Sales Manager

Lawrence M. Margulies

**** ******** ***** ( North Bellmore, NY 11710

516-***-**** ( Mobile 516-***-**** ( *******@***.***

Summary

Accomplished senior marketing communications executive with a record of

driving client and corporate profitability through the creation and

execution of innovative, multichannel public relations initiatives. A

dynamic, experienced leader with deep management expertise spanning the

financial, creative development, editorial and administrative disciplines.

A forward-thinking visionary with an astute understanding of the strategic

and tactical demands-spanning both "traditional" and emerging media-

inherent in real-time perception management. A results-focused relationship

manager skilled in driving both return on marketing investment and deeper,

more profitable client relationships, with extensive business-to-business

and consumer-facing experience spanning:

. Corporate communications

. Crisis management

. Financial investor relations

. Media relations (including influential contacts throughout both

nationwide media and specialty print, broadcast and online

publications)

. A wide range of vertical markets, including the high-tech, industrial,

financial services, consumer packaged goods and biopharma segments.

Experience

Monarch Communications, Inc., Cedarhurst, N.Y. (2007-Present)

Vice President: Provides results-oriented senior media relations counsel to

middle-market clients in a wide range of vertical industries. Sources new

business opportunities, coordinates prospect outreach efforts and manages

day-to-day account relationships. Develops, implements and administers

comprehensive public relations programs designed to help clients achieve

thought leadership positioning in their respective market segment and

enable breakthrough business performance.

. Media relations efforts resulted in client appearances on Fox Business

Network and News 12 Long Island that enhanced corporate and brand

recognition for Iavarone Bros. Foods-a fast-growing regional provider

of specialty grocery and catering products

. Successful financial and media relations programs proved instrumental

in catalyzing the successful sale of Lev Pharmaceuticals-a small-cap

biopharma firm-at a multiple significantly higher than expected given

marketplace comparables

. Numerous repeat appearances on CNBC, Bloomberg, Fox Business Network

and Wall Street Journal Radio (as well as in top-tier print media)

enhanced Americana Mortgage Group's image, attracting additional

clientele and generating additional business opportunities amidst

challenging economic climate

. Other clients include Millbrook Capital Management, The Entrust Group,

Center for Advanced Medicine and Clinical Research and Tandy Brands

Accessories.

JSD Communications, LLC, North Bellmore, N.Y. (2004-2007)

Principal/Strategic Communications Consultant: Provided strategic and

tactical media relations counsel to senior-level marketing and "C-suite"

decision makers in multiple vertical markets. Developed and implemented

successful, customized public relations programs drawing upon the

disciplines of crisis management, marketplace positioning, political

advocacy, launch branding and general corporate development.

. Strategic media and financial relations program successfully launched

and fostered customer acceptance of new online banking and money

transfer program for Wells Fargo Bank

. Media placements promoting the critical role that Hemispherx

Biopharma's products play in the prevention of avian flu drove stock's

price up 250 percent

. Strategic placements and quotes by AXS-One executives raise Company's

recognition factor 75 percent among key vertical targets

. Story placements in local and top-tier media boost customer traffic 50

percent at Stony Brook (N.Y.) Holiday Inn Express

. Other clients included BDO Seidman LLP, GlobalFluency, Aztec Software,

Outten & Golden, LLC, Suffolk County Vanderbilt Museum and

Mashantucket Pequot Tribe/Foxwoods Resort & Casino.

G.S. Schwartz & Co., New York, N.Y. (1999-2004)

Senior Account Supervisor: Led development, implementation and

administration of public relations, marketing and corporate communications

programs for agency's clients. Directed internal strategic planning

processes and spearheaded media relations, copywriting, editing, print and

online production, budgeting and account management efforts on behalf of

firmwide client service teams specializing in the high-tech vertical. Key

player in the development and delivery of numerous successful new business

presentations; served as mentor for junior-level staff in their messaging,

positioning, analyst relations and general professional development

efforts. Twice recognized for innovative media development work.

