Sales Representative
Resume:
Elizabeth H. Kallok
Minneapolis, MN 55417
********@*****.***
PROFESSIONAL PROFILE
An accomplished and versatile Sales and Marketing Professional with a
proven record of achievement in fast-paced, dynamic environments. A self
developer with innovative problem solving skills; successful in applying
strategy to produce effective results. Excellent communication and
organizational skills, reflected in the ability to multitask, build a
strong team and manage operational processes. Significant experience in
company branding and marketing. Expertise in market-leading product
launches, multi-channel marketing programs and the development of unique
business value propositions. Motivated team player, possessing all skills
necessary to promote company growth.
PROFESSIONAL EXPERIENCE
Marketing Architects Minneapolis, Minnesota May
2007 - February 2010
Full service national advertising agency.
Account Executive, Affiliate Acquisition
Specialized in new business development and company branding.
. Responsible for business/client development across the country;
bringing on new affiliate partners in both TV and Radio mediums
. Exceeded sales goals set by upper management by 25% each quarter
. Engaged in face to face interactions with potential clients; General
Managers of Local Broadcast TV stations nationwide (NBC, CBS, ABC,
FOX)
. Qualified prospective clients and explained Marketing Architects'
complex business model through formal, boardroom presentations;
conducted over 300 meetings in 63 markets
. Collaborated with team members to find new solutions to bring to
media partners, thus enhancing existing relationships
. Rapidly scaled TV model and developed a value proposition relevant to
the marketplace; instrumental in the repositioning and transformation
of initial media platform
. Conducted post analysis data gathering on newly acquired stations to
insure partnerships were beneficial, not only in terms of company
gross margin, but also by advertiser metrics
Account Executive, Affiliate Services May 2007 -
December 2008
Managed and Acquired Media Partners
. Managed the operational and strategic aspects of media affiliates
. Built relationships among Radio partners, responsible for the growth
and retention of these relationships
. Worked with team on best practices and creating new revenue
opportunities both internally and externally
. Collaborated with team on direct mail campaigns that reinforced
company platform and brand
Thomson FindLaw Eagan, Minnesota June 2006 -
May 2007
Leading provider of online legal solutions. Most visited legal information
website in the world.
Client Development Consultant
Proactively contacted potential business clients and existing customers.
Researched marketing efforts and web use of law firms, and consulted as to
the best FindLaw solution to grow law firm businesses.
. Responsible for business/client development throughout the Northeast
region
. Prospected and closed new business through cold calling; upgraded
existing customers
. Analyzed client needs and business objectives
. Actively participated in the process of website design and
development to appropriately fit law firm needs
. Collaborated with development team to effectively coordinate and run
each project appropriately
. Worked with Senior management group to develop and launch pilot
programs, enhancing FindLaw's reach and market domination
Thomson West, Eagan, Minnesota
April 2005-June 2006
Leading provider of integrated information solutions to the legal,
financial and business industry.
Inside Sales Representative
Secured direct sales of Thomson West products by placing outbound calls.
Generated revenue by up selling and cross selling to existing Thomson West
customers.
. Responsible for the growth and development of 5 territories in the
Southwest region
. Consistently exceeded both individual territory quota as well as
overall personal quota
. Fostered positive customer relations by building rapport and
maintaining a high level of professionalism
. Maximized revenue opportunities through all sales channels by teaming
with field sales partner
BluePrint, Minneapolis, Minnesota September
2004-April 2005
Human resources consulting company specializing in corporate outplacement,
professional search and human resource contract placement.
Marketing Assistant
Responsible for the development and execution of marketing strategies to
brand the BluePrint name in the Twin Cities marketplace.
. Assisted in the development of marketing pieces for direct mail
campaigns
. Executed and managed direct mail campaigns from start to finish
. Assisted in the development of marketing materials for clients
conducting job search campaigns
UNIVERSITY OF MICHIGAN, Ann Arbor, Michigan January
2003 - May2004
Telefund group, responsible for contacting alumni to raise money for
various school and student programs.
Student Manager
April 2003 - May 2004
Facilitated group and individual discussions regarding successful calling
strategies, team and individual expectations, and performance improvement
opportunities.
. Assisted individuals and teams in achieving success through coaching
and training
. Received "Team Player Award" by senior management
Student Fundraiser
January 2003 - April 2003
Fundraiser for student programs and initiatives.
. Recognized as a top performer through award for "Excellence in
Fundraising"
. Consistently exceeded sales quota requirements set by management
. Identified as a leader, and promoted into management in less than four
months
EDUCATION
University of Michigan
May 2004
Bachelor of Arts - Communications & Spanish
Studied abroad in Seville, Spain
2003
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