Design Manager
Resume:
Diane Chen
Creative Director, Global **B
Bonita Street, Arcadia, California 91006 USA
***********@*****.***
OBJECTIVE
PASSIONATE IN INTEGRATED TRADITIONAL DESIGN, USER EXPERIENCE, STRATEGIC
VISION, COMPASSIONATE LEADERSHIP IN COMPLETE BRAND USER EXPERIENCE
Professional Experience
Creative Director, Brand & Strategy Design
7/2008 - present
Plantronics Los
Angeles, California
Lead all of the creative vision for Plantronics. Provide creative
leadership, strategic vision of visual language across retail consumer
packaging, POP, displays, interactive, web, multimedia, and mobile
experience.
Lead creative teams including designers, packaging engineers, copywriters,
web designers, 3D motion graphics, production, and external agencies from
concept development and execution process. Inspire and lead out-of-box
thinking to consistently pushing the edges. Oversee conceptual
developments of micro-sites for online campaigns, advertising, and email
communications.
Lead/train cross-discipline leadership collaborative process on vision,
strategic roadmaps, mentor creative teams to innovate through simulative
thinking outside of box. Set up high design quality standards. Oversee
schedule, workflow, and budget management.
Build in-house team, hire/manage external agencies on visual language
development, digital identity for innovative solutions and to ensure brand
experience design integration across mediums. Create documentation
standards that align with overall brand user experience design philosophy.
Senior UX Design Manager, Principal
12/2006 - 7/2008
Microsoft
Redmond, Washington
Xbox.com Zune.net
Lead brand creative and interactive teams in web user experience solutions
develop holistic experience to tell Xbox and Zune stories both traditional
and digital Xbox.com, Zune.net design, and Zune Social Web 2.0 UX
development. Lead conceptual thinking, direction of IA, UI, interaction,
and visual design teams. Define user interface, information architecture
integrate with content story, online marketing, site functionality and
creative style sheet.
Manage brand graphics communications in retail packaging, shelf impression,
display, signage and visual collateral. Work directly with retail
marketing to develop system graphics style for Xbox and Zune.
Multi-disciplinary partnership with stakeholder leadership, technology,
development, online marketing, product managers to identify, distill, and
synthesize audience focused content and messages to accomplish business
visions.
Lead integrated brand strategies, drive complex direction from visual
design, user experience, interaction design, information architecture,
usability and other relevant elements of online experiences into inventive,
engaging, and effective user-centered experience. Hire/manage external
brand design firms on visual language development, digital identity to
ensure brand experience design integration across mediums.
Enforce design disciplines with user-centric on ease of flow, use, speed
and aesthetic user experiences. Work across the entertainment division to
determine common practices and standards. Manage/lead external design
agency design process structure and budget.
Senior UX Design Manager
8/2005 - 12/2006
Microsoft
Redmond, Washington
Microsoft.com
Develop innovative, network-wide average 250 million global visits per
month global brand user experiences both consumer and business audience to
Microsoft.com. Participate in strategic thought leadership, user experience
flow on Vista, Microsoft Office, Microsoft Dynamics, Surface products, and
interactive campaign sites.
Lead/supervise cross discipline teams: IA, UI design, usability, visual
content design, interaction designs as a whole into user focused strategic
thinking directions to optimize latest web technology. Manage external
brand design firms on visual language development, digital identity to
ensure brand experience design integration across mediums.
Work across with business units UX teams, technology development to
determine common practices and standards of Microsoft.com. Manage/lead
external design agency design process structure and budget.
Global Brand Design Manager
5/2004 - 7/2005
Procter & Gamble - Tide, Downy, and Swiffer
Cincinnati, Ohio
Lead creative and brand design vision in conceptual brand design
development based on brand equity and brand architecture. Assist in
building global brand portfolio expansion in digital/web interactive space,
work with senior marketing directors to ensure brands' strategic
positioning is relevant, distinctive and competitive.
Responsible for www.swiffer.com, www.downy.com and www.tide.com visual
styling integrated with global/regional brand strategies. And overall
retail brand packaging presence tied equity framework with digital
experience. Oversee conceptual, collaborative, strong brand innovation
leadership.
Hire/manage global interactive design firms. Lead and responsible to
create, develop, manage brand creative for all brand identity elements for
global digital and traditional brand marketing content. Including retail
graphics, marketing programs, and brand packaging for retail. Manage
development of brand style guides, logos, trade shows, advertising, web,
interactive demos, videos, packaging, retail signage, product application
boards, and presentation materials.
