Sales Manager
Resume:
CATHERINE M. SUCHOWIJ
**-** **** **. - #** - Astoria, NY 11105
(e-portfolio) http://www.csuchowij.webs.com/
*********@*****.***
CAREER PROFILE
A professional, creative-minded copywriter who has a true talent for taglines and a penchant for
prose. Possesses proven writing ability in multiple fields and business channels.
PROFESSIONAL EXPERIENCE
Freelance Marketing Consultant, Astoria, NY 2006 - Present
BIONOVA Inc. - 2008-2009
• Introduced revolutionary skincare line to online social networks i.e. Facebook, MySpace.
Re-crafted product information utilizing superior grammar and usage for technical product
descriptions.
Composed press releases for related industry magazines.
Provided clear and concise sales training manuals.
Communicated exciting product features and upcoming events with press writers and editors.
Marenzana Group - 2008
• Crafted e-mail blasts for potential conference business.
Created compelling, sales collateral for new property brochures.
Composed web content for event management company.
Luxury Marketing Council – 2007-2008
• Collaborated in strategic planning of events, including scripting event invitations and writing event
overviews and synopses.
Cataloged past event write-ups for website posting.
Participated in team brainstorming for future events and ‘Think Tanks’.
Essie Cosmetics Ltd. 2007
• Collaborated with VP of Marketing on brand positioning for product launches, including writing
positioning statements and support materials.
Assisted in the development of effective sales promotions and collateral for worldwide distribution,
which resulted in the increase of sales by 20% in the second quarter.
Spearheaded a large-scale research project to identify chief competitors’ advertising campaigns
and brand strategies.
Maintained advertising contracts with key business-to-business and consumer publications,
utilizing value-added opportunities to promote brand image.
Provided web copy and groomed all features of Essie’s e-commerce site, including seasonal color
collections, special promotions and contests for the online consumer.
• Initiated naming sessions for new color collections including color names, descriptions and
themes.
Wrote monthly trend columns for Scratch, an international beauty trade publication.
Kenai Yoga Center 2006
• Provided consumer insight and key direction that included copy and layout of text and photos for a
Teen Yoga program flier.
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CATHERINE M. SUCHOWIJ
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PROFESSIONAL EXPERIENCE
L’Occitane Inc., New York, NY
Corporate Sales & Marketing Manager 2000- 2005
• Incorporated catchy names and copy for select travel-sized and limited edition products for
corporate gift sets for niche markets.
Collaborated closely with the Creative Director on annual corporate gift catalogs, including the
management and coordination of photography, design and copy writing.
Composed effective sales copy for business-to-business and retail channels.
Established mutually profitable co-branding partnerships with MasterCard, American Express,
Monaco Tourist Office and others.
Contributed articles and news flashes monthly to Delta Sky Magazine featuring new and
upcoming L'Occitane products.
• Crafted new product information, effectively combining L’Occitane’s ‘voice’ and clinical data for the
e-commerce site.
EDUCATION
BA Communications, Marist College, Poughkeepsie, NY - 1992
Marketing Certificate, Baruch College, New York, NY - 2007
SKILLS
MS Office (Word, Excel, PowerPoint, Outlook) Mac OS X (Leopard, Snow Leopard), Acrobat
Professional, Photoshop
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