MAX MIYAZONO
** ***** ***** **** **, Atlanta, GA 30328
404-***-**** ***.********@*****.***
summary
SEASONED PROFESSIONAL WITH FOURTEEN YEARS EXPERIENCE IN THE HIGH
TECH AND MOBILE INDUSTRIES FOCUSED ON STRATEGY CONSULTING, PRODUCT
MARKETING AND SALES ENGINEERING ROLES IN US AND INTERNATIONAL
MARKETS
Experience
2007- MCKINSEY & COMPANY ATLANTA, GA
present Business Technology Office
Junior Engagement Manager, 2009- present
Senior Associate / Associate, 2008-09, 2007-08
. Developed growth strategy for a global wireless semiconductor
company. Analyzed potential new market segments (e.g., M2M smart
grid meters, M2M automotive modules, LED, photovoltaic devices),
defined key business and technical requirements as well as key
success criteria which led to long term investments in two key
segments
. Increased Order-to-Cash process efficiency by 20-40% for a
global telecom service provider. Assessed existing processes,
applied Lean techniques, and identified process inefficiencies,
automation opportunities across multiple data and voice products
lines
. Improved sales channel efficiency by 40-60% across multiple
sales channels for a $12B SME business unit of a global telecom
operator. Analyzed regional and cross-product performance across
multiple sales channels (e.g., direct, indirect, inbound,
outbound call centers and VARs) and market segments (e.g., SOHO,
midsize, government, education)
. Designed and implemented project investment prioritization
process and governance structure to manage annual incremental
investments of US$100M per year for the operations & technology
area of a leading multinational bank. This included analysis of
key projects such as server virtualization /cloud computing and
contact center technology
2001-2007 QUALCOMM INC. San Diego, CA
Senior Manager, Corporate Technology Marketing, 2004-07
Manager, Corporate Technology Marketing, 2001-04
. Drove regional 15-20% yearly adoption rate of 3G devices by
stimulating adoption of rich multimedia content and services via
development of business case (e.g., case examples, use cases and
financial model) and technical platform requirements(e.g.,
network architecture, application server requirements)
. Provided go / no-go recommendations for potential new product
offerings (e.g., fixed wireless devices) by developing business
cases including forecasts, required functionality set, estimated
bill of materials and competitor solutions by engaging internal
engineering teams as well as outside vendors
. Influenced government regulators to allow transmission of mobile
TV services over 3G via existing mobile licenses rather than
requiring broadcast licenses by providing in depth discussion of
single-cast, multi-cast technologies over wireless technologies
. Developed and presented marketing material (e.g., whitepapers,
technical and business presentations) to promote technologies
and standards with clients, industry groups and at public forums
which required interfacing with multiple internal groups (e.g.,
R&D, engineering and business units)
2000-2001 Telefonica B2B Miami, FL
Director, Technical Sales
. Built and led a team of three senior consultants to cover Spain
and Latin American region
. Developed and implemented consultative sales process and
materials (e.g., product presentations, RFP templates, ROI
Tools) to engage customers through the sales process
. Established initial market entry and segmentation criteria,
develop key target account lists to generate sales pipeline
based on company's core strengths
1999-2000 lucent technologies / kenan systems Miami, FL
Manager, Pre-sales consulting - Convergent billing and customer care
solutions
Pre-sales consultant 6/99-12/99
. Led technical sales presentations, discussions with C-level
audiences for cable, wireline and wireless operators that
resulted in new projects worth over $10M in revenues
. Hired and managed team of four presales consultants responsible
for real time configuration and demonstration of billing and
customer care system
. Conducted training and led sales support for system integration
partners (e.g., KPMG, Accenture) collaborating in the
preparation of partners' sales proposals
1996-1999 nortel networks Sunrise, FL
Manager, Strategic Marketing 1998-1999
Sr. Specialist, Product Marketing 1997-1998
Specialist, Product Marketing 1996-1997
. Earned sales recognition award for outstanding contributions in
winning multiple contracts totaling over $60M in 1998
. Client facing Subject Matter Expert for multiple product lines,
wrote detailed RFI/RFP's answers for client engineering groups,
created and delivered presentations to executive level audiences
which resulted in multiple contract wins
. Managed wireless TDMA, CDMA product line Y2K transition for 25
wireless operators, evaluated contractual exposure and presented
upgrade strategy to the management team. This strategy resulted
in $15M in increased revenues and reduced contractual support
requirements.
EDUCATION
2006 ANDERSON SCHOOL OF BUSINESS, UCLA LOS ANGELES, CA
Master of Business Administration degree, June 2006
. Thesis: Developed strategic business plan for an RFID technology
startup, Aida Centre
1996 carnegie mellon University Pittsburgh, PA
Master of Science degree, Electrical and Computer Engineering
. Thesis: Hierarchical encoding algorithms for image transmission
across heterogeneous networks
1995 carnegie mellon University Pittsburgh, PA
Bachelor of Science, Electrical and Computer Engineering, minor
Industrial Administration
. University Honors, College of Engineering Honors, Tau Beta Pi
Other
. EXPERTISE IN VARIOUS TELECOM TECHNOLOGIES: CDMA, 3G, 4G,
LOCATION BASED TECHNOLOGIES
. Fluent in Spanish, Portuguese
. Speaker at multiple public forums:
. 2006, 3G Forum, Costa Rica
. 2006, Institute of the Americas, Jack F. Ealy workshops
. 2005, Project Mesa, San Diego, CA, 2005 - Global
standards specification group for public safety
. 2003, AHCIET Forum, Next Generation Wireless
technologies
. List is not exhaustive
. Former voting member of:
. IEEE 802.20 Mobile Broadband wireless technologies
. IEEE 802.21 Media Independent Handover services
. CDMA Development Group, International Roaming Team