Sales Account Executive

Kristen Ayres Reid

*** ****** ****** #*** . ***** Rapids, MI 49503

517-***-**** . *********@*****.***

Objective: To obtain a challenging product management position

using the knowledge and experience I have gained in the

environment of a growing company committed to the development

and advancement of their employees.

Experience: Marketing Tools Inc. / J.W. Messner Inc.

Grand Rapids, Michigan

Account Executive

2007-

Present

( Create articulate sales plans that target and meet

the company objectives

( Cultivate and maintain lasting relationships with

clients and vendors

( Prepare market surveys, marketing strategy and

competitive analysis reports

( Responsible for planning budget and coordinating

promotional events and campaigns

( Recognized for developing new territory plan and

strategy to focus on banking,

healthcare, legal, retail and insurance markets.

( Create agency new-business pitches

( Offer necessary direction for all segments and

media along with the necessary

placement

( Provide essential direction for copy, design and

other creative

( Promoted rapidly through increasingly responsible

positions

( Posses "whatever it takes" attitude to ensure

deadlines are met in an environment

where high pressure situations are common

Target

Bay

City, Michigan

Executive Team Leader

2005- July 2007

( Demonstrated a strong ability to identify, analyze

and solve problems

( Administered and received performance feedback for

eight direct reports

( Multi-task and maneuver through complex situations

to meet daily and annual goals

( Created and implemented action plans for the team's

success

( Drive sales by overseeing sales floor operations

throughout the entire store

( Manage the guest service and merchandising of

eight departments

( Provide training, feedback and follow up on

merchandising skills for sales floor team

( Recruit, select, develop and retain talented

team members

( Act as leader on duty on a rotating basis, by

responding to guest and team member

concerns, opening and closing the store and ensuring all

Target property and personnel are secure

( Maximize sales and profits for my store by creating a

fast-paced, energetic

environment that delivers a consistent brand

experience for team members and guests

Education: Central Michigan University

Mount Pleasant, Michigan

Bachelor of Science in Business Administration

Major: Marketing with a Concentration in

Communications

Minor: Advertising

Graduation Date: May 2005

Activities: Rising Women Leaders of West Michigan

ACS Young Leaders Council of Grand Rapids - Events Committee

Chair

Volunteer-Girls on the Run

Volunteer-Children's Resource Center

Active Member of the AMA, Ad Club and Economics Club of Grand

Rapids

Alumni Member of Alpha Kappa Psi Co-ed Profession Business

Fraternity

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