Manager Marketing
Resume:
D oreen Kirsch ** Taft Court
Livingston, New Jersey 07039
Email *******@*******.***
OVERVIEW
Integrated marketer who can successfully set strategic, analytical and
innovative
direction of consumer, professional and retail marketing programs to deliver
results.
Business development and project management
Negotiate strategic partnerships
Integrated relationship/online and digital marketing strategist
Promotion and Event Marketing strategist
Lead cross functional initiatives and multi-brand platforms
Responsible for ROI, key milestones and budgets
EXPERIENCE
BUSINESS CONSULTANT - Princeton, NJ July - December 2009
Ferrara&Company client: Heinz Foods Weight Watchers Smart Ones
(Managed business for colleague on maternity leave)
Led strategic development and implemented Promotion, Member Marketing
and Interactive Digital initiatives. Supervised Smart Ones on-line community,
built brand advocates and captured key insights.
MARKETLAB - Morris Plains, NJ 2004-2009
On Site Consultant Johnson & Johnson Consumer Products Company
Managed All That’s Healthy, a brand-sponsored relationship marketing
program that engaged consumers with digital media and built
sustainable brand advocates.
Integrated on-line and off-line tools, external and internal partnerships,
program analysis, consumer segmentation and promotions.
Included brands of Johnson & Johnson Consumer Products Company, McNeil
Consumer Healthcare Division, Neutrogena and Nutritionals.
Doreen Kirsch 23 Taft Court
Livingston, New Jersey 07039
Email *******@*******.***
On Site Consultant Pfizer Consumer Healthcare (PCH)
Developed interactive tools and targeted communication programs to increase
website traffic and capture qualified leads.
Brands included: Listerine, Listerine PocketPaks, Listerine PocketMist,
Neosporin, Purell, Lubriderm, Visine, e.p.t and Bengay.
MARKETING CONSULTANT 2002-2004
Developed new business presentations and events for companies.
NABISCO BISCUIT COMPANY, INC. - East Hanover, NJ 1999-2001
Promotion Marketing Manager
Responsible for delivering profitable sales growth through innovative multi-
brand and solo brand promotion programs.
Developed and managed multiple National, targeted and retailer- Specific
promotion initiatives to drive consumption.
Successfully negotiated and managed strategic alliances and merchandising
initiatives.
Nabisco Key Projects:
SnackWell’s and Ritz LPGA sponsorship/sampling
Oreo and Ritz NASCAR event
Chips Ahoy! ‘NSYNC Concert Tour Events
Kool Stuff/FNG Cereal Bars Nickelodeon on-pack/continuity
Led strategy for Corporate Event
Major League Baseball local promotions
Hispanic account specific events
P.S. PROMOTIONS - Chicago, IL/NJ Office 1997-1998
Director of Marketing East Coast
Secured corporate sponsors for concert events. Developed Consumer and
Trade Event Marketing programs for CPC Hellman’s account.
Doreen Kirsch 23 Taft Court
Livingston, New Jersey 07039
Email *******@*******.***
WARNER LAMBERT, INC. - Morris Plains, NJ 1991-1997
Category Promotion Manager, Personal Care
Led multi-disciplinary team in strategic planning,development, execution and
analysis of promotion activities.
Brands included: Lubriderm, Neosporin, Nix, Tucks, Anusol, Replens, e.p.t, Caladryl,
Benadryl Topical and new products.
Managed promotion budgets in excess of $20MM.
Managed synergy of regional, trade and consumer promotions and staff.
Strategic alliances and joint promotions.
Managed Lubriderm display promotion – achieved high levels (+26%) of
display support; generated volume increases across all outlets.
Engineered development of trial-generating promotions for new product
launches.
Category Promotion Manager, Oral Hygiene
Managed budgets in excess of $50MM.
Developed Oral Hygiene promotions/ New Product launches.
Led development and execution of “Operation Smile” promotion that
generated +2 share point increases for both Listerine and Efferdent.
Repositioned Efferdent creative promotion strategy to fit with brand
positioning. Resulted in higher redemption rates and share increases.
Led Hispanic initiatives for mouthwash.
Developed college sampling programs.
Doreen Kirsch 23 Taft Court
Livingston, New Jersey 07039
Email *******@*******.***
Consumer Promotion Assistant Manager, Consumer Health Products Group
Developed & implemented promotions for Listerine, Efferdent, e.p.t and
Replens.
Key analyses and lessons learned.
Negotiated contracts, managed promotion testing and strategic alliances.
T&T INTERNATIONAL COMMUNICATIONS - Basking Ridge, NJ
A 1991
Consultant
Managed budgets over $10 million
Led International Long Distance direct mail programs for the Assimilated,
Hispanic and Asian markets and bilingual/ethnic marketing programs.
COMMUNICATIONS DIVERSIFIED/PARAGON MARKETING 1987-1991
Director of Marketing Services, Assistant Vice President
New York, NY
Charged with developing programs that delivered increased sales and met
strategic goals.
Supervised budgets, Account Executives and vendors in all areas of creative,
production and merchandising of point-of-sale materials.
Secured key alliances for promotion events such as in-pack movie tickets,
incentive catalogues, and Money Magazine partnership.
Clients included: Philip Morris USA, Citibank, The Procter & Gamble Company,
Stroh Foods Sundance Juices, Shell Oil, and Pizza Hut.
SIEMENS, INC. - Iselin, NJ 1985-1987
Special Events Manager Led special events and trade shows.
Doreen Kirsch 23 Taft Court
Livingston, New Jersey 07039
Email *******@*******.***
BATTEN, BARTON, DURSTINE & OSBORNE (BBDO) - New York, NY 1983-1985
Promotion/Events Marketing Manager
Managed diverse promotions. Led Crisis Action Team Special Event ; non-
profit, multi-media event in support of a famine relief project.
Clients included: VISA, Schlitz, KIS Photo, William Carter Company
Account Coordinator
Estimated project budgets and prepared quarterly reports for Senior
Management.
Clients included: Pierre Cardin Licensees and Jacqueline Cochran, Inc.
EDUCATION
Emerson College, Boston, Massachusetts 1983
B.S. in Speech Communications
OTHER
Vice President P T Board Livingston, NJ 2002-2004
Operation Smile Fundraiser/Business NY 1993
Emerson Independent Video (EIV) Boston, MA 1981-1983
Special Events Producer, Local Television
Developed and supervised the First Annual EIV Emerson EVVY AWARDS.
Staged live two-hour multi-media event in collaboration with the National
Academy of Television Arts and Sciences, honoring
outstanding TV work.
Corning Summer Theater Internship Corning, NY 1982
Stage management, stage design, and marketing
Brooklyn Academy Of Music (BAM) Public Relations NY 1980
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