DEBORAH BORAK
Montville, NJ 07045
Email: *********@*****.***
SUMMARY
Combination of strengths including over 15 years of experience with documented success in
the areas of sales, product development, employee development and strategic planning.
With a diverse background focused on Sales Development and Quality Assurance Programs, my
experience can contribute to your organization’s strategies by implementing processes that are critical
to customer satisfaction, executing operational strategies and procedures to provide continual process
improvements and training to implement these improvements.
Pandigital
Director of Special Markets: Domestic Market Dublin CA 2009 to Present
New Business Development:
Created Pandigital Public Venue Digital Signage and Network Solutions, Point of
Purchase and ASI division within the US domestic market place. Developed strategic
organizational planning, marketing and sales strategies. Designed individual marketing
plans for new vertical markets quantifiable monitoring of sales objectives
Zero Base accounts, all contacts made via cold calling, contacts and attending National
tradeshows. Created major distribution channels with supplier network.
Project management responsibilities include designing and scoping the business needs,
assessing clients needs sales proposals, RFP.
Work with international and domestic 3rd party vendors to obtain product, system
integration, and software, negotiate prices, discount, and delivery timelines.
Assessed life of an item based on sales, profitability, market trends, and company direction.
Worked on the complete life cycle of the sale, from Initial contact, ad agency, content
development, roll out and implantation.
SmartParts Product
Director of Special Markets: Domestic Market Fairfield NJ 2008 to 2009
New Business Development:
Same exact responsibilities as above position, company went out of business .
Xerox- Complete Document Solutions
Sales Manager Fairfield, NJ 2007 to 2008
Recommended and implemented new hiring training program.
Human Resource responsibilities included hiring and training new sales team.
Developed individual and executed sales plan. Increased gross profits by 10 percent and
increased market share by 5 percent.
Ricoh Business Systems East
Sales, Marketing and Training Support Manager Fairfield, NJ 1990-2007
Developed formal sales and marketing strategy for use as a measurement of goal
achievement. Administered departmental sales accountability system. Developed sales
and management training programs.
Conducted organizational assessments and change strategies with major departments
and organizations focusing on integrating people, systems and technology. These
interventions produced results through structural and cultural changes. Performed team
development workshops with senior executives in major business divisions. Provided
confidential organizational and individual assessments to top management.
Participated in and managed organizational change efforts including readiness
assessment, team-focused change efforts, all associated training initiatives, and overall
business planning.
Conducted survey research to determine employee satisfaction with change efforts and
overall organizational climate
Responsible for all aspects of consumer marketing related to the Eastern region which
includes the development of direct mail campaigns, promotional programs and end-user
sales materials. Extensive experience in managing budgets and working with outside
marketing agencies in the creative development process
Personally achieved over $1 Million in additional company revenue through aftermarket
sales.
Create and manage a sales support department who are responsible for educating and
training sales representative of hardware products and software solutions. Average sales
representative increased quarterly revenue 23 percent after completing department
programs.
Participated in recruiting and interviewing for prospective sales representatives.
EDUCATION
College: Indiana University-Bloomington, IN Bachelor of Arts 1989
Seminars/Awards
President’s Club Professional Development for Women in Management 1998
CDIA+ Certification How to Be A Corporate Trainer/Train the Trainer 1997
Technical Writing 2000
DETAILED REFERENCES WILL BE PROVIDED UPON REQUEST