Sales Manager

MICHAEL L. STELL

**** ****** ***., *******, ** **305

PHONE 404-***-**** . email ************@*********.***

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QUALIFICATIONS SUMMARY

A top-performing self-starter consistently receiving recognition for

leadership. Has the ability to motivate cross-functional teams to achieve

strategic goals. Is profit-oriented and committed to a process-based

approach. Reputation for dependability, problem solving, interpersonal

skills, strong work ethic and results.

Functional Expertise

Strategic Planning Sales Management Cross-functional Team Leadership

Project Management Product Management Territory Management

Strategic Account Management

PROFESSIONAL EXPERIENCE

AMES TAPING TOOL SYSTEMS, Inc. 2002 - 2009

Director of Sales 2006 -2009

Sales of rental franchise program to independent retailers; increased

geographic penetration in support of dual-brand strategy. Achieved 46 new

franchise locations including conversions of 9 competitive locations.

Managed sales of specialty contractor tools through distributor channel and

company-owned stores. Regained brand leadership position through

development and implementation of company approved strategic plan.

Supervised outside sales and customer service teams.

Distribution Manager 2002-2006

Lead the company store expansion directive, from assignment of the MSA

through financial approvals to an outfitted and stocked store. Developed

supporting documentation including revenue projections to justify funding.

Investigated markets for suitable store locations. Designed floor-plans and

secured bids for construction. Negotiated and executed leases. Managed

build-outs. Orchestrated outfitting and store set-up.

. Developed and documented store opening process

. Successfully developed and managed an efficient opening process for 51

new stores, on time and on budget

. Forged a consistent look and feel to all new stores

. Developed standard turn-key outfitting template

Michael L. Stell page 2 of 2

Product Manager 2002-2006

Assured market demands were met in new product development and existing

product quality.

Wrote new product justifications including features, development costs, and

revenue projections. Developed marketing and technical support materials

for product launches. Successfully launched 3 new products; exceeded

revenue and profit growth projections for each.

Marketing Manager 2002-2006

Created concepts for programs and promotions. Developed a process to

implement the production of supporting materials, and then managed that

production.

Winner of the inaugural Charlie Whipple Award - Jan 2007 - awarded to the

Ames Associate who best exemplified the qualities of passion, customer

service and focus and is fully accountable for actions and results.

SIEMENS ENERGY & AUTOMATION, Norcross, GA 1998 - 2002

Product Manager, Industrial PC - Re-introduced the product family to the US

market

. Was responsible for product sales across US, providing technical and

sales expertise to over 300 field and distributor sales

representatives

. Created first-ever multi-media launch kit including product awareness,

sales and technical training, promotional programs, and customer

support materials

. Lead cross-functional negotiations with multiple departments and

competing interests to overcome image and awareness problems

AROMAT CORPORATION, Norcross, GA 1996 - 1998

Sr. Sales Engineer

. Managed four-state territory selling PLC, photo-electric, proximity,

and laser displacement sensors

. Increased core product sales by recruiting and supporting new

distributors and improving support to existing customers and

distributors

Winner of SALES PERSON OF THE YEAR - 1997

SIMCO TECHNOLOGIES, Norcross GA 1987 - 1996

Sales Engineer 1994 - 1996

Inside Sales Manager 1991 - 1994

Inside Sales 1987 - 1991

EDUCATION

GEORGIA INSTITUTE OF TECHNOLOGY, BS Industrial Management

ADDITIONAL TRAINING and Awards

AMA-Fundamentals of Marketing, Professional Selling Skills,

Sandler Selling System, Eagle Scout

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