Sales Manager
Resume:
Andre Perry
*** * ***** **. *** ** New York NY **030 *****.******@*****.***
Marketing/ Advertising Professional
Top Producing and Award Winning Professional with High Level of Creative
and Exceptional Marketing Techniques
Accomplished advertising and marketing professional with a dynamic
career leading high growth and start-up companies. Ability to drive an
integrated marketing strategy that leverages production, and design to
create compelling materials and drive revenue for advertising sales.
Proven leadership capabilities in revitalizing and launching products,
devising effective advertising campaigns and restructuring territories
for maximum profitability.
Core strengths:
- Product Positioning & Branding - New Client Development
-Contract Negotiations - High Impact
Presentation
-Client Services - Strategic
Planning
-Marketing Analysis - Public
Speaking
Professional Experience
Online Marketing Manager, AT&T
New York, NY, 2007- 2010
Create strategic advertising solutions by integrating cross network
advertising, market research, and data targeted advertising into a
comprehensive "story" and customer centric advertising solution. Educate
clients about the evolution of advertising, emerging trends, and media,
especially with regard to YellowPages.com, Search Engine Marketing, and
Social Networking sites such as Facebook, Linkedin, Myspace, Twitter, and
industry related blogs. Lead creative ideation and brainstorming sessions
with clients to create strategies and apply them to the Yellow Page network
in order to reach their marketing objectives. Key Achievements:
* Effectively negotiated and sold over 68 units of search engine
marketing programs generating over $904,000 in annual billing for
2008.
* Worked closely with regional marketing manager during the
development and creation of special projects from creative concepts
to completion. Provide special services making projects highly
productive and memorable. 35% increase of sales and $334,000 in
annual billing in first quarter of 2009.
* Expanded client base by 84% in two years by consistently delivering
goal-surpassing marketing results and ensuring complete client
satisfaction.
* Accepted a lead role in pitch team meetings due to strengths in
presentation, negotiation skills, and high a percentage with
closing major accounts.
* 100 % attainment of client retention through expert relationship-
building skills and a commitment to a solution-focused, service-
first sales approach.
National Account Manager, Helio
Atlanta, GA, 2006 - 2007
Accepted the responsibility of training, merchandising and managing the
sales of all Helio products and services within my assigned geographic
territory. Executed all sales strategies by, gathering information about
merchants needs, presenting solutions and assist sales associates close
deals with perspective clients. Led a team of 25+ diverse sales
representatives and effectively communicated monthly business goals and
objectives, resulting in increased product visibility and display activity.
Key Achievements:
* Transformed an under-producing sales team, immediately resolving
long-standing problems, and instituting incentives that elevated
performance while building moral and motivation. Ramped area sales
by 120% within first year.
* First to obtain a $50,000 annual account with Buckhead Construction
Specialist Incorporated, one of many well established building
contractors in Atlanta with more than 200 employees.
Andre Perry 404-***-**** *****.******@*****.*** Page 2
* Reduced possibility of churn by 64% with appropriate follow-up and
re-enforcement of the sale with customers and small businesses.
* Generated the highest volume of new accounts company-wide and was
recognized by the president of the company with one of the most
prestigious awards.
Public Relationship Manager, BTR Marketing Concepts
Philadelphia, PA 2003 - 2006
Tasked with managing a department of 12, servicing clients primarily in
music, sports, politics and the entertainment industry. Served as primary
media contact directing all publicity, consumer awareness, and image
campaigns; develop media press kits and releases. Drafted speeches, manage
company public relations archives, and oversee execution of special events.
Address complex, sensitive issues in collaboration with Marketing Director
and senior management. Evaluated advertising and promotions to ensure
campaign messaging aligns with strategic goals. Key Achievements:
* Enhanced relationships with media to realize increased cooperation
and positive press coverage.
* Improved public awareness to increase traffic and sales on high
profile client accounts by developing and implementing strong
campaigns.
* Significantly reshaped and improved consumer image of two clients
in wake of damaging media coverage.
* Reduced campaign development time 15% by streamlining creative and
administrative processes.
* Commended for expertly managing highly sensitive matters requiring
compliance with strict regulations.
Visual Merchandising Manager, Puma
Philadelphia, PA, 2002 - 2005
Developed, defined, and inspired the visual presentation strategy for basic
standards, monthly store sets, events and product launches. Successfully,
managed the window display and presentation, from creative conception
through final execution. Trained all store personnel on Puma's
Merchandising Philosophies and the objectives of the Visual Merchandising
Tool Box keeping associates abreast during quarterly transitions and floor
changes. Key Achievements:
* Improved merchandise sell-through rates by 78% within first year.
* Played key role in expanding territory by assisting in 3 new-store
openings.
* Co-created successful quarterly visual merchandising workshop for
new-hires, Visual Managers, and Store Managers.
* Promoted from initial sales associate within three months of hire.
* Awarded "Visual Manager of the Year" (2004) for North East region
as a result of superior sales, profit and outstanding layouts and
displays.
Education
The Art Institute of Philadelphia- Philadelphia PA
Concentration - Marketing
Technical Skills
Microsoft Word, Microsoft Excel, Microsoft Power Point, Microsoft Front
Page, Microsoft Outlook, Microsoft Business, Microsoft Project,
JavaScript, HTML, XHTML, XML, CSS, PHP, XML, Adobe Design programs
(Photoshop, Illustrator, Flash)
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