Customer Service Manager

Carrie Beach

517-***-**** *****.******@*****.***

**** ******* ******, ***** *****, OH 44116

Objective: Full-time Marketing Specialist opportunity

Experience:

Independent Contractor (02/09 - present) - Rocky River, Ohio

Marketing Specialist

. Plan and prepare advertising campaigns, developing creative

strategies.

. Research and analyze markets for various clients to develop

appropriate advertising initiatives.

. Art direct new creative, including new branding strategies.

Mullen (02/08 - 01/09) - Wenham, Massachusetts

Direct Studio, Artist

Responsible for graphic design and production of marketing

communications at busy advertising agency.

. Collaborated with art directors, copy editors and account service

teams to develop and design print advertisements and web pages for

clients.

. Improved processes to increase efficiency and improve Studio

performance.

. Built prototypes, mockups and samples for client presentation, in

Studio.

. Worked with internal teams and external vendors to prepare and release

files for execution.

Imagitas, A Pitney Bowes Company (01/06 - 12/07) - Waltham, Massachusetts

Strategic Account Manager (07/06 - 12/07)

Successfully managed $20MM in critical accounts (including Kmart, Bank

of America, Skype) working cross functionally with internal teams to

produce change-of-address communications. Coordinated business

development.

. Managed client advertising campaigns in USPS change-of-address

products, including PPC programs in the Mover's Guide Online and

circulation of Welcome Kit. Managed client budgets, tracked and

reported program results, managed billing and reconciliation of actual

units/impressions against contracted terms.

. Gathered and manipulated data to strategically analyze performance.

Designed reports and presentations to interpret results and present to

internal teams and clients.

. Provided exceptional leadership of accounts by using performance data

to present recommendations for optimization.

. Worked with the marketing team to access focus group data and report

key findings to clients.

. Actively participated in contract negotiation; developed appropriate

value propositions to secure highest rates and largest footprints.

Helped to increase contract values at a goal of 10% annually.

Exceeded goal by 2.5% in 2007.

. Maximized revenue by assisting in cross selling of other products.

Grew Bank of America contract from single product participation/$4MM,

to participation in all mover products and $14 million, and onto other

advertising channels at Imagitas.

Client Services Associate (01/06 - 07/06)

. Proofed client creative, ensuring government specifications were met.

Prevented out-of-spec creative from going to press or being launched

digitally on numerous occasions.

. Provided monthly QA of products and took necessary steps to quickly

remedy any issues.

. Conceptualized and managed sales reporting, including product

availability by market (in a category specific environment) and sales

landscape. Owned reports: prepared for clients and internal staff.

. Provided back-up to account management team.

Michigan Health Council (01/04 - 12/05) - Okemos, Michigan

Program Manager

Promoted physician and nurse recruitment solutions to hospitals and

healthcare associations.

. Increased sales to surpass annual goal by 20%.

. Developed creative content to engage students interested in pursuing

healthcare careers (www.mihott.com). Proposed and implemented site

changes to better target the audience. Increased student memberships

by 2X through use of email campaigns.

. Analyzed MHC site stats; used data to implement new marketing

strategies including email blasts and newsletters.

. Managed client accounts by providing excellent customer service.

Trained clients to use MHC programs, provided program reviews,

maintained contracts and billing.

. Participated in trade shows and area events to publicize Michigan

Health Council programs.

Education

. Graphic & Web Design Certificate - 2008

Boston University,

Center for Digital Imaging Arts

Waltham, MA

. B.S. IDS Social Science, Psych Minor - 2003

Michigan State University

East Lansing, MI

Computer Skills

Microsoft Office

Excel

Outlook

PowerPoint

Word

Lotus Notes

Adobe Creative Suite

Dreamweaver

Flash

Illustrator

In Design

Photoshop

QuarkXPress

HTML/CSS

JavaScript/PHP

Mac & PC

Contact this candidate