Development Management

MICHAEL FRIEDIN

*** ****** **** ? Upper Montclair, NJ 07043

Main: 862-***-**** ? Alternate: 973-***-**** ? ********@*****.***

SENIOR EXECUTIVE

MANAGING DIRECTOR / EXECUTIVE VICE PRESIDENT/ PRESIDENT

FOCUS

DIGITAL MEDIA / MARKETING / ADVERTISING / OPERATIONS / BUSINESS DEVELOPMENT

Astute and entrepreneurial agency general management with strategic

planning and tactical execution experience. Impacting on P&L synergies

through top line augmentation and bottom line finesse. Led businesses from

start-up to revenues of $25MM, and managing brand portfolios to $250MM+.

Proven cross-function and cross-industry marketing and technology

management skills. Adept at rapid assessment, streamlined development,

innovative problem solving and focused team leadership. Long track record

of success in client satisfaction.

?Experience in Healthcare, Media/Publishing, High Technology,

Financial Services, FMCG?

Areas of Expertise

Strategy, Vision & Mission Planning

Sales & Marketing Leadership

Profitability & Cost Analysis

Programs, Services & Products

Billing, Collections & Cash Management

Contract Negotiations & Strategic Alliances

Finance, Budgeting & Cost Management

Brand and Communications Strategy

Policy & Procedure Development

Corporate & Division Management

Human Resources Management

Team Building & Performance Improvement

Professional Experience

ABOUTFACE DIGITAL/SAMEPOINT New York, NY

Dec. 2009-Present

CONSULTANT

AboutFace Digital is a social media agency that provides strategic

planning, marketing and technology products and services. Samepoint is a

social media monitoring platform that allows businesses to listen and

engage for effective brand and customer relationship management through

real time analysis and reporting across all social media.

Sought to aid in business planning and practice development, penetration of

new markets, positioning and new business development. Lead charge on

organizational structure, funding/acquisition, networks, process flow and

advisory board.

TAFT AND PARTNERS/PHARMAPPROVE Princeton, NJ April

2009-Sept. 2009

CONSULTANT

Taft is a consultancy of media professionals serving healthcare, education

and not-for profit businesses. PharmApprove, a division of Taft, helps

pharmaceutical, biologic and biotech businesses with presentation planning

and delivery for FDA Advisory Committee hearings.

Charged with business planning and strategy. Emphasis on business

development; reorganization of both the media and healthcare practice

areas; highly differentiated positioning; messaging frameworks; staff

recruitment and development.

MICHAEL FRIEDIN ? Page 2 ? ********@*****.***

TAFT AND PARTNERS (continued) Princeton, NJ April

2009-Sept. 2009

Develop service line and critical strategies for media and health practice

that provide competitive advantage and go to market strength. Oversee

pipeline development with both existing and new clients:

. Healthcare: Developed firm position in preparation for FDA Advisory

Committee hearings

o Opportunistic in important, necessary, underdeveloped market

o Establish partnerships and synergistic collaborations with other

health communications businesses

o Designed communications "continuum" model that enables increased

revenue generation off primary offering

o Spearheaded build out of categorical expertise across

therapeutic class

o Identified, cultivated and brought to threshold potential

acquirer of PharmApprove

. Media: Built a model around digital consultancy, digital strategists

and proprietary tools that focus on bridging corporate/brand Marketing

and Information Technology

o Sourced partnership with 3rd party software vendor for platform

o Conceived and set strategy around one stop, multi-channel

product with ease of integration

NSCI GROUP, INC. Washington Crossing, PA

Oct. 2009-Present

CONSULTANT

NSCI Group is a global strategic healthcare company offering a complete

range of novel clinical, marketing, promotional and CME solutions.

Lead effort for Eli Lilly/ImClone Oncology. Focus on corporate rebrand,

portfolio and brand architecture, strategic communications and use of

digital media to create better outreach to KOL's, CRO's, clinical and

healthcare service providers.

DECISION COUNSEL Berkeley, CA

July 2006-Oct. 2008

Decision Counsel is a full-service strategic branding and interactive firm.

Founded in 2001, Decision Counsel is a privately held firm with clients

throughout the United States.

EXECUTIVE VICE PRESIDENT, GENERAL MANAGER

Sought to build from scratch east coast start up. Direct and oversee as

General Manager entire business with focus on strategy, creative, media and

technology. Partner and member of agency leadership team; recognized

nationally with total ownership of Boston and New York offices. Manage five

(5) direct reports (Vice Presidents and Directors) and support staff:

Operational Leadership

. Full accountability for P&L. Troubleshoot internal and external

issues.

. Initiated rigorous project management analysis that reversed trend in

unprofitable project to average 43% gross margin.

. Responsible for key investments in ever-evolving service offering

across traditional and emerging media.

. Forecast and monitor the financial growth and success of the agency.

This includes the preparation of short-term and long-range

departmental plans and budgets based on the corporate goals, growth

objectives and strategy.

. Collaborate with corporate leaders and general counsel to navigate

relevant legal issues.

Client and Business Development

. Responsible for client planning including format, reporting and

progress.

. Spearheaded new business pitches. Identified, created and sold new

business opportunities with existing clients.

. Responsible for proposals and client negotiations. Utilized experience

and network to generate revenue and continuous pipeline development.

. Serve as executive sponsor and nurture key foundation and high

potential client relationships; ensure that all key accounts have a

solid account plan in place to grow these accounts.

