Sales Manager

Robert S. Gavela

***** ****** ***** ? Chino Hills, California 91709

Cell 909-***-**** ? Home 909-***-****

**********@*******.***

PROFILE

Tenacious, success-driven and confident Sales Manager / Business

Developer with the proven ability to increase revenue, and market

share by aggressively researching and pursuing business to business

opportunities, demonstrating effective "closing" and problem solving

skills, and developing collaborative partnerships with customers and

selling products through distribution channels, an accomplished mentor

and technical advisor, proficient at leading and motivating a sales

team to achieve personal and corporate goals.

EXPERIENCE & ACHIEVEMENTS

Park West Landscape Maintenance Inc. - El Monte, CA 2009 -

Present

Business Development -Los Angeles County, Researching, identifying and

delivering profitable business opportunities with new and existing

clients through customer relationships, cold calling, client

presentations, referral generation, cross selling and networking.

( Developed close customer relationships and understanding the

client needs.

( Evaluating all revenue generating opportunities within a

customer or prospect

( Developing and designing proposals based on market findings.

( Meeting regularly with prospects to continue to build and

enhance potential business

( Understand the value and opportunities throughout the business

sales cycle.

( Increased market share by achieving sales and revenue production

goal set by PWC.

( Serving as mentor for less tenured or experienced sales

representatives

( Developing and executing sales and business development plans.

HANES INDUSTRIES & CONVERTING - Cerritos, CA 2002 - 2009

Western Regional Sales Manager (High Performance Industrial Textiles)

Opened new 13-state Western territory with responsibility for

introducing highly engineered industrial textiles direct to OEM's and

through distribution networks that addressed needs of various

platforms - liquid/air filtration, HVAC, pultrusion, metal

fabrication, rubber processing, safety fabrics, geo-components,

landscaping, agriculture, automotive seating, building products, and

industrial packaging. Support product and technical training efforts

of eight sales representatives.

( Recruited by Executive VP to participate in a new market and

product development group

( Successfully introduced a high performance textile to the

roofing industry, realizing $250K in sales within five months and

a market potential of $1.5MM

( Within nine months, closed company's largest PKG account that

annual sales of $1MM

( Created "Metal RustGuard," for the metal's market with annual

sales of $1.3MM

( Surpassed last years corporate sales budget despite a declining

market by 10%

( Implemented a polyester filter for drinking water that resulted

in $400K in sales in nine months

( Created private label program for a key Landscape distributor

resulting in $475K in ten months

< Increased HGC revenue by 35% through construction distribution

reps in the Western region

< Developed business with local government and state level sales

directly and indirectly

< Enhanced team's sales skills through effective training,

mentoring and coaching.

< Sold erosion control and stormwater BMP's to Civil Engineers and

General Contractors

Robert S. Gavela Page 2

PROFESSIONAL EXPERIENCE - Continued

FLEETWOOD-SIGNODE PACKAGING - Addison, IL 1999 - 2002

Territory Manager Metals Specialist (Surface Critical Packaging

Products, Equipment Sales)

Represented numerous manufacturers of technical packaging products for

the metals industry in 13 western states

( Expanded territory sales from $400K to $1.6MM in less than 12

months

< Attained 168% of annual sales budget by third quarter of 2002

( Rated #1 in National Sales Scoreboard ITW/Fleetwood Division in

2002

( Closed $1MM capital project with a key account in WA

( Co-developed a VCI strip laminate for a high profile account in

CA worth $700K in annual sales

RIO HONDO COMMUNITY COLLEGE - Whittier, CA 1998 - 2002

Instructor of Technology/ Welding Instructor (Part-time)

( Taught core subjects required State of California Welder

Certification

( Created weekly online job posting for students and a resume

building program

( Taught in Spanish to non English speaking students

( Interfaced with other departments to help promote new enrollment

CALIFORNIA STEEL INDUSTRIES - Fontana, CA 1996 - 1999

Sales Representative (Sold Flat Rolled Steel, HR, CR, P&O and

Galvanized)

( Within 10 months, closed a $1.2 MM annual account based in Latin

America

( Performed all sales functions for 38 clients valued in excess of

$90MM

( Managed territories in California, Washington, Oregon,

Colorado, and Utah

EDUCATION

California State University, Fullerton

1995

Bachelor of Arts, Communication

SKILLS & CERTIFICATION

Computer

( Hardware - IBM Mainframe, PC, Macintosh, and SAP Systems

( Software - MS Office, MS Word, Excel, Sales Logix, PowerPoint,

and Outlook

( Internet research - Global Spec, Reference USA

Bilingual - English and Spanish

Fundamentals of Performance Fabrics / Woven and Non-Woven

Certification 2005

North Carolina State University - Raleigh, NC

PROFESSIONAL AFFILIATIONS / TRADE SHOWS

Member, Institute of Packaging Professionals

Member, International Erosion Control Association, BOMA, CAI

Member, American Welding Society

Exhibitor, World of Concrete, International Building Products,

FarWest, Landscape Show

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