Sales Manager

MARK L. PERRY

*** ***** ***** ******** 678-***-****

Johns Creek, Georgia 30097 ******@***.***

Senior Level Sales Executive and Sales Manager

An action oriented professional and executive leader with a strong

portfolio of industry leading and entrepreneurial companies within the

consumer packaged goods environment

An expert relationship manager with unusually strong skills in building

trust, delivering value, and creating long term relationships across

multiple levels among customer, manufacturer, distributor, and broker

networks; with a propensity for consistently delivering results which

exceed expectations

An effective hands on sales manager with an exceptional talent for

recruiting, hiring, training, mentoring, motivating, and providing strong

leadership to corporate sales teams, brokers, and independent distributor

and manufacturer sales forces

PROFESSIONAL EXPERIENCE

Kids Only Inc., Westborough, Mass.

5/07- 04/09

DIRECTOR OF SALES

A spin off LLC division of Kids Only Toys responsible for pioneering a new

bottled water product targeted towards children. Duties include sales

planning, negotiating chain marketing agreements, forecasting, new business

development, category management, overseeing the manufacturing and

logistics processes, budgeting, managing trade funds, developing

promotional calendars, and detailed account management.

Management Highlights

. Negotiated successful tests in Wal-Mart and Target Stores

. In only 18 months, obtained new business in Rite Aid, Toys R Us, Stop &

Shop, Giant, Wegman's, Long's, Meijer, and several other key retailers

resulting in over $9MM in sales annually

Daymon Worldwide, Stamford, Connecticut 1/05 to 5/07

DIRECTOR OF CATEGORY DEVELOPMENT- BEVERAGES

Responsible for overseeing a private label beverage portfolio valued at

over $800MM. Duties included managing supplier/account relationships,

introducing new products, sales planning, category development,

forecasting, project management from concept to shelf, C-Level board

presentations, detailed category management, creating new category

resources, managing a trade marketing budget, promotional development, and

serving as the "closer" of the corporate senior leadership team.

Management Highlights

. Created successful private label entries in the energy drink category at

Safeway, Giant Eagle, and Kroger resulting in $12MM annualized volume

. Instituted a complete private label beverage program for Kmart across

multiple categories resulting in $30MM in sales first year

The Ghirardelli Chocolate Company, San Leandro, CA 12/01 to

12/04

NATIONAL ACCOUNT

MANAGER

Responsible for the development and account management of Target Stores,

Wal-Mart Stores, and pioneering the drug channel consisting of Walgreen's,

CVS, Rite Aid, Long's, Brooks Eckerd, and others. Duties included

increasing volume and share, sales forecasting, budget management, sales

planning, category development, account penetration, category management,

new item introductions, and promotional development and execution

Management Highlights

. Took Target's business from $12MM to $22MM in 2 years and created a

$5MM incremental "specialty" channel

. Increased Wal-Mart's confection business 178% thru new product

introductions, SKU rationalization, planogram compliance, and effective

promotions and merchandising

MARK L. PERRY Page 2 of 2

PROFESSIONAL EXPERIENCE - Continued

The Quaker Oats Company, Chicago, Illinois

1/99- 12/01

REGION SALES DIRECTOR-GATORADE FOODSERVICE & VENDING

Responsible for creating and managing Gatorade's foodservice, on- premise,

FLO, Healthcare, and vending business in Metro New York. Duties included

territory mapping and defining, hiring, training, and developing a sales

team, managing a P&L, sales planning, and creating a distribution and

broker network

Management Highlights

. Developed a highly effective sales team of twelve, becoming #1 in the

zone; exceeding quota by 86% after building a baseline volume of $7.3MM

. Recipient of the prestigious Sales Leader of The Year Award in 2000 for

having highest growth over quota two years in a row

The Coca Cola Bottling Co. of New York, Carlstadt, New Jersey 2/92

to 12/98

DSM, SALES TRAINER, SENIOR ACCT. MGR, KEY ACCT. MGR, & OPERATIONS MGR.

Held various functions in my roles of District Sales Manager, Sales

Trainer, Senior Account Manager, Key Account Manager for Wakefern and

Supermarkets General (Pathmark), and Vending Operations Manager. Developed

and implemented training materials, supervised independent distributors,

managed sales account managers, held headquarter call responsibility, and

developed and tracked incentive programs and promotional activity and

execution

Management Highlights

. 10 time incentive winner in sales, merchandising, and new product

introduction contests

. Developed the "Swat Team"- a team of various sales and marketing

associates brought together to create category management efficiencies

and become a value add resource to our customers

Anheuser Busch, Inc. Newark, New Jersey

9/85- 2/92

MERCHANDISER, PROMOTIONAL MARKETING REP., SALES REP., KEY ACCT. MGR.

Responsible for enhancing Anheuser Busch's family of beer brands exposure

in the marketplace. Duties included point of sale installation, promotional

marketing, display creation and implementation, account management at both

retail and headquarter levels, and new business development

Management Highlights

. Winner of Bud Dry new distribution contest achieving 96% account

penetration in 1990

. 3 time winner of Budweiser's "Bud Bowl" display incentive contest

EDUCATION

Bachelor Degree Program Participation in Business Administration- Rutgers

University- New Brunswick, N.J.

INTERESTS

Diversity In Recruitment- Anheuser Busch, Inc.

Minority Leadership Council- The Quaker Oats Company

Certified Fitness Trainer- ISSA (Personal Trainer)

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