Paul Gustafson ***********@*******.***
**** ******* ***** **** 248-***-****
White Lake, MI 48386 Home 248-***-****
An experienced digital leader, innovator, director, designer, producer, and
consultant with a proven track record of successfully developing
interactive strategies, managing teams and creating engaging, rich digital
custom solutions that generate results and exceed expectations.
Core Competencies
Roles-Senior Vice President, Director of Interactive Design & Development,
Interactive Project Manager (PM), Account Executive (AE), Digital Creative
Director (CD), Information/Interface Architect (IA), User Experience (UX),
Digital Production Manager, Quality Assurance (QA), Digital Strategist
Applications-Communication, Marketing, Training, Advertising, Commerce,
Promotion
Platforms-Internet, Computer-based, CD, DVD, Mobile, Email, Networks,
Kiosk, Digital Signage
Channels-Websites, Rich-Media, Apps, Gaming, CMS, LMS, Data Mgt., Web 2.0,
Social Media
Director-Interactive, Creative, Design, Development
Designer-Information, Instruction, Interface, Look & Motion, Usability
Producer-Digital Multi-Media, Recording and Manipulation, Programming,
Optimization, QA
Manager-Projects, Accounts, Budgets, Communication, Timelines, Standards,
Teams, Process
Consultant-Interactivity, Learning, Technology, Universals, Infrastructure,
Best Practices
Strategist-Ideation, Improvement, New Business, Emerging Digital Solutions,
Innovation
Experience
M22 Digital-White Lake, MI September 2009 - Present
Principal
Lead the design and development of custom digital solutions and provide
insightful value-add consulting to fuel innovation, collaboration,
productivity, and growth.
BBDO Detroit-Troy, MI March 1995-November 2008
Director of Interactive Design & Development (SVP at PentaMark, InterOne,
Ross Roy-all became BBDO)
Directed the creative and technical design and production of over 1,000
high-end user-centric digital initiatives. Led and mentored cross-
functional interactive teams and built, refined, and managed digital
operations by providing expert guidance on the processes, methods, tools,
and best practices to consistently create highly engaging and effective
interactive deliverables. Provided innovative digital strategies and
solutions to clients and development teams that fostered significant growth
and progress.
Maritz-Southfield, MI July 1989-February 1995
Project Team Director
Designed and managed interactive and live event deliverables. Managed
client and internal teams through all stages of design and development.
Full Circle Communications-Farmington Hills, MI August 1987-June
1989
Producer
Planned and supervised production and post-production of interactive and
linear video programs. Responsible for budgeting, scheduling, hiring,
location/studio recording, and editing.
Slide Power-Detroit, MI February 1986-July 1987
Photography Department Manager
Produced special effect slides, large scale multi-media presentations and
supervised day-to-day operations.
WTVS Channel 56-Detroit, MI August 1985-January 1986
Production Assistant
Assisted in the production of two weekly PBS television programs and co-
directed promotional and music videos.
Education
Michigan State University
B.A. in Communication with Honors-June 1985
Technical Experience
Experience with:
. Industry-standard interactive design and development tools-Adobe Creative
Suite (Flash, Photoshop, etc.), commonly used programming languages
(ActionScript, C+, etc.) and formats, audio/visual recording and editing,
2D/3D animation, server-side technologies, databases.
. All delivery formats (web, disc, mobile), computer technologies,
operating systems, and standard business software (i.e., Microsoft
Office).
. Defining and monitoring design, production, and delivery standards and
best practices.
. Optimizing and troubleshooting computer and interactive software and
systems.
. Creating and integrating with Learning Management (SCORM) and Content
Management Systems.
. Specifying and implementing smart design and development approaches
(i.e., shareable design, motion, and functional components).
. Specifying and establishing development and delivery infrastructure
(i.e., hardware, software, asset/file management, storage, hosting,
knowledge sharing tools, QA, troubleshooting, task list management
systems).
Professional Attributes
. Leadership-Can Lead the Way! A dynamic, experienced leader who has led
and mentored cross-functional teams (AM, PM, CD, UX, Production,
Vendors) and, by drawing on his extensive experience, can lead by
example and apply many proven techniques to cultivate high performing,
quality-driven teams and results.
. Visionary-Can Dream it! An intuitive creative director and designer
with a big imagination; can architect meaningful strategies, define
design details, guide and improve even the smallest task or conceive
and execute full-scale leading-edge solutions.
. Producer-Can Build it! A detail-oriented, process-driven producer who
has successfully completed over 1,000 diverse projects with impressive
features in a variety of development and delivery formats; knows how to
get things done, and done right!
. Creative-An Idea Guy! A highly creative out-of-the-box thinker whose
ideas and work have received dozens of awards for exceptional interactive
design and development.
. Innovator-Can Blaze a Trail! An outstanding track record of integrating
creative and thoughtful innovation at a strategic, project, and process
level that has fostered continuous improvement, productivity, and growth.
. Consultant-A sought-after advisor who has developed, presented, and
implemented many strategic and value-added ideas to help clients and
development teams navigate through design, implementation, or delivery
options through years of technology evolution.
. High-End-A pioneer of leading-edge work with a discerning eye and his own
collection of critical design considerations and techniques that
consistently generate superior quality ideas and work.
. Versatile-A hands-on multi-tasker with in-depth knowledge of a wide range
of tasks, applications, channels, and platforms-with the ability to apply
his vast digital experience and best practices to any content, audience,
challenge, or scenario.
. Balance-A quality champion who can juggle multiple priorities and
consistently exceed quality, timing, and budget goals for small $10,000
projects or complex $1M initiatives.
. Network-Can access a network of talented digital creative and technical
professionals to supplement or establish a first-class team.
. Improvement-Strives to enhance personal and operational efficiency and
effectiveness; can integrate proven and refined processes, methods,
tools, and best practices; can integrate time and cost savings ideas; a
champion and change agent of personal and team continuous learning and
improvement.
. Thoughtful-A thorough decision-maker, creative problem-solver, and
detailed planner, designer, and implementer.
. Collaboration-Believes in building strong collaborative relationships and
communities; can integrate collaborative tools and systems; can
facilitate teamwork and creative win-win outcomes.
. Passion-Loves digital because it is always evolving and never boring,
stimulates both sides of the brain (creative/technical) and leads to new
challenges and solutions.