Sales Manager

Michael J. Ruscigno

**** ********* ****** ( Tarpon Springs, Florida 34689 ( Telephone:

727-***-**** ( Cell: 727-***-****

Email: ************@*****.***

[pic]

Business Development Sales Executive/Channel Development Specialist

New Product Launches/Distribution Channel Development/Sales Force

Recruiting & Training

Key Account Strategies/Identifying New Markets for Existing Products/Sales

Collateral Materials

Regional B2B Sales Manager/Worldwide Channel Development Professional with

more than 20 years of direct and indirect selling experience in developing

and implementing new business initiatives, building strong sales teams, and

establishing long-term profitable strategic partnerships for companies

ranging from $1.5 million to $2.2 billion in annual sales.

Sales, sales management, and client relationship management acumen gained

over the past 15+ years encompass:

< Developed a new market for old products that involved licensing source

codes for $50,000 annually to a Chinese construction company, which led

to annual exports of $500,000 and provided a gateway to the Pacific Rim.

< Recruited and managed a new 55-member national rep network that produced

$10 million in annual sales within a 5-year time span, eclipsing prior

divisional revenue of $800,000 over 6 years.

< Instituted a marketing partner program that slashed advertising costs by

30% within 90 days through shared promotions with dealers.

Possess the resourcefulness and discipline to establish and meet personal

goals, achieving such results as: turned around territories producing

$125,000 into $8.3 million producers; retained $80 million account during

contract year; and grew a division with $30,000 per month in sales to an

annual volume of $10.4 million within 4 years.

Core competencies: Creating a Shared Sales Vision; Formal Presentation

Skills; Startup/Turnaround Situations; Leadership by Example; Conflict

Resolution Skills; Directing Special Projects; Identifying Niche

Opportunities; and Building Customer Loyalty & Brand Awareness.

[pic]

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Robotic Parking Systems, Inc. Clearwater, Florida

2007-2009

(Global manufacturer of automated/robotic parking garages))

Chief Development Officer - Scope of duties centered on building a

distribution network of professional agents, global OEMs, and

local/national high-end commercial real estate developer/ partners.

Responsible for setting strategies based on corporate profit objectives,

staging national trade shows, setting and, coordinating "lunch and learn"

with leading Architectural & Engineering firms in North and South America.

Developed a sales philosophy of continued closing. Revised all collateral

material including web-site update. Negotiated contracts for 10 million and

up.

GALLAGHER SECURITY SYSTEMS, Hamilton, New Zealand

2005 to 2007

(Global manufacturer of perimeter security and access control systems)

North American Business Development Manager - Scope of duties centered on

building a distribution network of professional agents, global OEMs, and

local/national security systems integration partners. Responsible for

setting price strategies based on corporate profit objectives and staging

national trade shows.

< Successfully recruited and trained an 18-member national rep network in

90 days that contributed to a 200% increase in annual sales within a 120-

day time period.

< Streamlined product offerings for competitive U.S. market, which led to a

20% enhancement in profits in 30 days.

< Created a new product from off-the-shelf software that opened a

proprietary market for Gallagher on every college campus in North

America. The 1st sales generated more than $500,000 in incremental

revenue.

Michael J. Ruscigno

Page Two

[pic]

INTELLIMATION, INC., Lebanon, Pennsylvania

2003 to 2004

(Established regional integration company specializing in smart technology

buildings)

HVAC Safety Security Systems Sales Manager - Primary duties focused on

selecting/negotiating all products and agreements for newly formed sales

department. Designed, developed and produced literature for end users and

engineers. Responded to and answered local state/municipal bids and set up

a direct mail program targeting facilities planners and business managers

in the K-12 and university market.

< Increased total corporate volume 30% within 10 months by cultivating the

specification market.

< Established a program of scheduled luncheons with all engineering and

specifying firms in central Pennsylvania, which led to Intellimation

products and services specified as sole source provider for smart secure

"Green schools."

DAS DISTRIBUTION, Lawn, Pennsylvania

2001 to 2003

(Manufacturer of 12VDC products and mass distributor of electronics to the

commercial trucking industry)

National Account Manager - Tasked with resolving all product issues with

national travel center provider, developing and implementing monthly

promotions, and setting/staging product by location and profitability based

on volume reports. Review all planograms with 4 buyers on a monthly basis

and scheduled resets based on customers requirements.

< Personally managed a $70 million account valued at 45% of company's

annual volume.

< Supervised reset of 109 newly acquired travel centers and initiated a

procedure of shipping product by category and planogram, which

significantly reduced the time to reset a travel center.

MHB SYTRON SECURITY PRODUCTS, Brookfield, Colorado

1993 to 2000

(One of 4 MHB companies originally based in Philadelphia that designs and

manufactures high end security products for access control)

Vice President/Eastern Regional Manager/Partner - Responsible for

recruiting and training a regional rep network of 12 agents, designing all

sales material, demonstrating products to Wall Street investment firms, and

selecting/scheduling national trade shows.

< Led a 6-member product development team that created the MHB-8000 series

of products from concept to Beta in 90 days. The MHB-8000 was a

multifunctional access control and alarm monitoring panel, one of (if not

the 1st) to be IP-based (as well as workable with other commercially

accepted methods of communication).

< Performed 1st major install at Notre Dame University

< Initiated 1st acquisition of 20-year-old, well-established security

product manufacturer.

< Acknowledged as 1st division in MHB to show 150% growth in 18 months with

a positive cash flow.

Michael J. Ruscigno

Page Three [pic]

EDUCATION & PROFESSIONAL DEVELOPMENT

Completed one year of Business coursework

Hiram Scott College, Scotts Bluff, Nebraska

Military Service:

U.S. Marine Corps

Honorable Discharge Sergeant

Professional Training:

Naval Electronics/RF Equipment/Technical Engineering/Ground Radio Repair

Dale Carnegie Advanced Sales Program

Community Involvement:

Warwick Junior Wrestling Program - Board Member

Warwick Little League - Founding Board Member

Warwick Little League - Manager

Warwick elite travel baseball team - Coach

East Lake Little League-Coach

East Lake Little League-Umpire

References and salary history available upon request.

Contact this candidate