Project Manager Customer Service

Location:

7657

Posted:

July 16, 2010

Contact this candidate

Resume:

KRISTIN LATZO

*** ********* **. . **********, ** 07657 . 201-***-**** . ******@*****.***

SUMMARY OF QUALIFICATIONS

.. Accomplished career includes experience in marketing / product

management /consulting within consumer-driven industry; utilize

leadership, business savvy and industry knowledge to develop effective

marketing strategies, facilitate implementation and meet corporate

expectations for brand identity, growth and profitability.

.. Effective in all phases of marketing strategies including advertising

initiatives, sales efforts and promotional events; evaluate strategy

progress and re-define project scope to maximize market share domestically

and abroad.

.. Extensive experience with highly regulated products is applicable

toward food, dietary supplements, pharmaceutical and other industries with

ingredient-oriented products. Proven skill in ingredient review and

selection, provisions for FDA compliance, product specifications, product

legality, clinical trials, quality assurance and safety.

.. Effective communicator through written and spoken contexts

demonstrated through contract negotiations, vendor management, high-impact

presentations, promotional materials, marketing collateral, web site,

education and training materials.

.. Results-oriented, assertive and self-motivated professional who meets

new challenges and sets benchmarks of excellence while setting goals for

personal and staff performance.

AREAS OF EXPERIENCE

Marketing Management Consumer-Driven Industry Leadership Skills

New Business Development Regulatory Standards Training Programs,

Materials

Strategic Planning Ingredient Review, Selection Vendor, Supplier

Relations

Account Management FDA / FTC Compliance, Clinical Trials Strong

Communications

Budget Management Brand Identity Development Executive Interface

Promotional Efforts Product Specifications Organizational Abilities

EMPLOYMENT HISTORY

New York Institute of Technology, DeVry University, Adelphi & Daemen

Colleges 2007-Present

Adjunct Professor, Arts and Sciences

o Serve as academic instructor within classroom and online learning

platforms.

o Develop curriculum in accordance with course and university objectives.

o Support learning outcomes with a commitment to classroom technology

integration, clear communication, specific tasks and real world

experiences.

o Review and refine course curriculum and recommend modifications and

adaptations for the purpose of continually maintaining challenging and

relevant material.

o Advise and evaluate students.

o Course load includes biology, general nutrition, sports nutrition and

nutritional analysis.

ACCOMPLISHMENTS:

o Performed above national average for the last 4 quarters with regard to

meeting organizational goals

and expectations.

o Served as faculty support for review and development of best practices

and new course content

development.

Latzo, p.2

Nestle USA, Solon, OH 2005-2007

Marketing Nutritionist, Prepared Foods

o Work with brands to develop nutrition strategy, consumer communications,

website marketing and product development guidelines.

o Identify nutrition trends and action plan within marketing, product

development and innovations group.

o Lead corporate wellness initiative across all media touch-points.

o Develop outreach program and identify new business initiatives and

developing vehicle for implementation among healthcare practitioners,

including physicians and dieticians.

ACCOMPLISHMENTS:

o Designed healthcare practitioner outreach plan including dedicated

website, educational/training

resources and quarterly promotional programs.

o Served as Brand Champion; instrumental in creating "Wellness in Action"

annual training seminar

among international team and brands to help identify opportunities

across print, website content, brand

training and product development.

o Completed nutritional analyses and detailed specific innovation

recommendations on all prepared foods

to identify weaknesses and areas for improvement; also completed

nutritional assessment on high

volume items and played a role in long term renovation strategies.

o Developed wellness and nutrition training for organization across

various platforms.

o Served as event planner for annual the ADA FNCE meeting in September

2006.

