Manager Account

Jennifer L. Peeples

* **** *** **., #****

Chicago, IL 60611

M: 617-***-****

**********@*******.***

WORK EXPERIENCE

Alloy Media + Marketing (AMP Agency) June 2006 -

Present

Boston, MA

Account Supervisor

. Led internal strategic planning team to develop integrated

media/publicity plans, brand awareness and strategy for

"millennial"/GenY audience for multiple clients

. Served as the primary client contact for all programs, and internal

team lead

. Directed asset delivery and development with integrated teams

. Managed team of two Assistant Account Managers and one Account

Coordinator

. Responsible for all budget development, P&L and program forecasting

Clients: Astra-Zeneca Pharmaceutical; LifeStyles Condoms - Agency of

Record; Clinique - Promotions; NBC Olympics/USOC - 2008 Olympic Games -

Lifestyle Publicity & PR; Food Bank For New York City - Brand Awareness

One to One Interactive November 2005 -

June 2006

Charlestown, MA

Account Manager - Financial Services Group

. Wrote, scoped, scheduled, estimated and delivered statements of work

for several interactive marketing initiatives for the agency's largest

account

. Worked closely with internal teams (finance, creative, media,

contextual search developers, measurement & analytics, etc.), ensuring

timely delivery of quality deliverables

. Projects included: development of microsite to support DRTV campaign,

partner/client bank site creation and redesign, and search engine

optimization and display campaigns

Client: First Marblehead Corporation - Dedicated Account

m-Qube, Inc. September 2004 -

October 2005

Watertown, MA

Account Manager - Interactive

. Managed the implementation of all client SMS (text messaging) programs

from initial design through launch and ongoing maintenance

. Ensured that client needs were identified, met, and exceeded, by

maintaining effective communication and up-to-date knowledge of

company products and services

. Managed all third party vendors (sweepstakes/fulfillment vendors,

content developers, graphic designers, etc.) to ensure timely and

accurate delivery

Clients: Carriers - Alltel, BoostMobile, Nextel. Agencies/Projects -

Digitas (Gillette - Make Waves, GM - Pontiac: Catch a G6), DVC (Nokia Sugar

Bowl - Best of the Bowls), JWT (Ford - NASCAR Race to the Dream), XPromos!

(Makita - Ricky Carmichael: Full Throttle, Countdown to the Cup/Impacto

Maximo)

Euro RSCG 4D October 2002 -

July 2004

Boston, MA

Account Manager

. Managed all aspects of a project, including day-to-day interaction

with clients, creating and managing schedules and timelines, and

facilitation of all communications and relationships between team

members associated with the execution of global online marketing

programs

. Coordinated execution of electronic marketing programs and customer

relationship marketing utilizing client Website, and various forms of

e-mail communication (newsclips, newsletters, webcasts, etc.)

. Planned and managed projects that required coordination of efforts

across agency capabilities such as Technology, Editorial and Creative;

i.e. product and site launches, and content updates

. Managed the initial launch of, and charged with the primary

responsibility of day-to-day site maintenance of client's four

international websites

Clients: Royal Caribbean Cruise Lines, Symantec Corporation (Global

Enterprise Security, North American Marketing, and Small Business)

Various Contract/Temporary Employment October 2000

- October 2002

Boston, MA

. Selected by Alloy, Inc. (AMP Agency) as a Tour Manager -

responsibilities included, three-month regional tour for distribution

of product samples and branded premium items to target audience

members and providing feedback and program updates

. Contracted as a Marketing Analyst at MarketSoft Corporation,

responsible for performing primary, and secondary research on prospect

companies and presentation of findings

. Contracted as an Account Manager at Filias Advertising; handling

account management, media planning and strategy

. Hired as an Account Manager at RainCastle Communications; providing

day-to-day account/project management for marketing communications

firm

J. Walter Thompson October 1999 -

October 2000

San Francisco, CA

Account Executive

. Provided day-to-day account management and client services to several

large high-tech companies for an agency specializing in employment

communications

. Responsibilities included: Development, creation and execution of

media plans, and research and execution of new and creative means of

advertising within budgets set by client

. Responsible for sourcing, proposing, and executing innovative event

sponsorships, purchasing all print, online and broadcast media on both

a national and regional scale

Clients: Applied Biosystems, Chevron Corporation, Fireman's Fund Insurance

Company, and Palm, Inc.

CMP Media/Miller Freeman Inc. September

1996 - October 1999

San Francisco, CA

Marketing Services Manager

. Coordinated and initiated contracts for Partners Program, Miller

Freeman's corporate high-tech advertising program

. Researched, developed and executed focus groups for several clients

. Performed extensive market research and analysis, including study

creation and presentation of results

King, Brown & Partners June 1995 -

September 1996

San Francisco, CA

Research Assistant

. Provided research and administrative assistance to Senior and Managing

Partner

. Conducted various types of research for clients

. Maintained project status database

Clients: Disney, JavaSoft, Hewlett-Packard, Levi's, Sun Microsystems

EDUCATION

May, 1995 - University of California Berkeley, CA

Bachelors of Arts Major: Interdisciplinary Studies Field Concentration:

Law, Race and Society

PROFESSIONAL & CIVIC MEMBERSHIPS

The Ad Club

BIMA - Boston Interactive Media Association

BostonCares - Volunteer

City-Wide Dialogues on Boston's Ethnic & Racial Diversity -

Member[pic][pic][pic]

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