Sales Marketing

MARKETING MANAGER

Accomplished professional with 20 years diverse experience in operational

and personnel management, strategic positioning, marketing and executing

sales plans that facilitate long-term business relationships. Results-

oriented, decisive leader with proven success in strategic thinking,

problem solving and building team productivity and loyalty. Experienced in

multiple media formats including audio, video, graphic and print. Leverages

persuasive communication and relationship management talents to achieve

organizational objectives internally and externally.

QUALIFICATIONS

Operations Management

Change Management

Marketing Trends

Strategic Business Planning

Needs Analysis & Identification

Team Building and Leadership

Contract Negotiations

Dispute Management

Public Relations

Campaign Development

Media Relations

B2B Relations

Strategic Messaging

Professional Speaker

High-Impact Presentations

Event Management

Web Development/Management

Marketing Collateral Creation

Promotion and Image Design

Computer Literate Win7 & OSX

Microsoft Office 2007

Photoshop CS3

Illustrator CS3

InDesign CS3

EXPERIENCE

HOLDEN LANDMARK CORPORATION - Holden, MA

Advertising Account Executive (4/07 to Present)

Promoted internally to manage list of 35 accounts ensuring continuous

client satisfaction and develop new business. Identify client needs,

develop proposals and create effective print campaigns. Discover and

cultivate new client accounts. Graphic Design, Layout and Ad Proofing.

. Averaged 102% of weekly goals during first six months

. Exceeded annual sales goal 2007

Classified Sales Manager (5/06 to 3/07)

Facilitated transition from MAC-based order processing system in web-based

system. Initiate sales in key categories while processing incoming orders.

Build relationships with business owners to promote long-term classified

advertising. Analyze client needs and provide guidance for effective

advertising.

EDGERTON ENTERPRISES, INC. - Worcester, MA

President (11/03 to Present)

Full responsibility for company operations including company vision, long-

term strategic planning, product management and development. Direct

development of all marketing and distribution of brand and develop

additional brands. Redefine organizational structure and develop core

principles. Implement strategic and tactical marketing plans. Plan, manage

and implement trade show exhibits.

Director of Internet Sales / Webmaster (12/99 to Present)

Research and develop company's on-line marketing plan; Perform market

analysis and establish web space accounts; Design and maintain company's e-

commerce web site; Create and maintain banner advertisements.

. Increased annual sales 60% in 2005

. Increased peak season sales from 2003-2004 to 2004-2005 by 52%

. Increased wholesale customer base 88% from fourth quarter 2003 through

fourth quarter 2004

STERLING COMMUNITY THEATRE - Sterling, MA

Marketing Coordinator / Graphic Designer / Webmaster (Contract - 2005-2009)

Create design theme and graphics for marketing materials including posters,

print ads, tickets, t-shirts and web site; Ensure brand consistency; Layout

and design for show program; Re-design and maintain web site.

CHARTER COMMUNICATIONS - Worcester, MA

Broadband Sales Specialist (11/05 to 5/06)

Inside sales; Market and position broadband consumer products to potential

and existing customers.

CITADEL COMMUNICATIONS, WXLO - Worcester, MA

Program Director (11/02 to 5/03)

Responsible for overall station image; Develop and execute tactical

marketing plans; Design and utilize music research; Build client and

industry relationships; Team building, coaching and evaluation; Negotiate

and review employee contracts; Plan and oversee station concerts and

events; Write promotional and LIVE copy.

. Increased ratings 5.9 to 6.9, Persons 12+ (Arbitron Spring 2003

Worcester Metro).

. Developed consistent on-air presentation through targeted music,

imaging and on-air strategy.

NUTMEG BROADCASTING, WILI - Willimantic, CT

Program Director (1/94 to 11/02)

Responsible for overall station image; Develop tactical and strategic

marketing plans; Team building; Select and implement music programming;

Write promotional and LIVE copy; Produce imaging elements; Coordinate

remote broadcast operations.

Production Director (4/91 to 11/02)

Write and Produce Creative advertising; Develop effective ad campaigns for

Sales Department; Coordinate recording schedules; Ensure commercial

continuity; Day-to-day operations; Implement new hardware and software

technologies; Coach clients and new talent for commercial production.

Assistant Program Director (1/88 to 12/93)

Afternoon Drive Host and Morning/PD fill-in; Develop and implement

promotional campaigns; Write and produce commercial and imaging elements;

Conduct remote broadcasts; Maintain automation systems.

. Established WILI-FM as the Most Listened to Station (Arbitron 2000

Windham County)

. Increased market visibility through sales-driven promotions, 1-to-1

marketing and station web site.

FREELANCE WORK

VOICE-OVER TALENT (4/89 to Present) Comcast; Citadel Communications;

Mountaintop Broadcasting; Charter Communications.

VIDEOGRAPHER (6/85 to 3/86) University of Dayton - Intramural Sports

Department; Theatre Department.

EDUCATION

UNIVERSITY OF DAYTON - Dayton, OH

Bachelor of Arts - Communications, 1985

BOSTON UNIVERSITY - Boston, MA

Certificate - Entrepreneurship, 2007

Fundamental Strategies; Leadership and Organization; Marketing and

Sales; Start-up Financing

Additional Training

Sales and Marketing - Irwin Pollack

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