Sales Marketing
Resume:
Paul Allen Wasowski
***** ******** **** ***** ( Granger, Indiana 46530
********@*****.***
Core Strengths
w Multi-Media and Publicity Campaigns
-Internal & external communications, promotion, radio,
in ternet, television, print, billboards, mobile; image campaigns
Marketing& Public Relations
-Internal and external sales opportunities, corporate image
presentations, local market awareness, event sponsorship,
community partnership development
Corporate Communications
-Internal and external newsletters, corporate mission and goals;
corporate strategy
Event and Special Events
-National, Corporate, and Community; partnerships and image
Business Development
-Sales strategies and product development; revenue
generating solutions; budgeting and reports
Brand Management and Strategies
-Corporate image, position statements, goal oriented
targeted research, image development
Copywriting
-Television and radio scripts, newspaper, internet & print
Strong Oral and Written Communication
-Newsletters, press releases and corporate communication
Electronic & Digital Communications
-Video, internet and radio productions and promotions
Professional Experience
WSJV-TV/Fox 28, Elkhart, Indiana, October 2006 - Present
Creative Services Manager
w Event and Special Events Development & Coordination
w Develop and implement radio, television, print, billboard, marketing
and multi-media campaigns
w Project monitoring and budgeting
w Sales and community partnership development
w Oversee and direct all promotional and marketing campaigns
w Develop station internal and external marketing and communications
plan, including targeted and strategic audience development
w Develop branding, sub brands and positioning statements
w Produce, write, direct, videotape and edit all station promotion and
advertising campaigns
w Monitor and contribute to station web site
w Prepare, analyze and monitor project budgets
w Manage public relations and station imaging; including press and news
releases
w Develop station communication plan with other management to identify
key media and marketing opportunities
w Manage staff of 5
Golden Dome Productions/WNDU-TV, South Bend, Indiana, March 1991 - May 2006
Producer/Director
w Event and Special Events Development & Coordination
w Developed video programs and commercials
w Prepared, analyzed and monitored project budgets
w Managed internal and external marketing and communication campaign
w Oversaw location production including producing and directing
w Responsible for script writing, shooting and editing of video and
multi-media campaigns
w Project monitoring and budgeting
w Managed staff of 4
Producers International Corporation, Indianapolis, Indiana, April 1988 -
March 1991
Producer/Director
w Developed internal and external marketing and communication campaigns
as well as company promotional campaigns using video, various media,
radio and print,
w Provided leadership and management of staff of 5 creative department
employees
w Developed and oversaw budgets for several departments
w Created, implemented and managed marketing and communication plans for
inter-departmental and corporate communications
w Manage public relations and station imaging; including press and news
releases
w Managed staff of 4
Community Involvement and Leadership
Member Board of Directors, Make a Difference Michiana, September 2009 -
Present
Member Board of Directors, Granger Rocket Football League, April 2000 -
April 2006
Cub Scout Pack Leader (Pack 562, Granger, IN), November 1999 - May 2002
Education
Associate of Applied Science, Ivy Tech State College, South Bend, Indiana
Concentration: Audio-Visual Communications
w Graduated with honors and a 3.515 GPA
w Received recognition on the Dean's List 4 times with a 3.5 GPA or
better
Technical Skills
Proficient in Microsoft Office
Proficient in Adobe CS3 Suite which includes Adobe Illustrator, Photoshop,
Sound Design, Premiere and After Effects
Avid Master Video Editor Certification
Contact this candidate