Marketing Project
Resume:
P atricia Bailey
P.O. Box ****
El Cerrito, CA **530
***********@*****.***
********.*******@***.***
M A R K E T I N G / C O R P O R AT E C O M M U N I C AT I O N S / P R O P O S A L D E V E L O P M E N T
Skilled and quality-focused professional with over thirteen years of experience in marketing, communications and graphic design.
I have proven skills in marketing strategies, brand positioning and corporate communication materials that sustain growth for the
company and create stronger visibility. Managed several projects simultaneously, effectively and enthusiastically in multi-
functional platforms. My professional experience includes:
• •
Brand Management Collateral Development
• •
Campaign Management Marketing Strategy & Communications
• •
Graphic Design – Marketing Materials Web Design
• •
Package Design Media Relations
• •
Internal Communications Tradeshows/Tradeshow graphics
• •
Database Management Proposal Development
Professional Experience
Confidential Architectural & Engineering Firm
East Bay Area
Marketing Manager
Marketing: I manage all of the proposal development activities, which include managing and developing technical and
marketing material for contract pursuits in the federal, state, military, public agency, and public sector markets. I am
responsible for setting up a project database that entails all aspects of projects, including budgets, personnel, project dates,
change orders, etc. Implemented several new databases, which includes existing and new market sectors. Proactive in lead
research/generation for new projects, which included DOD, GSA, DGS, and other public and private sectors.
Updated/enhanced all new marketing collateral for proposals, presentations and email campaigns. Responsible for
implementing Green Business Program and AIA Committee on the Environment (COTE) program. Marketing activities in
greater detail include:
• Lead generation and database management;
• Subconsultant database and proposal coordination of subconsultant information;
• Development of marketing and branding material;
• Strategic planning and proposal management, proposal writing, editing, management and production;
• Development of SOQs and SF330 submittals;
• Event planning, trade shows and technical conferences; and
• Marketing and business development meetings, strategies and tracking.
Graphic Design: Designed new proposal, presentation, brochure, statement of qualifications and project templates in
InDesign and Illustrator. Responsible for all advertising design/coordination and the design for awards programs. I enhanced
all new proposal graphics. Updated/enhanced company branding and corporate marketing communications materials; and
worked with outside vendors for printing and photography. Designed tradeshow graphics, signage and collateral. Related
graphic design projects included:
• Designing proposal covers and graphics, charts, matrices, schedules, organizational charts, maps and tables;
• Designing brochures, pamphlets, holiday cards, business cards and technical presentations;
• Ad design and awards, which included over-sized story/poster boards;
• Tradeshow graphics, signage and collateral; and
• Brochure/statement of qualifications for the wine industry, solar photovoltaic industry, commercial building industry and
tenant improvements.
September 2008 – October, 2009
Skipping Stone
Fountain Valley, California
Marketing Specialist
Marketing: E-mail marketing campaigns/marketing campaigns, writing copy for campaigns and reporting of the emailing
activities, database management, writing press releases, distribution of press releases and articles to various publishers and
editors; writing copy for websites; formatting/editing copy for new marketing collateral; email campaigns; marketing
research; tradeshow coordination, database reporting, market research and webinars. Assisted in the implementation of
recruiting software, writing/editing and graphics for private member site.
Graphic Design: Designed html email campaigns with graphics, designing brochures, business cards, stationery, postcards,
website updates, 2 new websites, website graphics, PowerPoint presentations and graphics for presentations, specialty
welcome kit graphics and content, sourcing vendors, banner ads, office forms and tradeshow graphics, search engine
optimization (SEO plans) and internal IT.
July 2008 September 2008
Various Companies (Currently)
Orange County, California
Freelance Graphic Designer/Marketing/Communications
Marketing: Updated medical device training manuals for an international company that specializes in medical equipment,
mainly used in the operating room for surgical procedures, which required editing and formatting, and business plan edits.
Graphic Design: Created graphics for medical device training manuals, labels with multi-language instructions and
instruction pamphlets with multi-languages, business cards, website design and website updates; and business plan graphics.
April 2007 – July 2008
Lundstrom & Associates Architects
Santa Ana, California
Marketing Designer/Coordinator
Marketing: I managed the proposal development process for public and private sector pursuits. Responsible for coordinating
vendors for printing and photography. Proactive lead generation and database management. Introduced the firm to tradeshow
and conferences and managed a tradeshow/conference calendar and purchased new tradeshow booth equipmjent. More
specifically, marketing tasks included:
• Proposal writing, editing, management and production and subconsultant coordination;
• Managed and developed technical and marketing material for contract pursuits in the federal, state, public agency, and
public sector markets;
• Tradeshow coordination/management and purchases of tradeshow equipment;
• Contributed to the successful development of company branding and corporate marketing materials; and
• Business development marketing and strategies.
