Sales Marketing
Resume:
Wendy Flanagan
** ***** **, ******** ** ***** 908-***-**** http://www.brand4market.com
If your company seeks an innovative team member with a definite bias for
action, I would make a great part of your team! With 22 years experience
managing people, projects, process, and product, I'm looking for a position
where I can leverage my extensive skills as a results-driven, hands-on,
creative problem solver. My marketing and communications know-how can help
your company to generate excitement; improve market share, operations and
profitability.
You will not find typical 'sales pitch' claims in this CV (i.e.: "increased
market share by 20% over 12 months"). Results achieved for my clients are
their business, and I won't take sweeping credit for, or even write about,
their success. It is an honor for me to have been held in great confidence
as part of their teams. If you are interested in learning more about how my
work is regarded, and whether my participation was considered to be a
successful part of an initiative, feel free to call or email my references.
In fact, this confidence is an underlying thread of my career, allowing me
to be an integral part of Fortune-level, global brand marketing for
increased market share, merger and acquisition, and IPO. My bias for action
- coupled with an ability to assess competitive landscapes and to identify
conversion triggers, growth areas, and centers of profitability - has
proved invaluable for companies across many industries.
Finally, my unique qualifications include superior skills in graphic design
and art direction. If you've ever been frustrated by marketers who can't
direct agencies with clarity and precision - because they personally just
can't visualize - I am the solution. I understand target audiences, craft
messages that are meaningful and memorable, brainstorm concepts that bring
campaigns to life, and produce professional creative, whether working
independently or with agencies. I'm utilizing these talents daily with
Social Media Marketing, collateral, SEO, email marketing, and many other
media channels.
Qualifications:
. Bachelors Degree
. Highly developed communication skills- written and verbal
. Advanced knowledge of MS Office (PPT, Word, Outlook, Excel)
. Ability to take inputs from various sources to develop coherent and
logical conclusions
. Understanding of classical marketing tools and how they relate to the
4P's of the marketing mix
. Advanced organizational skills- ability to work in a changing environment
under tight deadlines
. Ability to think conceptually, identify strategic and tactical
initiatives for immediate returns
. Experienced in executing marketing plans inclusive of advertising, PR and
Social Media Marketing
. Skilled in brand building relating to prospects, customers, employees,
investors and/or purchasers
. Demonstrated ability to manage multiple projects and priorities on time
and within budget
Experience
Current: Brand4Market
Sole Proprietor
Contract-based marketing consulting and design services based on two
decades experience operating a full-service, integrated marketing
communications agency. Flanagan fills the role of interim Chief Marketing
Officer (CMO) for business owners who are aware that brand plays an
important part of corporate valuation.
2009 - Dec 2009: Murray Media
Co-President, CEO & Principal
Focus on growth and profitability through strategic corporate initiatives.
Responsibilities include:
. Developing new business and related sales/marketing techniques
. Establishing new client relationships and expansion of existing
clients
. Developing recurring income model through SaaS offering
. Increasing company's brand awareness through public speaking
engagements
. Establishing and reviewing pricing and proposal writing
. Managing accounts for several anchor clients
. Establishing and maintaining on brand communications for several
anchor clients
Client Highlights
. Sparta Systems Quality Management Software: Complete brand overhaul -
competitive analysis, implementation of Content Management system,
training core staff, Web redesign, trade show booth preparation, logo
design, sales promotion, advertising. (www.spartasystems.com)
. John O'Leary Construction: Social Media Marketing integrated with
traditional campaign components for start-up. High focus on green and
Energy Star initiatives, community involvement
(www.jolearyconstruction.com)
. Brinton Eaton Wealth Advisors: Positioned for rapid growth/sale of
financial services firm and unique differentiation of service offering
in competitive analysis. Current brand design includes copywriting,
collateral and Web design (www.brintoneaton.com)
. INTTRA microsite to engage ocean carrier audience
(www.inttracarrierroi.com)
2001 - 2009: Murray Media
Vice President & Principal
Focused on developing new client associations and expanding existing
relationships. Actively networked in community of non-profit organizations,
serving on industry boards of directors as a way to increase brand
awareness by prospects. Principal founder of NJ MarCom (www.njmarcom.org),
a coalition of non-profit marketing groups designed to benefit all
participating organizations. Biennial efforts result in attendance of over
400 guests and thousands of dollars in revenue for each group.
Client Highlights
. Managed Health Care group purchasing organization for pharmacies:
Executed complete brand overhaul. (www.mhainc.com). Included concepts,
copywriting, sales collateral, trade show booth, Web redesign,
implementation of Content Management System.
