Team Manager-Sales and Marketing

. Selected to manage and direct sales team of 4 direct reports and over 200

indirect field sales representatives for the largest retail acquisition

and conversion of its time: 1,800 Revco Drug Stores acquired by CVS.

. Seasonal and everyday sales programs developed via fact-based data

analysis.

. Produced a 10% increase on $180 M of sales through ordering and pricing

programs.

. Developed master database for productivity analysis, scheduling, and

tracking functions to over 3,000 stores. Adopted as best practices

through- out American Greetings National Account Sales group.

. Established key data metrics by working with American Greetings/CVS data

company, Retail Solutions, Inc.

. 1998, 1999, and 2001 received "Mory Stone" award.

Page 2 GARY K. BAKER

PROFESSIONAL EXPERIENCE

(continued)

AMERICAN GREETINGS, Pittsburgh, PA 1981-1997

National Account Manager

Sales and Marketing, Thrift Drug, Family Dollar, FW Woolworth, J.C. Penney,

Freddy's Discount

. Expanded sales by 2-3% annually through comprehensive marketing

strategies, products, pricing and promotional offerings in Thrift Drug.

. Secured new placement of 800 card departments in Family Dollar stores

with a $10 M sales increase.

. Prospected and secured 2 test stores in JC Penney from competitor

Hallmark.

. Increased card department sales in FW Woolworth and specialty stores from

$30 M to $35 M through department location presentation and store

remodeling program.

. Developed specific pricing models for deep discount drug retailer

Freddy's, which resulted in card department sales increases representing 3-

5%.

. Received company's inaugural "Mory Stone" award in 1992 as well as 1993,

1995.

EDUCATION AND TRAINING

B.A., Education, Marietta College, Marietta, Ohio

Company sponsored training

Front Line Leadership Training

Best Practices Seller Training

Core Leadership Training

Karras Negotiations Training

Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and Nielsen/IRI

reports and processes

Contact this candidate