Graphic Design: Responsible for the company branding and marketing materials, including creating design solutions for
architectural presentation boards and conceptual/schematic design drawing. Assisted in creating conceptual graphic designs
for company website with associated logos, trade show displays, print ads, packaging designs, and architectural promotional
marketing materials. Directed in-house and contracted creative talent for 3 dimensional architectural models. Accountable for
achieving statistically successful and competitive graphic design based proposal development, and advertising.
Graphic design accomplishments:
• Designed tradeshow booth graphics, signage and collateral;
• Designed new templates utilizing new corporate branding, which included PowerPoint, InDesign Proposal templates,
InDesign Project experience sheets;
• Coordinated new photography for all major projects;
• Designed covers and graphics for all proposals, brochures, pamphlets, calendars, postcards, business cards; and technical
presentations;
• Created proposal templates, presentations and storyboards;
• Designed marketing material for public works projects and firm statement of qualification for public sector; and
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• Created brochures for institutional, health care & commercial projects.
February 2006 – April 2007
Wildermuth Environmental
Irvine, California
Marketing Specialist/Designer
Marketing: I was also involved with writing specific non-technical sections and updating materials for proposals and
statement of qualifications, including all graphic-related content for these proposals. This also included the redesign in the
appearance of proposals, statement of qualifications, including covers, tables, figure placement, adhering to company
standards / branding. All employee resumes were updated and redesigned including professional photos from a local
photographer and emphasizing specific projects and individual biographies, which are provided both in InDesign and MS
Word. I was instrumental in lead process, as well as capturing specific client data, and any potential future project
information. I was responsible for maintaining a specific database used for future business development. I designed and
implemented a marketing, business development plan for the firm and managed and developed technical and marketing
material for contract pursuits in the federal, state, public agency, and public sector markets. Contributing to the successful
development of marketing and branding material. Providing as-needed support to a client’s proposal coordination and
business development staff. Additional information on specific projects is listed below in greater detail:
• Responsible for the coordination of proposal materials, including reviewing the RFP and outlining a response,
capturing client information, setting up kick-off meetings, assisting in the strategy of the message, developing a
schedule, distributing assignments, writing and editing the sections, and maintaining schedule of participants roles in
proposals and presentations;
• Providing market research and receiving, updating and distributing client CIP programs;
• Developing marketing materials, such as project descriptions and associated graphics, experience lists, company
qualifications, brochures, and staff resumes;
• Conducting request for proposal (RFP), request for qualifications (RFQ) searches, and company-wide distribution; and
• Coordinating presentations, collaboration in the development of a theme(s), benefits statements, and an overall look for
the presentation, developing presentation materials, participating in presentation rehearsals, and gathering all audio-
visual equipment and peripherals.
Graphic Design: I was involved with many projects, including coordinating the redesign of the company website, writing
and designing the website content layout, arranging for photography, writing project descriptions, and providing design
concepts for over-all design, including photos for Flash, as well as designing individual marketing collateral and applying
company standards for download on the internet. The website took several months to redesign, even with the assistance of an
outside design firm. Many project descriptions with imagery, had to be developed and written, as well as photos and
biographies for key staff members. I worked with a photographer and many departments to research information, which
eventually would be placed on the website. I assisted in the maintenance of client websites and redesigned all marketing
templates, which include PowerPoint, InDesign – statement of qualifications, project descriptions, resumes, corporate
brochures, and tradeshow signage and materials.
Graphic Design/Web Design/Layout/Pre-Production Tasks
• Graphic design, printing, production, binding, and delivery of brochures, flysheets, ads and posters;
• Designing flow charts, charts, matrix tables, proposal and soq covers, graphically-enhanced site plans or technical
illustrations;
• Updating project websites for various clients, as well as collaborating with outside design firm on company website
design and content;
• Working for multiple project managers, providing technical graphical support for professional-level engineering and
planning reports, plans and presentations, coordination and designing technical presentations, utilizing GIS
information, aerials and AutoCAD files;
• Applying and following company style guidelines appropriately to maintain consistency across marketing
communications materials of all kinds;
• Designing any miscellaneous company graphics, which include awards, invitations, press releases and advertisements;
• Stayed up-to-date with new hardware and software products and associated design methods;
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• Trade show coordination and preparation, including trade show graphics, signage, promotional materials; and
• Coordinating and designing PowerPoint presentations for clients, technical symposiums, and company meetings.