. Travelport travel industry software: Served as marketing consultant in
Travelport purchase of Worldspan; acted as art/creative director,
prepared interim campaign communications in seven languages to
executives, customers and employees; prepared and executed new product
launches as result of corporate acquisition and assimilation.
. Simplex Grinnell fire detection and suppression: Created best
practices manuals through rigorous national editorial contribution;
converted same to searchable online reference and updateable resource
in collaborative, shared Intranet workspace.
. Howard Johnson, Wingate and Ramada Worldwide hospitality franchises:
Designed and developed Brand Asset Management extranet for
distribution to 2,000 properties and their vendors to assure proper
reinforcement of brand and franchise values, wrote brand introductions
to differentiate each brand based on market research.
1998 - 2001: Murray MultiMedia
Executive Vice-President
Provided account management, creative direction and internal brand
development for core accounts. Managed team of four designers and multiple
freelance resources, printers and programmers. Worked directly for CMO of
$6 billion accounts to establish internal and external marketing budget
allocations. Reviewed and developed business processes for every service
offering as a natural part of business to encourage unsupervised employee
self sufficiency.
Client Highlights:
. ADT Security fire/intrusion detection and alert: Product launch
campaigns for three ADT products - product design and sales education
for iCenter high-end touch screen; brand development and tradeshow
booth for ADT Well-Health at World Health Conference for Congressional
audience; ADT joint venture fiber to the home deployment.
. ADT Security: National communications campaign to reduce false alarms
and contain costs for both ADT and the communities the company serves
-- because every false alarm dispatches police, fire and emergency
personnel. Murray efforts to five thousand customers resulted in a 25%
decrease in false alarms plus a savings to ADT from significant
risk/loss at $2 billion annually. Personally responsible for internal
ADT business operations evaluation and recommendations to make
education a priority at every customer touch point. Campaign continues
today.
1995 - 1998
Art Director
Creative leadership and design direction, HTML programming and production
of traditional collateral, CD-ROMs, Internet sites, Intranets and Extranets
for Fortune 500 companies primarily.
Client Highlights:
. Web design for Group Health Incorporated (GHI) NYC-based consumer
health care
. Web design for American Bureau of Shipping safety standards and
analysis of ocean container vessels and oil tanker vessels
. Web design for Knoll Pharmaceuticals (subsequently sold from BASF)
1987 - 1995: Murray Communications
Progressive Designer Positions
Skills
Creative: Graphic design, web design, Information Architecture,
copywriting, Social Media Marketing
Technical: Microsoft Office Suite, Photoshop, Illustrator, Quark, Word,
PPT, Outlook, Excel, DreamWeaver, HTML, Ektron, Sitecore, Constant Contact,
ExactTarget, Vertical Response, iContact, Salescorce.com, Vocus, SalesGenie
Management: Staffing requirements assessments; interviewing, hiring and
dismissal, management of direct reports. Project management. Budget
development, P/L. Sales forecasting and projections.
Sales & Marketing: Skilled at identifying and targeting prospects,
establishing core brand differentiations, marketing and media planning,
consulting for traditional and new mewed communications, Social Media
Marketing, SEO (search engine optimization), copywriting, direct mail, e-
mail marketing, presentations to large and small groups, establishing
strategic partnerships, sales elevator scripts, pricing and proposal
writing.
Personal Awards
NJBiz Top 50 Women in Business 2007
New Jersey Advertising Hall of Fame Inducted 2007
Agency Awards: http://www.murraymedia.com/awards.aspx
Activities
NJ IABC - New Jersey Chapter of the International Association of Business
Communicators - Board member 2003-2005 Chapter president 2005
IABC - Heritage Region International Association of Business Communicators
--
Committee member 2006
NJ AMA - New Jersey Chapter of the American Marketing Association - Board
member 2006
AMA -- American Marketing Association - B2B Special Interest Group forum
online Chairperson 2006 - present
New Jersey Advertising Club - Board member 2008-present
MENG - Member 2008-present
NJ MarCom Council - Founder and Chairperson 2005-present
Education
The Cooper Union for the Advancement of Science and Art BFA, New York, NY
1987
Dale Carnegie Sales Advantage Certificate of Completion, Wayne, NJ 2007
Ektron Certified Certification of Completion, Blairstown, NJ 2008
Teaching
William Paterson University Continuing Education Social Media Marketing
2010
References
Jay Stuck
Global Brand Marketing, ADT Security Services
********@***.***
Brenda Cornwell-Thomas
Global Merger and Integration Transition Marketing, Travelport
**********@*****.***
Kendra Von Achen
President BMA-NJ and DB Pros Consulting
******@****************.***
Contact this candidate