Medical Marketing

Selby S. Toporek________________________________________

**** *. **** ***** *****, #1502, Chicago, IL 60657

773-***-**** Cell 773-***-**** *****.*******@*****.***

www.linkedin.com/in/selbytoporek

Summary

Successful copyeditor and proofreader with extensive experience fortified by a career in

marketing communications. Projects have included books, monographs, direct mailers,

newsletters, advertisements, brochures, and PowerPoint programs. Experienced primarily in the

health/medical fields.

Areas of Expertise

Proofreading, copyediting, editing, and writing; fact-checking; working understanding of editorial

and design relationship.

Key Qualifications

Apply traditional rules of writing to ensure consistency in ever-changing business writing styles;

work effectively under tight deadlines, assuring accuracy, clarity, and impact; focused and

flexible; solid experience using AP and AMA style guides.

Professional Experience

Freelance Copyeditor and Proofreader; 2007-Present

Clients include the American Medical Association and various businesses.

Copyeditor, Discovery Chicago; 2004-2007

Edited physician advisory board executive reports summarizing assessments of, and

recommendations for, indications as well as marketing of pharmaceutical company clients’

drugs. Copyedited physician speakers’ technical slide presentations ranging in content from

clinical trials to drug evaluations. Copyedited and fact-checked monographs written by physicians

and other health care professionals or agency’s scientific directors. Copyedited and reviewed

design for a wide range of meetings marketing materials.

Updated and revised department style guide, based on AMA style manual. As team member,

contributed to development of department mission statement and capabilities; helped develop

rebranding for this international medical communications company.

Proofreader, Cramer-Krasselt Advertising; 2002-2004

Edited and proofread advertisements, newsletters, media kits, and direct mail. Quickly adapted to

multiple clients’ style requirements; verified facts.

Proofreader, Castro McMahon; 2000-2001 (business closed in 2001)

As part-time, contract proofreader, proofread direct mail materials, ensuring accuracy and

consistency for product changes and legal information; proofread media kits; developed first

online style guide.

Senior Communications Specialist, American Medical Association; 1992-2000

Managed large-budget, technically complex projects, marshalling both internal project teams and

external resources.

Instructed and evaluated creative vendors on concept and design expectations to meet

communications objectives` `.

Served as first marketing editor for high-profile, $500,000-budget product, Directory of

Physicians in the US, including development of companion CD-ROM, profiling 700,000

physicians. Oversaw updating of typesetting process from manual to electronic editing, to

reduce production lead time and quicken order response. Streamlined introductory

material to improve marketability of directory.

Led team that redesigned text and cover, and refocused content, to improve usefulness

and marketability of the Health Care Almanac, leading to a state award.

Selected and directed creative vendors to produce 25 titles purchased by physicians,

generating approximately $5 million in annual revenue; influenced the advance design of

all books in a series, lowering design costs and shortening lead times.

Copyedited and coordinated AMA Youth and Alcohol Program’s marketing

communications materials targeted to partners in business, universities, and communities.

Eliminated outside design to meet budget projections by keeping creative work in house.

Education

Northwestern University. BS, Organizational Behavior.

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