CATALINA GARCIA FRANKLIN
**** ******** ****** *** ****, CA 95125
*********@*****.*** 925-***-****
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professional profile
Highly accomplished sales professional who can effectively manage a
geographic territory including Hospitals and Physician offices is looking
to expand horizons and conquer new challenges within the medical sales
arena. Offer outstanding leadership, teamwork, and communication skills
that successfully contribute to a territory achieving growth beyond
business plan.
core competancies
. Selling to the C-level .
CRM . B2B
. Merchandising and Promotions . B2C
. Prospecting & Business Development
Professional Sales Experience
Abbott laboratories - Abbott nutrition
november 2005 - Present
Territory Manager II- San Jose/Los Gatos, CA (September 2005-Present)
Professional Sales Representative I- San Jose/Los Gatos, CA (November 2005-
September 2009)
Responsible for performing territory analysis and sold products in four
therapeutic classes: Respiratory, Cardiac, Gastrointestinal, and
Nutritional products: Synagis, Survanta, NeoProfin, Metabolic Disorder
Products (including enteral feeding solutions), and Similac infant
formulas. Routinely conducted 10-12 customer calls per day. Executed
multiple physician and HCP (health care professional) dinner programs to
educate customers on therapeutic benefit of products. Customer call points
included: Hospital, Neonatologists, Obstetricians, and Pediatricians, among
other HCP's.
Accomplishments:
> Participant in Launch of NeoProfin 2006
> Participant in numerous Nutritional Products Launch
> Received District Sales Award for Conversion of Hospital 2007
> Increased market share 10, 10, and 15 points for years 2007, 2008 and
2009, respectively
> On track to exceed sales goal for 2010
> Organize and implement educational training seminars for physicians
and HCP
> Field trainer for new representatives
INNOVEX- ELI LILLY CONTRACT
june 2004 - november 2005
Sales Representative- San Jose, CA
Responsible for performing territory analysis and sold products in the
following therapeutic classes: Central Nervous System and Bone Health:
Cymbalta, Straterra, Cialis, and Evista. Responsible for the development
and maintenance of client relationships. Customer call points included:
Neurologists, Psychiatrists, and General Practitioners. Dedicated team
builder with demonstrated success at integrating my business knowledge with
territory partners into a cohesive team, which enabled me to expand my
customer base and maximize sales.
Accomplishments:
> Participant in Launch of Cymbalta
> Manage my own expense account and business activities as if running my
own business
> Set up after hour events for HCP's and recruit key speakers to exceed
competitors' activity
US BANK
june 2003 - june 2004
Relationship Manager- Walnut Creek, CA
Responsible for the development and maintenance of client relationships.
Accomplishments:
> 100% B2B cold calling
> Managed all administrative and sales duties
> Created and implemented spreadsheet formula to automate new credit
policy
> Continuously established and maintained business relationships for
companies with sales up to $250MM
comerica Bank
September 2000 - june 2003
Credit Analyst- San Jose, CA (January 2002- June 2003)
Credit Specialist- San Jose, CA (September 2000- January 2002)
Began at Comerica Bank while pursuing Bachelor's Degree and was promoted
after graduation and "Credit College" to a position of higher
responsibility.
Accomplishments:
> Served as an underwriter responsible for reviewing, and analyzing
financials to ensure compliance
> Responsible for follow up with attorneys and accountants
> Trained and developed junior analysts
Education
SAN JOSE STATE UNIVERSITY, 2001
Bachelor of Science, Business Administration: Finance
*Self Financed Education