Manager Sales

`

Janine L. Trozzolo

***** ********* *****, *******, ** 46530

Phone: 574-***-**** E-mail:

*********@*******.***

SUMMARY

Solution driven and results oriented Senior Marketing and Public Relations

Executive with ten years of professional experience on a senior leadership

team. Recognized for developing integrated marketing plans. Creative

problem solver with strong relationship building skills. A team player

willing to take on a marketing and public relations challenge. Strengths

include:

Strategic Thinker Branding

Proactive Leader B2B/B2C marketing

Project Management Communications Execution

PROFESSIONAL EXPERIENCE

KeyBank - South Bend, IN

2001-October 2009

Vice President / Director of Marketing and Public Relations

. Directed all district marketing efforts including: advertising, direct

mail, project management, sponsorships, research, and promotions for 7

lines of business.

. Negotiated contracts with significant sponsorships, including title

sponsorship of annual speaker's series with the College Football Hall

of Fame also known as the "KeyBank Gridiron Luncheon Series".

. Developed strategic partnerships with internal and external sources to

leverage sponsorships and events to maximize profitable return on

investment through increased business.

. Planned and executed all local internal and external business

development events.

. Integral member of the District Leadership Team providing marketing

strategies and tactics to support the District's business plan's goals

and objectives.

. Managed and planned annual marketing budget of over $300,000.

. Managed all aspects of trade show marketing including: booth

marketing promotions, client contact, logistics and demonstration

development.

. Served as primary spokesperson for KeyBank in Northern Indiana.

. Planned and implemented public relations plans for the district.

. Executed cost reduction measures and negotiated new contracts saving

20% of budget in 2009.

MUTUAL BANK (previously MFB), Mishawaka, IN

1999-2001

Vice President / Branch Manager

. Responsible for managing the largest branch of MFB including a staff

of 13 employees.

. Approved branch loans up to $100,000.

. Managed the business and client relationships of the branch. Generated

new corporate relationships and increased sales by more than 20% in

the first 6 months.

. Developed sales promotions to motivate staff and oversaw all branch

compliance procedures.

ADVANCED PACKAGING, Grand Rapids, MI

1998-1999

Sales Manager

. Managed local accounts, negotiated contracts, created designs, and

researched and planned growth in the Northern Indiana and Lower

Michigan markets resulting in $1 million in new business the first

year.

. Designed packaging solutions that saved money on materials, while

minimizing damage to client products.

Janine Trozzolo 574-***-****

Page 2

DESIGN PACKAGING, INC. South Bend, IN

1994-1998

Sales Executive / Administrative Manager

. Served on the Senior Management Team as the Administrative Manager for

the company.

. Responsible for human resources management including office hiring and

job evaluations.

. Initiated the selection and installation of a 401(k) plan, and

coordinated all OSHA documentation and supervised audits, as well as

negotiating contracts and grievances with our union.

. Managed local accounts, negotiated contracts, created designs, and

researched and planned growth opportunities in the Northern Indiana

and Lower Michigan markets.

. Designed packaging solutions that saved money on materials, while

minimizing damage to client products.

. Implemented the interior design plan of our new facility.

. Developed implementation of our grand opening event and communications

plan, including groundbreaking and grand opening ceremonies.

. Conducted the search and selection of a new computer system and

managed its integration.

. Developed the company's new web site for greater search engine

optimization and internet exposure.

McGLADREY & PULLEN LLC, Elkhart, IN

1992-1993

Marketing Coordinator

. Coordinated and implementing marketing initiatives for three Northern

Indiana offices of regional accounting firm.

. Wrote, edited and managed production of collateral and publications

including press releases, brochure material, direct mail, and print

ads, determining and scheduling advertising venues, and handling all

details for collateral development.

. Created articles for byline publication on accounting and tax issues.

. Developed a streamlined process for completing proposals that

incorporated consistent and relevant branding messages.

. Created and implemented a sales training program for the development

of accounting managers.

EDUCATION/PROFESSIONAL DEVELOPMENT

Bachelors Degree - Triple major in Management, Marketing and Advertising,

Indiana University

Graduate of St Joseph County Chamber of Commerce Leadership Program

Series 7 License - 2000.

AWARDS

"Excellence in Marketing /Advertising Award"- Indiana University

Award for Leadership from the American Heart Association - 2009

COMMUNITY ACTIVITIES

2008 Board President - American Heart Association in St. Joseph County,

Indiana.

2005-2009 Board Member - American Heart Association

2007 Chairperson - American Heart Association's Go Red Event to promote

women's health

2001-2009 Salmon Chase Race committee (charity 10k/5k race)

Toastmaster's member.

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