May 2004 – November 2005
Kennedy/Jenks Consulting
Irvine, California
Marketing Manager/Designer
Marketing: At Kennedy/Jenks Consultants, the core of my day-to-day tasks were comprised of proposal and statement of
qualifications preparation and production, including research, capturing client information, writing, editing, coordination,
scheduling, planning, production, and any graphics to be included in the submittal (i.e., covers, charts, lists, org charts, flow
charts, illustrations). I was also involved with client-focused business development and marketing strategy meetings, in which
this information would show relevance in creating a winning strategy for the award of a new project. I was also involved in
capturing client information for future project opportunities and creating action item lists for our Client Project Managers,
with respect to client contact. In addition, I also had the opportunity to be directly involved with defining the scope of work,
assigning various tasks, conceptualizing a theme or mission statement and benefit statements, and designing proving graphics
for proposals and PowerPoint presentations. Other miscellaneous tasks involved maintaining project websites, writing and
providing client and company information for marketing, visibility, and strategic plans, which included the design of
marketing pieces, such as tri-folds, flysheets, brochures, and technical presentations. Further detail is described below:
Marketing Tasks
• Responsible for the coordination of proposal materials, including reviewing the RFP and outlining a response,
capturing client information, setting up kick-off meetings, assisting in the strategy of the message, developing a
schedule, distributing assignments, writing and editing the sections, and maintaining schedule of participants roles in
proposals and presentations;
• Writing, editing, and developing all sections of SF 330 proposals and government forms;
• Providing market research and receiving, updating and distributing client CIP programs;
• Developing marketing materials, such as project descriptions, experience lists, company qualifications, brochures, and
staff resumes;
• Conducting request for proposal (RFP), request for qualifications (RFQ) searches, and company-wide distribution;
• Coordinating presentations, recommending response strategy, developing a theme(s), benefits statements, and an
overall look for the presentation, developing presentation materials, participating in presentation rehearsals, and
gathering all audio-visual equipment and peripherals;
• Weekly senior staff meeting participation, as well as all marketing and business development meetings, discussing
agendas, creating action items for Client Managers, opening discussions, and taking minutes, writing and distributing
minutes;
• Maintaining proposal log, and sales pipeline, results from wins/losses of potential new projects, and Q & A from
debriefs;
• Scheduling and sharing workload with project managers, marketing coordinators, and administrative assistants;
• Assisting in the writing and providing strategic client information for marketing, visibility, and strategic plans;
• Editing and formatting technical reports, letter proposals, and environmental guidance manuals; and
• Participating in client-focused business development/marketing meetings, regarding existing and potential strategic
clients, as well as developing client capture plan and assisting in implementing strategic concepts in developing
strategic client relationships.
Graphic Design/Web Design/Layout/Pre-Production Tasks
• Graphic design, printing, production, binding, and delivery of brochures, flysheets, proposal graphics, ads, and posters;
• Designing and implementing project websites for various clients, as well as being a webmaster for specific client
project websites;
• Working for multiple project managers, providing technical graphical support for professional-level engineering and
planning reports, plans and presentations, coordination and designing technical presentations, utilizing GIS
information, aerials and AutoCAD files;
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• Applied and followed company style guidelines appropriately to maintain consistency across marketing
communications materials of all kinds;
• Stayed up-to-date with new hardware and software products and associated design methods;
• Worked directly with clients to prepare and share graphics, AutoCAD files, and other documents for reports and
presentations;
• Trade show coordination and preparation, including trade show graphics, research, etc.; and
• Coordinating and designing PowerPoint presentations for clients, technical symposiums and company meetings.
April 2002 – April 2004
Confidential Environmental Consulting Firm
Irvine, California
Sr. Marketing Coordinator/Designer
Marketing: My day-to-day tasks primarily consisted of proposal and statement of qualifications, which included research,
writing, editing, coordination, planning, scheduling, and production. I also designed and implemented their company website.
Other miscellaneous tasks involved writing, technical editing, and providing client and company information for marketing,
visibility, and strategic plans, which included the designing various tri-folds, flysheets, brochures, and technical presentations.
For more detailed information, please see below:
Marketing Functions
• Managed the marketing communications flow of work through the department;
• Participated in bi-weekly marketing meetings; track action items and schedule/track separate pursuit strategy sessions;
• Oversight in driving strategies for individual marketing efforts;
• Conducting request for proposal (RFP), request for qualifications (RFQ) searches and company-wide distribution;
• Collaborated with executive staff on go/no go decisions;
• Ensured schedules are met and that the various aspects of proposals (technical scope, staff qualification and
experience, biographical data, etc.) and other marketing materials are accurate and delivered in a timely manner;
• Participated in interview strategy sessions and coaching rehearsals; and
• Assisted in drafting, editing, proofing, and preparing final copy for proposals, statement of qualifications and write-
ups.
Graphic Design/Web Design/Layout/Pre-Production
• Created concepts, designs, layouts, and prepared artwork for all marketing materials, website and presentation
materials, as well as proposals and proposal covers;
• