Project Manager Quality Assurance

SHELLY JONES JENNINGS

EXECUTIVE DIRECTOR

Accomplished leader of digital media and information technology with a

proven track record for developing web strategy, architecture, and

application development, leading and supervising staff, project

management, client and vendor relationship management, and communicating

technology related business issues at all levels within an organization.

Digital Strategy and Marketing Campaigns Project Management

Production

Creative Development Content Programming Staff Management

Technology Development Advertising Operations Audience Development

Search Engine Optimization Social Networking Web Analytics

(SEO)

PROFESSIONAL EXPERIENCE

Time Inc., New York 2004 - 2009

Executive Producer, Essence.com

. Led and managed the daily oversight for a 4.7 million dollar digital

operation, including content programming, creative design, marketing

campaigns, advertising operations, web analytics, audience

development, multi-platform development and departmental budget.

. Successfully increased revenue 9116%, site traffic 8937%, newsletter

subscriptions 460% and magazine subscriptions 115%.

. Managed creative design and development for EssenceMusicFestival.com

as well as sponsor activation and onsite event content production.

. Managed project P&L, negotiated statements of work, created project

plans, architected site maps and wireframes, directed visual mockups,

developed functional specifications, and executed quality assurance

initiatives to deliver projects on scope and budget.

. Participated in strategic development of new products and initiatives

such as Makeover Magic, Salon Network, Essence Community, Essence

Mobile and HairShare.

. Collaborated with marketing team and media planners for RFP responses

for client and project acquisition and on media distribution

schedules for interactive advertising assets.

. Worked with the sales team to assess project feasibility and create

proposals and visual mockups to present to clients.

. Programmed and produced editorial content and franchises, adjusted

editorial calendar based on traffic metrics.

. Worked very closely with the magazine and online editorial teams to

cross-promote content and increase visibility.

. Experienced with various project types including web, mobile, video,

brand, and audience intelligence.

. Managed all vendor negotiations and relationships for video, photo

and outsourcing of projects.

. Determined ROI and success metrics for new projects.

. Provided SEO expertise for improving volume and quality of traffic

from search engines.

. Developed, implemented and maintained comprehensive, integrated

social media campaigns; created and ran Facebook, Twitter, Flickr,

YouTube, blog and email accounts.

. Developed new and innovative solutions using digital media industry

trends and best practices.

. Implemented Vibrant, Surphace (formerly Sphere), and Meebo to

increase revenue and user experience.

. Interviewed, hired and managed staff of site development directors,

project managers, producers, art directors, developers, designers,

freelancers and consultants.

. Developed and implemented processes for tracking of schedules and

budgets to improve workflow and cost margins.

. Long range planning and scheduling of Essence product roadmap,

assessing feature requests and balancing with internal business goals

and objectives.

. Involved in all phases of interactive advertising project life cycle

while working with clients such as Disney, P&G, Coca-Cola, Ford and

Samsung.

Consulting, New York 2003 - 2004

Senior Web Developer, Essence.com, EssenceMusicFestival.com, Suede.com

and Latina.com

. Led information design and information architecture efforts for

projects, development of functional and technical specifications, and

oversight of creative and technical design.

. Upon concept approval, managed project development from creative

execution to deployment while adhering to and tracking schedules and

budget.

. Developed and maintained the Content Management System for

Essence.com.

. Migrated email distribution and web analytics to Time Inc tools,

reduced costs by 40%.

Bond Technologies Inc., New York 1998 - 2003

Senior Project Manager

. Effectively led a team of consultants as Senior Project Manager for

multi-million dollar projects for clients such as Ogilvy & Mather,

Accenture and Time Inc..

. Communicated with account and client teams to determine project

budgets and timelines to compile a Statement of Work for strategic

direction.

. Developed and implemented processes for tracking of schedules and

budgets to improve workflow and cost margins.

. Executed the delivery of project deliverables, coordinated business

goals and requirements with clients and vendors to ensure timely

delivery of milestones within the project scope and budget.

. Managed career development for staff of 8 consultants.

. Participated in meetings with potential clients on new business

opportunities by presenting company process.

. Instrumental in securing largest account, Time Inc. in 2001.

. Build rapid prototypes and develop functional specification.

EDUCATION

Bachelor of Science, Computer Science - minor in Marketing

Hofstra University, Hempstead, New York

ASSOCIATIONS

Time Warner Women's Network (TWWN)

Time Inc. BE@T

AWARDS/RECOGNITION

2008 National Magazine Award Finalist Interactive Feature - Essence.com

Will You Marry Me?

. 2007 Essence.com 30 Dates in 30 Days, First-Ever Interactive Web

Reality Dating Show

. 2007 Essence Cares website appeared on Oprah Winfrey Show

. 2007 Essence Outstanding Employee Recognition Award Recipient

2006 Time Inc Top Performer Award Recipient

TECHNICAL SKILLS

Web : HTML/XHTML, CSS, JavaScript, Dreamweaver, Flash, PhotoShop

Application Software : WordPress, Movable Type, Typepad

Software : MS Visio, MS Project, MS Word, MS PowerPoint, MS Excel,

Tools : Omniture SiteCatalyst, Brightcove, DoubleClick DART, Basecamp

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