Management Project

MARLENE LAMASTRA

* ******* *****

Howell, NJ ****1

732-***-**** *****@*********.***

SUMMARY

Marketing and Communications Professional with a successful track record

for implementing strategic communication plans and developing marketing

materials to sell value added products in a Fortune 500 Institution.

Expertise in the areas of formulating communication plans, marketing

campaigns and collateral, consulting, brand management, merger/acquisition

communication tools, market research and data analysis, and event planning.

Skills include a strong visual sense with attention to detail, excellent

writing and training skills, project management by way of identifying tasks

to facilitate on-time cost-effective project completion, and the ability to

translate marketing ideas and design concepts across all organization

levels. Work well independently and as a team member.

PROFESSIONAL EXPERIENCE

Alpha Consulting 07/08 -

Present

Consultant, Bristol-Myers Squibb, Co., Princeton, NJ

Provide communications leadership for significant projects within

Information Management Group

. Plan learning sessions and workshops to ensure employee engagement.

. Develop and monitor strategic communication plans for consistency with

overall project plan.

. Prepare valuable presentations for various work streams to deliver key

messages.

. Participate in Communication/Change Management Sessions to ensure

employee satisfaction.

. Collaborate with Senior Management to implement effective

communication channels.

Communication Lead for the restructuring of Financial Shared Services Group

(July 08 to Sept 09)

. Designed and executed comprehensive communication plans.

. Managed client review and approval process of communications, project

schedules, and estimates/budgets.

. Author content of required communications and marketing materials.

. Lead and participated in market research sessions and develop

appropriate recommendations based on research results.

. Worked closely with Training Team to ensure coordination with overall

business objectives.

U.S. BANK (Formerly Wachovia Corporation), Philadelphia, PA 1993 - 12/07

Marketing Generalist, Institutional Trust and Custody Division (2006 -

2007)

Coordinated and designed communication plan for transition of Institutional

Trust and Custody Clients from Wachovia to U.S. Bank.

. Created a Transition Kit to be distributed to clients which contained

important information used to guide individuals through a successful

conversion.

. Led a group of approximately 50 employees through successful site

relocation by conducting weekly meetings with many sub-teams and real

estate consultants.

. Enhanced internal communication and knowledge of business through a

monthly Newsletter.

. Directed the design and development of client communication pieces

including: brochures, fact sheets, monthly newsletters, statement

inserts and direct mail campaigns, utilized by the sales team to target

new business. This often involved coordinating projects with resources

from various divisions within the Bank.

. Managed numerous vendor relationships to accomplish several marketing

objectives such as re-branding content and layout of Trust and Custody

Marketing Materials, which were completed on time and within budget.

. Planned and coordinated staff meetings and employee welcome lunches

consisting of organizing facilities/activities, contract negotiations,

food and beverage management in many regions.

MARLENE LAMASTRA

Page Two

732-***-**** *****@*********.***

Marketing Manager, Institutional Trust and Custody Division (2000 - 2006)

Participated in the development of a comprehensive communication plan which

supported strategic direction and product planning.

. Composed topics and layouts for internal newsletters with the aim of

keeping group informed. This included a client testimonial sheet used

as a sales tool in gaining new clients.

. Launched client satisfaction survey, conducted by both direct mail and

via the Internet. Handled the process and communication with business

line, clients and technology. A successfully high response rate allowed

calculations to reveal client trends and ability to disseminate report

highlights and recommendations to senior management.

. Defined and facilitated campaign mailings, advertisements, and press

releases promoting business line which resulted in new business.

. Established database and performed analysis of client based statistics

which: (i) presented demographic/industry breakdowns throughout

business line; (ii) acted as a benchmark for client longevity; and

(iii) provided RFP team with relationship information when addressing

client questions in order to obtain new business.

. Worked with SouthTrust conversion teams to develop communications to

clients and participated in SouthTrust Product Mapping objectives.

. Arranged Client Advisory Board Meetings with agendas and client

information.

Marketing Associate, Pension and Employee Benefits/

Institutional Custody Division

(1997 - 2000)

. Leader on Fee Committee handling agendas, minutes and follow up for all

meetings.

. Prepared key management reports, such as weekly objectives, project

plans, monthly overview, quality indicators, lost business and other

business line metrics on a monthly and quarterly basis, which allowed

for monitoring business growth/declines and client satisfaction.

. Communicated frequently with business line management to cull data from

them, act as a liaison to sales and RFP team to communicate product and

marketing information and obtain new business.

. Organized portions of the three-day training on Institutional Trust

Overview given by Cannon.

Project Assistant, Pension and Employee Benefits Division (1993 - 1997)

. Interacted with Human Resources team to produce and analyze various

employee-tracking reports.

. Ensured management complied with timely employee reviews, merit

increase standards and ratings as outlined in the budget.

. Prepared analysis of customer quality trends using computer graphs and

charts.

. Created trend analysis reports to monitor all Trust Division overdrafts

and follow up tracking.

. Gathered monthly department objectives and created consolidated

timeline for each project.

. Prepared PowerPoint presentations for corporate, institutional and

personal trust management.

CAREER CENTRAL SCHOOL, South Plainfield, NJ 2001 - 2005

NEW HORIZONS LEARNING CENTER, Princeton, NJ 1998 - 2000

Evening Instructor

. Designed class outlines and coursework.

. Taught various levels of Microsoft Applications.

EDUCATION

BS, Business Administration, Caldwell College, Caldwell, NJ

AA, Office System Technology, Middlesex County College, Edison, NJ

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