Sales Marketing

Qualifications Summary

Top performing copywriter with strong conceptual skills and extensive

experience writing for high-profile entertainment and consumer projects on

a variety of brands in fast-paced, collaborative, deadline-driven

environments. Offers compelling eye-catching tagline writing, engaging long

and short form copy with a proofreader's eye for detail. Communication

Design degree from Parsons School of Design adds a sound understanding of

design direction and decisions; a great asset when working with creative

directors and designers. Effective communicator, strategic thinker and team

player.

PROFESSIONAL EXPERIENCE

AVID, Incorporated

June 2009 - Dec. 31st

Consumer Marketing Copywriter

Under the Director of Segment Marketing, I wrote print and web

advertisements, email blasts, POP, packaging copy, trade show collateral

and more for Avid's filmmaking and music creation products. Created "voice"

for Avid's Gen Cre8 campaign, a pilot initiative that successfully targeted

artists, musicians, filmmakers and fans. Wrote event and artist

descriptions for Gen Cre8 shows with Morningwood and The Crystal Method.

Managed the Gen Cre8 Twitter and Facebook groups.

NBC/Universal Studios, NBC.com

September, 2008 - June, 2009

Freelance Copywriter

Wrote show recaps for NBC Primetime shows, including, Chuck, Life, Merlin,

Law & Order, Kings, Crusoe and SNL.

Lamps Plus

2008

Freelance Copywriter

Wrote enticing, romanticized copy, taglines and descriptions for home

interior products on LampsPlus.com.

Walt Disney Company, DisneyShopping.com, Los Angeles, CA

November, 2007 - May 2008

Freelance Copywriter

Wrote compelling copy for Disneyshopping.com's email campaigns, department

and home page as well as Visa affiliate mail inserts to promote a wide

variety of Disney products. Included taglines, email blasts and clear

promotional instructions written in the Disney "voice" for maximum impact

and brand consistency.

Mattel, Inc (For Rome 'n Associates) Los Angeles, CA

2004-2007

Freelance Copywriter

Wrote fun, fanciful copy targeting the Mattel consumer for the following.

. 2007 Uno. Advertising copy for mobile phone version of game. Print

advertisement.

. 2006 Mermaidia Partyware and DVD. Print advertisement and POP.

. 2005 Barbie Catalog, Barbie clothing and perfume. Catalog and retail

hangtags.

. 2004 Barbie Holiday Catalog. Advertising copy for multiple Barbie

products.

Product Red (For Buzztone), Los Angeles, CA

2006

Freelance Copywriter

Co-Wrote opening animation, wrote conceptual specs and advertising copy for

Product RED site, joinred.com.

The Wire: HBO Original Series, Baltimore, MD

2003-2006

Story Researcher, Writer's Office Season three & four

. Worked with writers, producers, production on the Peabody Award winning,

The Wire. Deadline-driven work included story research, fact checking,

proofreading, clearances, and script continuity.

. Co-wrote show glossary for Simon & Shuster book, The Wire: Truth be

Told. Fact checked/copy edited galleys. Worked with S&S editor and David

Simon, Exec. Producer. Credited in book, TV show and HBO web site.

. Wrote internal continuity book, chronicling story, character

developments, episode synopses and character bios.

Buzztone, Los Angeles, CA

2005

Freelance copywriter

For Buzztone, I wrote copy for several of their major clients, including:

. Napster - Three e-mail campaigns to invite targeted groups to use

nArchive.

. Stop Global Warming - Co-wrote web copy. Wrote Valentine's eCards for

hipstercards.com. User favorite.

. Microsoft Imagine Cup 2005 Conceived and wrote a complex character

storyline in a narrative blog format.

Us Search, Los Angeles, CA

2002

Freelance Copywriter

Wrote e-mail campaigns that increased sales by 700%.

Transamerica Corporation (For Three ring Circus), Los Angeles, CA

2000-2001

Freelance Copywriter

Wrote scripts for a national sales training CD-ROM. Created fictional

scenarios and characters to illustrate products in a fun yet informative

way. Full-scale union production shot at Raleigh Studios, Hollywood.

Careerpath.Com, (Now CareerBuilder), Los Angeles, CA

1998-2000

Editorial Producer

. Collaborated with creative team to create editorial content focused on

the job market.

. Wrote news/entertainment/trend-inspired features, quizzes, special

reports. One quiz brought a million+ new users in a month. Wrote

newsletter (1.5 million subscribers). Achieved successful advertiser

click-through rate.

Designworks USA (Subsidiary Of BMW), Los Angeles, CA

1998

Freelance Product Design Researcher, Writer - Project: BMW 7-Series

prototype car.

Created fictional scenarios to illustrate proposed car features to BMW

Germany, who patented a product I created in a script. Researched tech,

trends, profiled potential BMW drivers and how their professions might

impact activities in cars.

Twentieth Century Fox, Los Angeles, CA

1997-1998

Freelance Associate Web Producer

Collaborated with Fox brand managers to promote DVD releases for sale on

foxhome.com.

The Microsoft Network, Los Angeles, CA

1996-1997

Freelance Development Coordinator

Liaison between MSN's LA development executive and entertainment

professionals.

And Interactive, (TCI Subsidiary), Los Angeles, CA

1994-1996

Researcher and Design Group Coordinator

. FIRE Magazine: Made press contacts, obtained media, secured

rights/clearances for arts/entertainment website.

. Liaison between creative and production.

Newtek Corporation, Topeka, KS Yes...Topeka, KS.

1992-1994

Marketing Coordinator

. Coordinated logistics for industry trade show and product

demonstrations.

. Promoted the Video Toaster to computer/video industry professionals at

trade shows.

American Ballet Theatre, New York City

1987-1990

Assistant And Researcher

? Mikhail Baryshnikov - Personal assistant/liaison for Mr.

Baryshnikov, Artistic Director.

. Company Managers - Assisted in preparation for domestic and

international tours.

. Documentary Researcher for 50th Anniversary Gala Documentary and

Program.

ENTERTAINMENT

I have worked as a freelance copywriter on high-profile projects for a

variety of entertainment clients, including:

CBS - Fox Family Channel - Disney/ABC Cable Networks - Sony

Warner Bros. Home Video (proofreader - DVD packaging and key art for Warner

Home Video new releases).

FEATURE ARTICLES

Disney's Pirates of the Caribbean: Dead Man's Chest World Premiere, Los

Angeles, CA 2006

Red Carpet Feature Writer- FractalMatter.com

. Procured press access, hired photographer for red carpet cast, celebrity

interviews for July '06 issue.

Inside Stunts Magazine, Los Angeles, CA

2003

. Premiere Issue. Feature article, True Wonder Women. Successfully debuted

at 2004 World Stunt Awards.

Education: B.F.A. - Parsons School Of Design, New York City -

Communication Design Program

Anne Hefley

Email: ******@***.*** Tel: 818-***-**** Portfolio:

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Point of sale, SEO, marketing copy, web and social media copy, advertising

copy, campaigns, consumer market, industry tradeshows, entertainment

industry, web, content, sales copy, excellent communicator, digital

editing, knowledge of music and audio, articles, press releases, brand

marketing, consumer copy, consumer marketing.

Contact this candidate