Project Manager Management

David Eric Hirshfield

** ********* **** 203-***-****

Stamford, CT 06903 *******@*********.***

Summary

A seasoned lead technology business analyst, business process guru, UI

designer and user experience specialist with deep experience in all phases

of the software product development lifecycle; strengths include:

. Modeling business processes: Conducts user research; evaluates product

requirements; builds and validates prototypes; writes functional

specifications and produces project development estimates.

. Designing innovative products: Produces goal-oriented, intuitive software

designs that delight users with an intuitive user experience;

collaborates with team to refine designs and development plans.

. Delivering the solution: Acts as product champion; uses excellent written

and verbal presentation skills to work with team members and management

stakeholders, delivering products that support business processes.

Employment Experience

Briarwood Consulting, Connecticut April 2009 to Present

Principal-Business Analyst; User Experience Specialist; Workflow and

Business Process Expert; UI Designer; User and Customer Acceptance

Testing.

Provides a range of design and business process consulting services.

Clients include consumer products, real estate development and

construction management, mail stream management, and a medical records

technology startup.

IBM Corporation, New York Aug 2005 to March 2009

Software Designer-Lead Interaction Design Engineer; Tivoli IT Asset

Management

Broadened and deepened software design role following IBM's acquisition

of Isogon, responsible for design of rebranded Isogon products and other

Tivoli IT asset management products, including:

. Tivoli Asset Compliance Center built on Eclipse RCP/DB2

backend; lead designer of this product's UI.

. Tivoli License Compliance Manager and Hardware and Software

Identification web applications;

. Tivoli Software Knowledge Base Toolkit, another web

application;

. Tivoli Asset Management for IT built on the Maximo platform.

Performed tasks detailed below, working with a far larger product

Offering Team that included team members in the US, Italy, Poland, Brazil

and China. Highly collaborative work that required a detailed

understanding of different product requirements and software platforms.

Business Process Expert

Ownership of IT asset management business processes leading to improved

design, functionality, and ultimate customer acceptance of products.

Conducted research, documented and validated more than fifty processes-

using UML diagrams-covering hardware lifecycle and software asset

management; software license compliance and contract management; and

financial processes, including management of purchasing, leasing,

budgeting, forecasting and tracking. Process work used for product

design; workflow and configuration design; test case scenario

specification and documentation guides.

Isogon Corporation, New York (acquired by IBM in August, 2005) Apr

2002 to Jul 2005

Interaction Design Engineer-Business Analyst, Software Designer; User

Advocate

Early adopter of Cooper Design Methodology, a goal-oriented approach to

software design. Responsibilities included complete redesign of several

Isogon internal and external applications, including its flagship

product, based on extensive research and validation with users, customers

and stakeholders. The tasks typically included:

. Setting goals. Worked with product managers, executive

stakeholders and marketing resources, produced broad set of

goals-both for the product design, and impact on the

company.

. Interviewing and observing users. Conducted 125+ sessions to

identify common tasks and user goals.

. Documenting key scenarios. Wrote narrative descriptions of

users and tasks; produced UML depictions.

. Specifying the context framework. Created high level

schematic of UI to validate design assumptions.

. Building a prototype. Validated and refined the design with

users, management and team leaders.

. Documenting the design. Produced complete functional

specification; the data and reporting requirements; and

supporting research.

. Collaborating with other teams. Worked closely with each of

these teams-promoting design, maintaining vision and

advocating on behalf of the user-as follows:

o Development-to create a detailed functional specification that

correctly implemented the design;

o Test-to specify a scenario-based test plan;

o Documentation-to write goal-oriented, scenario-based user

documents;

o Product Management-to resolve gaps between desired functionality

and available resources.

o Marketing and Sales-to help emphasize the shift away from features

and towards goals;

o Support and Training-to insure that training and support keep

users' goals in focus; and

o Management Stakeholders-to provide periodic design updates and to

manage expectations.

Spotlight+, the replacement for Galaxy, was released in 2004 to very

positive reviews from customers. Responsible for main design innovation-

building all functionality around common IT asset management activities-

providing users with a simple application paradigm that supported their

business goals. Design retained after IBM acquired Isogon in 2005 and

Spotlight+ was rebranded and migrated from.Net to Eclipse.

Plural, Inc., New York (formerly Micro Modeling Associates, Inc.) Apr

1996 to Mar 2002

Managing Associate-Senior Developer, Project Manager, Team Leader;

Software Architect

Responsible for designing, developing and delivering high quality

solutions to customers at this technology consulting firm. Managed the

entire product development lifecycle for each client engagement: gathered

requirements; sized and scoped proposed solutions; worked with customers

to review, approve and track project plans, change orders and budgets;

and provided each project team-including development, test and

documentation resources-with overall leadership and vision.

Solutions included web and client/server applications, built using ASP,

VB6, and MS SQL Server; and financial modeling, document management, and

custom charting solutions built in MS Office/Excel/Word/VBA

Hirshfield Strategic Management, New York Mar 1995 to Apr 1996

President Consulting Services

Served institutional investors; focused on creating sophisticated multi-

manager based hedge fund portfolios using statistical modeling

techniques.

Cable House Investment Services, Inc., New York Jan 1994 to Feb 1995

Managing Director-Head of Product Development, Hedge Funds

Launched this hedge fund management subsidiary, established November,

1993, of The Tullett & Tokyo Forex Group. Created sales presentations,

designed investment strategies, managed traders and oversaw operations.

Daiwa Europe Ltd., London Aug 1987 to Dec 1993

Associate Director-Head of Managed Derivatives, Europe

Created Daiwa's European hedge fund business, growing the business to

over $200 Mn of client assets. Responsible for establishing offshore

legal entities; external trader evaluation, selection, and ongoing

review; client sales and investor presentations; portfolio management,

performance reporting, position tracking and reconciliation; and daily

net asset valuations. Supervised a staff of five at this Japanese

investment bank.

Education & Certification

ITIL Foundation Certificate in IT Service Management August, 2005

City University Business School, London, MBA in Finance Program Oct

1985 to Jul 1986

Hebrew University of Jerusalem, Finance Degree Program / Law Degree Program

Oct 1983 to Jun 1985

Brandeis University, Waltham, MA, Bachelor of Arts Sep 1977 to May

1981

Military Service

Israel Defense Forces, Airborne Infantry; Honorable Discharge, Corporal

Aug 1981 to Feb 1983

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