Project Manager Sales
Resume:
MARTIN H. GONSKY
Scotch Plains, NJ 07076
*******@*******.***
PROFILE:
Senior Copywriter with extensive experience in creating direct response
promotion, space advertising, and internal communication.
. Solid background in selling to b-to-b, educational, and consumer markets.
. Demonstrated ability to quickly assess and cleverly promote products' key
selling points.
. A prolific ideasmith and non-conventional thinker.
. Take-charge project manager able to shepherd jobs from beginning to end.
. Dedicated team player who works well with art directors, marketing
managers, and clients.
. Knowledge of MS Word, Lotus Notes, Outlook, Excel, and PowerPoint.
PROFESSIONAL EXPERIENCE:
PRUDENTIAL FINANCIAL, Roseland, NJ 2003 - 2009
Senior Copywriter
. Crafted internal and external communication on group insurance products
and services that contributed to our division's best sales year ever in
2008. (165% over plan goal)
. Infused excitement into company programs and events through creative
nomenclature. (Start The Revolution; Blazing Trails For Sales; and High
Five Recognition Program)
. Developed user-friendly copy for new Standard Enrollment Kits.
. Revamped and simplified technical online user manuals for clients and
employees.
. Put a powerful, positive spin on proposals to prospects and clients.
. Wrote promotional copy for high-profile clients, including Wal-Mart,
Blockbuster, AOL, LPGA, DaimlerChrysler, Harrah's, and the NJEA.
FREELANCE COPYWRITER/PROOFREADER 2002
. Wrote compelling direct response copy for LexisNexis, a legal reference
publisher.
. Created online product descriptions for CPA2Biz, the portal for CPAs.
. Copyedited, updated, and proofread promotional pieces for Medco Health
Solutions, Inc., a prescription benefits administrator.
. Proofread sales and educational pieces for Franklyn Ideas, a design
studio specializing in pharmaceutical industry literature.
. Proofread copy for Grafica, Inc., a full-service advertising agency.
CPA2BIZ, New York City/AICPA, Jersey City, NJ 1997 - 2001
Senior Copywriter/Senior Copy Manager
. Mentored a staff of three copywriters.
. Sparked new life into advertising directed toward CPAs and other
financial pros.
. Increased AICPA membership by several hundred with an irresistible direct
mail package.
. Sold out inventory of a new Construction Contractors Guide with just one
mailing.
. Named the premier online learning library for CPAs (AICPA InfoBytes).
REED ELSEVIER, New Providence, NJ 1997 - Chose not to relocate to Dayton,
Ohio
Senior Copywriter
. Developed provocative direct response advertising for LexisNexis online
business and professional reference services.
. Revitalized campaigns selling National Register Publishing research books
and CD-ROMs.
. Created promotional letters, brochures, and space ads for The Advertising
Red Books, Shepard's Legal Citations, CCH Tax Services, Matthew Bender
Legal Reference, and Who's Who in America.
. Wrote a Shepard's ad campaign that achieved industry-wide recognition.
COLUMBIA HOUSE, New York, NY 1988 - 1997
Senior Copywriter/Club Magazine Cycle Manager
. Devised captivating magazine and catalog copy, special inserts, and
option cards.
. Produced tens of millions of dollars in sales from direct mail packages
for the Columbia House Video and Laserdisc Clubs.
. Brought in revenues of $6 million from a hard-hitting Terminator 2 sales
brochure.
. Won the company's television commercial account away from outside ad
agencies.
. Composed, directed, and produced television spots for "The Dick Van Dyke
Show" and "Dragnet" on videocassette.
ADDITIONAL EXPERIENCE:
AMERICAN MANAGEMENT ASSOCIATION, New York, NY
Senior Copywriter
. Put a clever spin on direct mail copy selling professional publications
and business seminars.
. Created successful brochures, sales letters, and space ads on computer
and management seminars and on such publications as Personnel magazine and
Compensation and Benefits Review.
HARPER & ROW PUBLISHERS, INC. New York, NY
Senior Copywriter/Assistant Direct Mail Manager
. Composed direct mail campaigns, promotional material, and jacket copy for
college text and reference books.
EDUCATION:
B.A.
MONTCLAIR STATE UNIVERSITY - Upper Montclair, NJ
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