Present conceptual work to internal teams, the global franchise business
executives, regions' brand marketing directors of the three global business
units - Swiffer, Tide and Downy.
Travel to Western Europe and Asia for ethnography research, retail store
check, and to understand various cultures and norms in retail, digital
brand engagement behaviors.
Creative Director, Global
3/2003 - 4/2004
Fiskars Brand, Inc.
Madison, Wisconsin
Lead and responsible to create, develop, manage brand creative for all
identity elements for global digital and traditional brand marketing
content. Including retail graphics, marketing programs, and brand
packaging for retail, wholesale, and channel partners. Manage development
of brand style guides, logos, trade shows, web, interactive demos, videos,
packaging, retail signage, and presentation materials.
Lead visual composition including UI language, icon development, site
information architecture and content direction. Team management, empower
out-of-box innovative thinking that is user-centric focused for seamless,
rich user experience.
Design leadership and drive creative visions involving product brand
development and visual communications in web, collateral, packaging, POP
and merchandising align with brand strategies and new business
opportunities.
Interface with senior global brand marketing team to develop strategic
direction and to maintain unified brand identity worldwide. Creative look
and feel in developing high-end products.
Creative Manager, Global
2/2002 - 2/2003
Nokia Vertu Los
Angeles, California
Lead and responsible to create, develop, manage brand creative for all
identity elements for global digital and traditional brand marketing
content. Including retail graphics, marketing programs, and brand
packaging and out-of-box experience. Manage development of brand style
guides, logos, trade shows, web, interactive demos, videos, packaging,
retail signage, and presentation materials.
Work directly with visual merchandizing, retail marketing communication,
and store design teams to develop visual communication style for global
Vertu stores.
Design strategy of global home pages integrated with brand marketing
communication and positioning, set web design standards. Oversee
conceptual, brand design implementation, user interface, information
architecture, and creative style. Key role to drive creative visions and
shaping and directing the user flow, interaction design for global
Nokia.com, Vertu.com and interactive work.
Creative partner with VP of Design on concept story vision, content
strategies, develop information architecture. Present concepts to global
senior business marketing executives.
Creative Director
8/1992 - 2/2002
HCF Creative
Los Angeles, California
Lead integrated brand strategies, drive complex direction into inventive,
engaging, and effective emotional brand aesthetic experience. Develop
creative strategies for all design activities including web, packaging,
marketing collateral, and broadcast.
Lead creative talents of art directors, web designers, writers, external e-
commerce agency, and photographers for North America region. Manage web
content strategies, communication hierarchy.
Oversee workflow and budgets are properly delegated to creative and outside
resources. Responsible for studio P&L, planning, collaboration with Hong
Kong Studio.
Art Director/Graphic Designer
8/1991-7/1992
ASATSU BBDO West
Los Angeles, California
Design research and development of print ads, marketing collateral - trade
catalog, consumer brochures, corporate identity, and 2D packaging.
Education
AIGA Harvard Business School Business Design Leaders Executive Program
Harvard University 2004 Boston, Massachusetts USA
MBA in Marketing Management Pepperdine University 1995 Malibu,
California USA
BFA in Graphics & Packaging Design Art Center College of Design 1991
Pasadena, California USA
AA in Graphics & Advertising Design Fashion Institute of Design &
Merchandising 1987 Los Angeles, California USA
Guest Lecture College of Creative Studies Detroit, Michigan April
2005 Art Center College of Design Pasadena, California 2004-2006
Languages Fluent in Mandarin Chinese, moderate in Japanese.
Awards Topcom Design Award France 2004
Web Screen Shots - sample highlights
http://picasaweb.google.com/dianeideea/Brand_Web_Product#
Multimedia:
http://public.me.com/dianeideea
Interactive Websites
http://www.youtube.com/watch?v=vyXyssUswbQ
http://www.plantronics.com/north_america/en_US/products/office/wirelessheads
ets/savi-office-wo100 (mid-lower right click on Savi Office flash demo)
http://www.plantronics.com/north_america/en_US/company/design/index.jhtml
(Click Expression through Design video)
http://halo.xbox.com/
http://www.xbox.com/
http://www.zunejourney.net/
http://zune.net/
http://www.microsoft.com/ (US, France, Germany, Japan)
http://www.microsoft.com/surface
http://www.microsoft.com/windows/windows-vista
http://www.microsoft.com/office/2007-rlt/en-us/Default.aspx
http://www.tide.com/
http://www.downy.com/
http://www.swiffer.com/
http://www.nokia.com/
http://www.vertu.com/
http://www.lodgetorreypines.com/
References upon request.
Contact this candidate