Manager Sales

Ari J. Mintz

** ****** ******, **********, ************* 01833 401-***-****

************@*****.***

Area of Expertise

Product marketing professional with extensive experience in all phases of

product marketing including:

Product Line Merchandising, Key Account Product Presentations, Team

Building, Materials and Colors, Product Briefing,

Forecasting, Design-to-Development Product Creation, and Market Trend

Reporting

Marketing Experience

Reebok, Canton, Mass. 2001 - 2009

All positions below were held consecutively at Reebok and began with an

internship directly after college graduation

U.S. Merchandising Manager - Basketball, Training, and Sport Licensed

Footwear

< Presented product line and key concepts to major accounts and established

favorable relationships with the U.S. region including

athletic specialties, sporting goods, mid-market and family accounts

< Managed $75M budget for U.S. region, maximized development and marketing

of products, and expanded distribution channels

< Merchandised U.S. product line and created product segmentation and flow

strategies through distribution channels

< Determined and identified action plans for potential gaps in product line

and executed product briefs for incremental business opportunities

< Educated and advised sales and product teams on current footwear trends

and current market conditions

< Worked with product teams to evaluate U.S. business and improve sell-

through of product

< Volunteer work with the 210 Footwear Foundation

Footwear Product Manager - Sport Licensed Footwear

< Leader of cross-functional marketing, design, and development team which

created, delivered, and built brand awareness with Sport

Licensed footwear resulting in a two-year company revenue increase from

$3M to $20M

< Exceeded global adoption and bookings by 20%, assured global line

development in U.S., and met regional needs

< Analyzed and approved designs and samples to ensure consistency from

design brief to final product

< Liaison between Reebok and marketing and licensing departments of NFL and

MLB

< Presented Sport Licensed footwear to key domestic and global accounts

< Conducted focus groups, visited top retail markets, and created consumer-

focused design initiatives and product briefs

Associate Footwear Product Manager - CFD Footwear for Asia Pacific Region

and U.S. Sporting Goods

< Developed product marketing strategies for Asia Pacific region and U.S.

Sporting Goods trade channel

< Collaborated with Asia Pacific and U.S. Sporting Goods merchandising team

resulting in global line plans to meet U.S. regional needs

< Built a line plan of anniversary products and opportunities based on sell-

through and current market conditions with global merchandising teams

< Executed new CFD product briefs for Asia Pacific and U.S. Sporting Goods

region

< Developed business opportunities with inline categories team that

supplemented strategies

Associate Footwear Product Manager - NBA Basketball Footwear

< Leader of marketing, design, and development team that created, built,

and delivered Reebok's NBA-licensed footwear brand awareness

< Analyzed and approved designs and samples to ensure consistency from

design brief to final product

< Created new design initiatives for NBA footwear and presented Reebok

basketball line to domestic and global key footwear accounts

< Liaison between Reebok and NBA marketing and license departments

Footwear Product Coordinator - Basketball

< Conducted consumer focus groups, visited top retail markets, and managed

Canadian basketball projects with regional manager

< Supported sales representatives with marketing materials and relevant

product information

< Worked with co-branding partners, such as EA Sports, to develop

innovative basketball marketing and sales avenues

Footwear Product Coordinator - Cleated and Promotional Footwear

< Presented team football and baseball product lines to dealers and sales

representatives

< Market research assistant for product briefs and presentations

< Managed cleated football and baseball product line development,

execution, and distribution of catalogs and in-store P.O.P. marketing

< Interviewed professional athletes regarding product enhancements and on-

field special make-ups

Operations Coordinator - Strategic Business Unit

< Liaison between product managers and legal department to secure clearance

for proposed product names

< Managed image database with Global Image Services and supported sales and

product meetings, web site, and vendor materials

Education

Springfield College, Springfield, Mass. 2001

Bachelor of Science in Sports Management, Minor in Business Administration

Member of football team, fullback

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