Nichimo International, Bellevue, WA 2003-2005

Consultant, Biotics Division

o Optimized product positioning with regard to design, packaging, claims

and promotional copy. Developed package copy, claims and collateral

materials.

o Designed concept for content, claims and product information for use on

the website.

o Assisted Vice President by identifying new business initiatives and

developing vehicle for implementation within clinician channels.

o Serve as chief contact for workshop sites including sending out Requests

for Proposals (RFPs), evaluating proposals, contract negotiations, site

selection, selected on-site logistics and resolution of accounts.

o Developed agenda and training program content for educational seminars

and workshops, including the search for and contracting of speakers.

o Oversaw development and design of convention materials to increase

awareness among physicians.

o Developed training and educational materials for customer service agents

to enhance knowledge and benefits of proprietary product line.

ACCOMPLISHMENTS:

o Developed national sampling campaign among healthcare practitioners

with corresponding handouts, literature and supplemental materials.

Increased awareness and use of product among clinicians.

o Served as point person for all event related activities and

successfully exhibited at several conferences including ACOG, Women's

Health Congress, NAMS, and CAM.

o Successfully released menopause relief supplement in Q1-2004.

Nutrition 21, Inc., Purchase, NY 2001 - 2003

Assistant Director, Nutrition Business / Product Development

o Oversaw product development of new and existing lines from conceptual

stages to commercialization, including ingredient review / selection,

product specification, prototyping, label copy and legal review.

o Optimized clinical functionality of product design to meet strict

standards for ingredient quality while maintaining competitive advantage.

o Monitored regulatory compliance for all consumer products including label

claims and clinical substantiation.

o Researched and presented competitive intelligence on 3rd party products

and market trends.

o Worked closely with various groups to optimize product positioning with

regard to design, packaging, claims and promotional copy. Developed

package copy, claims and collateral materials.

o Collaborated with Clinical Development team to design appropriate

clinical trials to validate product claims.

ACCOMPLISHMENTS:

o Successfully developed 3 new products for Q3, generating $1 million for

24-hour period.

o Released 5 new products for QVC (3 in US, 2 in UK), generating more

than $3.2 million in 11-months.

o Streamlined cost of goods, resulting in $57 million in savings for

2001.

Latzo, p.3

Bally Total Fitness, Inc., Chicago, IL 1999 - 2001

Senior Manager, Dietary Supplement / Nutrition Business Development

o Led and managed entire product development process including ingredient

selection, formulation specifications, prototype sampling, label and

packaging, legal review and text development.

o Worked with various departments including marketing, retail sales and

corporate development to identify new product positioning across

marketing mix.

o Oversaw scientific journal review to facilitate structure / function

statements and nutritional information.

o Developed training and educational materials for employees, customer

service agents and members to enhance knowledge and benefits of

proprietary product line.

o Assisted Vice President of Corporate Development by identifying new

nutrition and dietary supplement related business initiatives and

developing vehicle for implementation within clubs.

ACCOMPLISHMENTS:

o Released 11 new products and generated more than $1.5 million in sales

within 7-month period.

o Redesigned 50 sku product line to ensure FDA / FTC compliance and enhance

marketing opportunities.

o Assisted rollout of diet software program by developing training

materials, hire and train staff and assist field with customer

support.

General Nutrition, Inc., Pittsburgh, PA 1996 - 1999

Senior Retail Training / Project Manager (1998 - 1999)

o Developed multimedia information and training systems and managed rollout

process, representing $25 million investment.

o Contributed to research and scientific journal review to facilitate

structure / function statements and timely nutritional information.

o Assisted in development of long-range strategic plans to improve employee

training and expand role of Training and Communication Department.

ACCOMPLISHMENTS:

o Enhanced sales by 3% to 5% in stores through multimedia training.

o Developed 20 structure / function benefit statements for use on labels

and advertising efforts.

o Served as corporate liaison for multimedia training system at franchise

operator conventions.

Retail Training / Project Manager (1996 - 1998)

o Developed copy for brochures, store handouts and various training pieces

to support marketing promotions and nutritional events.

o Involved in quality control and assurance of all product-related

materials.

o Created training binder for customer service representatives for product-