Manager Vice President

Douglas Stephan Hurst

***** ***** ***** **** ***: 865-***-****

Knoxville, TN 37922 Email: *******.*****@*****.***

PROFILE

Strategic marketing and business development executive with over 20 years

of experience creating and implementing innovative solutions to drive

growth for leading consumer product and service companies. Adept at

leveraging relationships with strategic partners to increase revenue,

market share, and brand awareness. Broad-based expertise includes strategic

planning, budgeting, P&L, market research, business development,

negotiations, promotions, public relations, content development,

programming and distribution, strategic marketing, and new media. Adept

communicator dedicated to developing and motivating teams that consistently

exceed expectations.

EXPERIENCE

Scripps Networks Interactive, Knoxville, TN 1994 - 2008

Leading developer of lifestyle content for television, the Internet,

satellite radio, books and magazines, and emerging media, and owner of the

brands Home & Garden Television, Food Network, DIY, Fine Living, Great

American Country, Recipezarr.com, Shopzilla.com and Frontdoor.com

Senior Vice President/General Manager, Licensing, Publishing & Non-Linear

Distribution, Scripps Networks Interactive (2007 - 2008)

Responsible for supervising marketing, operations, P&L, business

development, testing, change management, technological improvements, and

product and brand development for traditional brick and mortar and

broadband and On Demand offerings

. Developed innovative business models to position the business for long-

term profitability and drive brand awareness and revenues across multiple

platforms

. Negotiated a distribution deal with Sony Home Entertainment to deploy an

interactive DVD line at 2,500 retail locations that enhanced Scripps'

market presence and tapped a new revenue stream

. Analyzed potential partners and negotiated syndication agreements with 20

global leaders, including Amazon, YouTube, Verizon, iTunes, Adobe, Tidal

TV, AOL, Comcast, Tastebook, and MiBook

. Designed brand syndication strategies to strengthen market position

through broadened consumer awareness and sampling while driving new

revenue streams

. Assisted in creating product offerings based on consumer behavior

research, focus groups, usage data analysis, and brand positioning

objectives to improve customer experience

. Mentored staff and developed personnel across all functional areas based

on integrity, communication and performance

Senior Vice President, Scripps Networks Affiliate Marketing & On Demand

(2004 - 2007)

Responsible for creating and implementing consumer and trade marketing

strategies for six networks and affiliates, supervising creative, research,

budgeting, media placement, public relations, and industry events,

maintaining client relationships, and managing strategy, programming,

marketing, research, and operations for the On Demand group

. Rebranded a newly acquired network, Great American Country, to position

it as a leader in the music television space

. Achieved 2000% ROI and obtained $25 million in media exposure by creating

and marketing the pioneering Real Rewards promotional program with

distribution partners

. Created best-in-class production and operational procedures to develop

and distribute over 600 new On Demand titles per month

. Penetrated a new revenue stream by negotiating an agreement and

implementing the company's first download-to-own venture with Amazon's

Unbox

. Developed innovative new advertising models to target incremental revenue

streams for On Demand

. Controlled costs through insightful negotiation with vendors

Vice President, Affiliate & On Demand Marketing (2001 - 2004)

Responsible for directing creative and research functions, cultivating

client alliances, and overseeing strategic marketing programs for five

networks and affiliates

. Devised a new corporate branding initiative to position Scripps as the

leader in lifestyle media

. Spearheaded the deployment of On Demand capabilities to over 24 million

homes and trials of subscription video-on-demand and food(Free on demand)-

on-demand services

. Conceptualized and executed the Philly On Demand local program, one of

the world's(Is it better to say countries vs worlds?) first(localized)

programming trials in video-on-demand

. Pioneered industry-leading On Demand strategies and operational systems

to revolutionize the way viewers watch television

. Formulated (I didn't create the consortium, but I was one of the founding

members)an industry On Demand consortium to establish best practices and

standards

Vice President, Affiliate Marketing, Scripps Networks (1999 - 2001)

Responsible for supervising client and media relations, devising strategic

marketing programs, leading creative initiatives, organizing promotions,

and establishing an affiliate sales B2B website

. Created and deployed brand strategy, collateral, and placement for the

launch and distribution of the Do It Yourself and Fine Living networks

. Designed and implemented industry-leading affiliate promotions to drive

advertising revenues and consumer awareness, including HGTV's Dream Home

Giveaway, Emeril Kicks Up Your School Cafeteria, Disaster Relief, and

Cobra Kit Car Giveaway

Vice President, Marketing & Promotions, Home & Garden Television (1997 -

1999)

Senior Director, Western Region, Los Angeles (1996 - 1997)

Director, Midwest Region, Detroit (1994 - 1996)

Regional Manager, Midwest Region, Detroit (1994)

Prior experience includes roles as Territory Manager for American Movie

Classics and Sales Manager for Stouffer Hotels and Resorts.

EDUCATION

Bachelor of Science, Business, 1988

Purdue University, West Lafayette, IN

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