Marketing Sales

Monica Chupp

**** ********** **** ( Indianapolis, Indiana 46220

317-***-**** ( 317-***-**** ( *******@*****.***

Summary

Dynamic results-oriented professional offering robust experience in

strategic marketing and business development. Proven track record achieved

via new program and product development, communication strategy and market

planning. Seeking strategic-level marketing position.

Core competencies include:

New Product and Program Development Cross-Functional Team Leadership

Communication and Positioning High-Impact Presentations

Strategy

Customer Relationship Management Marketing Plan Development

Advertising and Media Relations Market and Sales Data Analysis

Related Marketing Experience

American Millwork Corp., Elkhart, IN 1997 -2008

Marketing Associate / Territory Manager 2003 - 2008

Managed marketing strategy for leading producer of millwork products.

Developed new business in multi-state area and achieved strong results

through converting market intelligence into business opportunities.

Selected Accomplishments:

. Ensured value proposition and brand position consistently conveyed to

the market through collateral materials, website, advertising and

trade shows. Directed allocation of the marketing budget.

. Redesigned company website including e-catalog. Created content,

contracted design company, managed budget and directed production.

. Created and executed three innovative sales programs targeting new

markets and three customized programs for specific customers. Program

development included product selection, service design and promotion

planning.

. Led cross-functional team through development and implementation of

new customer program representing 15% of company revenue. Product

reengineering resulted in improved gross margin and reduced customer

cost of $250,000 in first year of program.

Marketing Specialist 2001 - 2003

Directed marketing function to further sales team efforts. Developed

corporate brand identity and managed communication to market. Promoted

marketing program to customers.

Selected Accomplishments:

. Designed eight targeted marketing tools including a redesigned

website, product CD and introductory video. New marketing program

established brand identity of company and resulted in reputation as

industry's Best in Class.

. Developing high-impact customized sales presentations including

positioning statements, program design and research of targeted

customer.

. Conducted qualitative market research to develop consumer insights and

applied to new marketing program and collateral material.

. Translated management goals into the company's first formal marketing

plan.

. Wrote and issued press releases for local and trade media to broadcast

company milestones.

Additional Marketing Experience

Valassis Communications, Inc., Livonia, MI 2008 - Present

Sales Executive

Craft direct marketing strategies including print and interactive solutions

for portfolio of clients of global marketing services company. Identify

client's target markets and develop targeted insights through client

database analysis and the application of consumer behavioral data.

Selected accomplishments:

. Design, manage and execute customized marketing strategy for client

base of over 40 national and local clients including Harrison College,

Papa John's, and KeyBank. Strategies include creative direction,

offer advisement, vehicle selection, response measurement and

alignment with client's overall media plan.

. Develop strong consultative relationships with clients via mastery of

target market research, category knowledge, competitive environment

and client objectives.

. Increase efficiency and ROI of clients' marketing budgets via data

analysis, targeting and advertising vehicle selection.

Education & Credentials

Bachelor of Science; Major: Marketing & Business Administration 2001

Indiana University, South Bend, IN

Additional

Board of Directors, Elkhart County 4-H Fair 2003-Present

Assistant Director for In-Grounds Entertainment for 3rd largest event in

Indiana

American Marketing Association 2009-Present

Member of Indianapolis Chapter

American Red Cross 2009-Present

Member of Disaster Action Team for Central Indiana Chapter

Contact this candidate