. Responsible for development of sales strategy, including targeting

East Coast key clients; led key new business development initiatives

and key role in selling work concepts.

MICHAEL FRIEDIN ? Page 3 ? ********@*****.***

.

DECISION COUNSEL (Continued) Berkeley, CA

July 2006-Oct. 2008

. Build lasting client relationships and evolve key client relationships

to more senior levels.

. Ensure that account teams are leading and bringing new ideas to the

client.

. Ensure high client satisfaction.

Work and Capabilities Development

. High-level consultant on competitive positioning and brand

communications.

. Initiated go to market strategies, marketing plan development,

competitive analysis and direction roadmaps.

. Crafted sustainable and defensible strategic positions for brands such

as Computerworld, Palm, SpineWave, Popular Science, Terumo Medical,

Align Communications, Spencer Trask, Visage Imaging and others.

. Accountable for leading and inspiring the office to deliver category

defining work that elevates our position in the client's and in the

industry's eyes.

. Monitor and evaluate the overall agency structure to ensure we are

positioned to meet deliverables for existing clients, accommodate new

business opportunities and adjust to changing industry needs/trends.

. Guide and direct teams in the development, production, and execution

of the agency's capabilities and services to ensure all services align

with the agency's vision, core competencies and financial goals.

Collaboration and Team Leadership

. Aggressively attract, market and recruit top talent

. Identified and developed strategic partnerships and alliances.

. Find synergies across Strategy group to strengthen our position with

clients and in the broader market.

. Orchestrate cross-functional teams to drive collaboration and achieve

strong client results.

. Champion positive change and a creative, collaborative work

environment.

. Ensure open and fluid communication and build community across Client

Engagement, Business Development and Strategy.

. Build and train the next generation of leaders in the agency.

. Outline the structure and staffing models for each department, and

identifying and fostering existing staff talent to ensure these

employees are leveraged effectively.

. Mentoring and coaching Discipline Leads and Client Partners on an

ongoing basis to identify personal career objectives, and provide them

with appropriate development opportunities based on their individual

needs, balanced with the business needs of the agency.

. Empower Directors & VP's to make effective decisions to ensure smooth

operations on their account teams.

. Mentor team and champion continuous improvement throughout the

organization.

FRIEDIN Montclair, NJ

1988-2004

A privately held, multi-disciplinary marketing and promotion company,

Friedin worked with clients throughout the United States, Latin America and

Europe.

CEO / PRESIDENT

Founded and built a robust diversified services business. Increased market

penetration and diversification that grew company 18% annually to multi-

million dollar revenues. Led entire organization, owned high-level strategy

and planning. Spearheaded diversification; introduced complementary service

lines around design and technology that produced significant return.

Managed five (5) direct reports and oversaw staff of 23:

Corporate/Operational

. Oversaw reorganization and restructuring from promotional product

focus to integrated services model

. Initiated all planning on and execution of multi-faceted business

development campaigns designed to improve gross revenue

. Created new revenue streams by integrating more service lines into

business, including breakthrough digital solutions in medical

education.

. Organized core business disciplines to significantly increase the

company's footprint and competitive advantage, resulting in increased

revenue

. Significantly reduced operational expenses by initiating an

outsourcing model

. Established operational excellence through rigorous project management

discipline

MICHAEL FRIEDIN ? Page 4 ? ********@*****.***

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FRIEDIN (continued) Montclair, NJ

1988-2004

. Organized practice areas into expertise driven specialties in Life

Sciences, Financial Services, High Technology and Media

. Recruited and integrated top-performing teams in strategy, creative

and technology as well as partnerships with unique outsourced talent

and skill sets

Client and Business Development

. Crafted and negotiated proposals that landed anchor tenants, and

managed high-level relationships to ensure continued evolution with

clients such as Altria (Philip Morris), Citigroup, Pfizer, Cytec, IDG

and Pearson.

. Mentored and trained leaders in Client Services and Project

Management.

Marketing & Branding Leadership

. Directed execution across entire brand ecosystems, including brand

launches, repositioning, platform development, and end-end project

lifecycle deliverables.

. Led successful Healthcare launches and repositions including Xcytrin ,

Simplex P , Solar , MoniTorr

. Highly successful strategies and award winning campaigns for Marlboro,

Computerworld, Prodigy, Change Dynamics, Benchmark Hospitality and 12

Miles West.

GREY GROUP - GLOBAL ADVERTISING NETWORK New York, NY

1985-1988

Managed brands from $15M to $250M in annual expenditures. Increased market

penetration, diversification and targeted audience expansion.

ASSOCIATE GROUP HEAD

Provided direction on development of strong, innovative campaigns;

implemented cost, schedule and build time control systems, performed market

research and feasibility analysis and conducted management and training;

successes include:

. Implemented competitive audits for product driven accounts on audio,

video, microwave and mobile phone - Panasonic

. Providing definition and brand demographics for entire line of

business - Quaker State

. Crafted performance tire programs targeted to enthusiast car market -

BF Goodrich

. Increased understanding and demographic positioning with manufacturer-

non-durable goods, breakfasts products - Swift-Eckrich

. Oversaw and managed media and sponsorship for accounts with products

such as gloves/dishwashing - Playtex.

Education

Bachelor of Arts in Communications, University of Hartford - West Hartford,

CT

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