. Successful PR program positioned capital equipment maker, Trikon

Technologies, as high-tech industry leader while raising corporate/brand

recognition 50 percent

. Effective media relations efforts for Audiovox Communications Corporation

boosted cell phone manufacturer's brand recognition 70 percent

facilitating a substantial sales increase

. PR program launching Privacy, Inc., established the firm as the leader in

online, interactive, transactional privacy management

. Other clients included Anheuser-Busch, Composite Technology Corp.,

Metalink, Robinson College of Business at Georgia State University,

Sapiens International, SmartServ and T-INK, Inc.

Data Device Corporation, Bohemia, N.Y. (1996-1999)

Manager, Marketing Communications: Managed in-house marketing

communications agency and directed global marcom efforts on behalf of

leading microelectronics manufacturer, its five product groups and

subsidiary, Beta Transformer Technology Corp. Developed both short- and

long-term strategic and creative plans, and coordinated a vast array of

media relations, print production, creative, copywriting and event

management efforts. Designed and implemented the Company's first

significant foray into the interactive sphere, leading to significantly

enhanced corporate recognition and a larger role for DDC in the worldwide

microelectronics market.

. Advertising and PR programs raised corporate brand recognition 33 percent

and positioned company as high-tech industry leader

. Launched two Web sites that more than doubled qualified sales lead

generation

. Reduced print costs 35 percent through implementation of latest on-demand

digital technology.

Veeco Instruments, Inc., Plainview, N.Y. (1994-1996)

Marketing Communications Coordinator (Manager): Managed the development and

implementation of all marcom programs for firm's largest business group,

Ion Beam Systems. Responsible for strategic/creative planning, media

relations and purchasing, staff supervision, copywriting, editing,

budgeting, event management, vendor liaison and print production

supervision.

. Marketing communications activities helped boost sales 55 percent in one

year.

. Introduction of deposition technology products opened new avenues of

multimillion-dollar sales opportunities

Smith McCabe, Ltd., New York, N.Y. (1992-1994)

Account Representative: Developed, implemented and administered

communications and corporate recognition programs for agency clients, most

notably Kobe Steel and its U.S. subsidiaries. Responsibilities included

strategic program planning, media relations, copywriting, editing, print

production supervision, budgeting, client relations and vendor management.

. International seminars increased investment in Mexican tourism 43 percent

over previous year's level

. Effective communications programs enabled all 22 Kobe Steel USA

subsidiaries to achieve new levels of profitability.

Steen Advertising Corporation, Elmont, N.Y. - Creative Director/Copywriter

. Advertising campaign on behalf of ELMO, Inc. instrumental in boosting

Company's sales 35 percent

. New consumer packaging increased P-O-P cell phone sales 41 percent

above prior year's volume for Shintom West Corporation.

The Wheatley Group, Ltd., Melville, N.Y. - Senior Marketing Analyst

(Manager)

. Direct mail/telemarketing efforts elevated corporate recognition by 75

percent

. Trade advertising campaign helped increase sales 45 percent

. Co-op advertising program, with IBM, yielded 50 percent hike in qualified

sales leads

A.S.H. Associates, Inc., New York, N.Y. - Account Representative

. Bulova ad slicks helped increase co-op sales 30 percent

. New P-O-P displays helped raise Revlon lipstick sales 32 percent

Bulova Watch Company, Inc., Jackson Heights, N.Y. - Manager, Advertising &

Sales Promotion

. Firmly re-established Bulova's credibility and efficacy within industry

and among consumers

. "Great Faces" advertising campaign helped increase sales 65 percent,

corporate/brand recognition over 100 percent

Burson-Marsteller, New York, N.Y. - Creative Supervisor/Copywriter

. PR/sales promotion program helped drive investment in Argentina 35

percent higher

Education

Hofstra University, Hempstead, New York

Bachelor of Arts in Communications

Graduate Certificate in Computer Science

Contact this candidate