Manager Marketing

PATRICE L. KAPLA ** Randy Lane, Plainview, NY ****3 .

516-***-**** *****@*********.***

OBJECTIVE: To find a challenging marketing/communications position.

RECENT EXPERIENCE:

Vice President Business Development, FragranceNet.com, Hauppauge, NY

May 2005 - Present

. Secured and manage partnerships with Wal-Mart, Target, Costco, General

Motors, SYSCO, Lear, AAANY, Qwest

. Responsible for identifying and negotiating online and offline

partnerships to achieve revenue growth.

. Generate prospective partners primarily through research, sourcing,

cold calling, and qualifying inbound inquiries.

. Develop and manage all offline TV, audio, and print campaigns.

. Responsible for spearheading companies social media initiatives.

. Work closely with legal department to negotiate contracts.

. Provide and/or coordinate appropriate marketing resources in order to

cultivate prospective partners.

. Spearheaded the development and implementation of a public relations

plan and Gift Card Program.

. Research and recommend future online marketing campaigns.

. Set up and maintain complete, accurate and up-to-date information on

all online advertising and marketing initiatives.

. Respond to ad hoc requests from management or partners on related

matters (e.g., performance, trends, forecasts, etc.).

. Work cross functionally to manage new marketing project rollouts.

. Developed Private Label fragrances which became company top seller

. Representing and promoting the Company at key conferences and

partnering forums as required.

Content Acquisitions Specialist, Rogers Medical Intelligence

Solutions, New York, NY

Jan. 2003 - May 2005

. Researched and acquired medical meeting content from medical

societies, meeting organizers, and universities.

. Licensed data and broker agreements between medical societies and

company.

. Grew database content 35% in 2004 over 2003.

. Updated, maintained and preserved accuracy of database of domestic and

international medical meetings data.

. Reviewed data capture methods and targets on a quarterly and annual

basis, maintaining a 75-85% abstract acquisition rate.

. Worked closely with sales and marketing to provide all necessary

meeting information, including querying databases for proposal

generation.

Independent Marketing Consultant, Great Neck, NY

Oct. 2001 - Dec. 2002

. Managed online marketing efforts (SEO and CPC), advertising, public

relations and Web site launches.

. Provided marketing and business development services for local and

national clients, including

Advanced Barcode Technology (Great Neck, NY), Perform First (Spring

City, PA) and Is-wine, (New York, NY).

Affiliate Marketing Manager, ezTaxReturn.com, Mineola, NY

Dec. 2000 - Sept. 2001

. Implemented and managed an online affiliate program, which required

forecasting and defining

marketing goals and strategies, managing budgets, and evaluating

return on investment.

. Negotiated and managed strategic partner relationships and favorable

CPA deals.

. Developed new business by identifying, contacting, evaluating and

negotiating with potential partners.

. Managed all affiliate communications, creative material development,

reporting and vendor relationship.

. Developed online advertising and traffic generation programs to

acquire new customers via Web initiatives.

Affiliate Marketing Manager, Company Sleuth, Infonautics Corporation, New

York, NY

May 2000 - Nov. 2000

. Increased registered users by 15-20% per month for this top-rated

internet finance research site.

. Lead the strategic planning, optimization and expansion of the Company

Sleuth affiliate marketing program.

. Implemented incentive programs attract new affiliate program partners

and generate user membership.

. Negotiated and managed all third-party affiliate vendor relationships.

. Coordinated internet based direct e-mail campaigns, and compiled

weekly and monthly reporting metrics.

Content Acquisitions Specialist, Electric Library, Infonautics Corporation,

New York, NY

April 1997 - May 2000

. Managed day-to-day operations of satellite office

. Responsible for identification and acquisition of all photo content

providers of Electric Library.

. Negotiated licensing terms and evaluated content sources for their

appropriateness to the service.

. Worked with sales and marketing staff to uncover areas that were

suitable for expansion.

. Coordinated divisional trade shows and events, assisting in all areas

of corporate communications.

Senior Account Executive, Lou Hammond & Associates, New York, NY

June 1995 - April 1997

. Provided Public Relations for travel and consumer product clients

including Aruba, Black & Decker, Bolle America (sunglasses), El

Conquistador Resort, El San Juan Hotel & Casino and San Jose,

California.

Communications and Public Relations Mgr., The Fragrance Foundation, New

York, NY

Oct. 1991 - June 1995

. Wrote and distributed press releases and handled media, retailer,

consumer and member response.

. Supervised vendors, including designers, printers, photographers and

agencies.

. Prepared and presented bi-annual trends report to industry members.

. Coordinated articles, photos, printing and mailing of corporate

newsletter

. Assisted in all aspects of planning and implementing seminars and

events.

Assistant Product Manager, R.H. Macy's Corporate Buying, New York, NY

April 1990 - Oct. 1991

. Responsible for product development in Private Label Hosiery, Fine

Jewelry and Estate Jewelry.

. Analyzed sales and market conditions, calculated sales volume by

vendor and prepared statistical selling and purchasing reports.

Promotions Coordinator, National Field Marketing, New York, NY

June 1988 - Dec. 1989

. Implemented and managed all aspects of field promotions for Fortune 500

companies.

. Contracted venue sites, personnel, entertainers, suppliers and

distributors.

. Provided analysis to determine effectiveness of promotions.

COLLEGE EDUCATION:

Ithaca College, Ithaca, NY

May, 1987 - Bachelor of Science, Communications Management

Contact this candidate