Manager Executive

Brian K. Muys

**** **** ****** . ***** ****, Md. 20818

571-***-**** . *******@***.***

Overview: PR strategist with 20+ years of experience in developing and

implementing successful financial media/investor relations, corporate and

internal communications programs for public and private companies. Deep

expertise in B2B thought leadership and branding campaigns delivered via

earned media, executive blogging and other social media vehicles.

EXPERIENCE

Principal, TGI Communications . Cabin John, Md.

1/2009 - present

Provide public relations, social media and editorial counsel and services

to corporate, agency, association and non-profit clients.

Managing Director, Strategic Communications Group . Vienna, Va. 2004

- 12/08

Provided strategic direction and implemented integrated PR, social media

and business development programs designed to increase client sales,

profitability and corporate valuation for B2B and business-to-government IT

clients accounting for over $2M in annual agency revenue.

Operational oversight for agency recruiting and junior staff professional

development.

Client highlights include:

o BearingPoint: Developed initial thought leadership storyboards and

scripting for new social media program, "GovTube: New Thinking in

Government," in support of government/DoD practice.

o Stanley Associates: Managed brand awareness, M&A media outreach and

trade/ financial communications in support of 2006 IPO.

o SRS Technologies/ManTech: Developed and implemented trade media

campaign in support of proprietary secure document redaction tool.

o Altron: Created contracting segment's first executive blog and

developed ongoing issues management content (altroninc.blogspot.com).

o BT Americas: Created platform and developed ongoing "green" thought

leadership content for company's first-ever executive blog

(mosske.blogspot.com). Also built and managed Mixx and Twitter

communities focused on data/network security for global professional

services organization (securethinking.mixx.com).

Senior Director, Public Relations, Sage North America . Herndon, Va.

1999-2003

Developed and implemented trade/business media and industry analyst

relations programs for $1B, publicly-held global vendor of ACT!, Peachtree,

SalesLogix and other leading consumer and enterprise software brands.

Managed nationwide staff of five, external agencies and $1M+ annual

communications budget.

Promoted in March 2002 to new position reporting to CMO following closure

of acquisition of Best Software.

As PR Director for Best Software, managed all media/analyst outreach,

including financial communications, internal and channel

communications programs for leading provider of accounting software

solutions for small and medium-sized businesses.

Supported C-suite executives on quarterly earnings announcements and

managed all publicity in support of Jan. 2000 acquisition and rebranding by

Sage Group plc (LSE: SGE).

Senior Manager, Public Relations, Concert Communications . Reston, Va.

1997-99 Managed all media/analyst relations and

strategic PR programs for global joint venture of MCI/BT. including

response to Worldcom M&A of MCI and subsequent BT venture with AT&T,

resulting in company-wide recognition with Special Employee Honors, Fall

1998. Supervised external agencies and branding initiatives of 45+ Concert

channel partners worldwide.

Manager, Public Relations . PSINet, Herndon, Va.

1995-97

Managed all media/analyst relations programs as first-ever PR executive for

leading global Internet service provider, including financial and investor

communications support for April 2005 IPO, quarterly earnings and strategic

M&A. Served as primary corporate spokesperson and communications counsel

to CEO, CFO and other senior management.

SOCIAL MEDIA EXPERTISE

Executive blogging platforms: Wordpress, Blogger

Social networking communities and tools: Mixx, Twitter, Gooruze, Digg,

Delicious, Reddit

PROFESSIONAL

Public Relations Society of America, National Capital Chapter and

Technology Section

EDUCATION

American University, Kogod School of Business . MS, Communications

Dickinson College . BA, English

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