MARIE C. SIKORYAK
** ******* ******, ****** ******, NY 10312 **********@*****.***
Cellular: 917-***-****
OBJECTIVE
To obtain a challenging and responsible marketing position, where my
ability, expertise and vast experience can be effectively and profitably
utilized.
EXPERIENCE
Bond No. 9 Fragrances New York, NY 2006-present
Digital Brand/ E-Commerce Marketing Manager 2008-present
- Manage the creation, marketing and execution of digital
communications to support all direct to consumer channels:
Ecommerce and Retail
- Consecutively increased e-commerce monthly sales 50% per month in
2009 fiscal year; resulted in 50% increase from 2008 - 2009.
- Directed the integration and completion of new bondno9.com website
( from flash to html)
- Maintain all web content and update Bond No. 9's global presence
throughout the Internet
- Manage email marketing campaign and execution of to online press
and consumers
- Manage marketing programs with regard to emails, sampling and
special merchandising initiatives
- Maintain and ensure that online marketing strategies are prompting
a direct response in sales, driving consumer traffic to
bondno9.com.
- Manage online updates on all product launches in new product
worksheet, including changes to, launch dates, product information,
shade and product names as well suggested retail price
- Search Engine Optimization & Search Engine Marketing; Manage Google
AdWords campaign and analysis through Google Analytics.
- Respond to the needs of the site/web designer, programmer and
customer service representatives promptly and effectively
- Correct issues on the site via database, web designer and web
technician
- Manage Online marketing offerings as it relates to samples at
checkout, unique promotion box offers or outside partner sampling
programs
- Track and analyze competitive beauty e-tailer landscape and
websites
- Introduced and currently manage Bond No. 9 brand on major Social
Media Networks (Twitter, Facebook, etc)
E-Commerce Marketing Assistant 2006-2008
- Setup and managed Bond No.9's Google Ad Words campaign. Targeted
traffic to the brand and successfully lowered CPC and increased
impressions through campaign efficiency.
- Supported E-Commerce Manager in fulfillment of customer e-commerce
purchases and addressed customer service related inquiries.
- Monitored unauthorized sellers of Bond No.9 products in order to
protect the brand name.
Product Development Coordinator 2006
- Coordinate and maintain the day-to-day procedures of development on
current and new product lines; manage multiple projects
concurrently.
- Develop and maintain relationships with product vendors
- Negotiate purchase orders with vendors in order to cut cost for
Bond No.9
- Manage purchase order requests and revisions.
- Serve as liaison between new vendors and Bond No. 9
- Daily correspondence with third party vendors
Greater New York Councils, Boy Scouts of America New York, NY 2003-
2005
Financial Researcher
Citigroup Inc. New York, NY 2003
Municipal Securities Division Intern
American International Group. New York, NY 2002
Human Resources Intern
EDUCATION
Baruch College, City University of New York
Bachelor of Arts in Corporate Communications
2004-2008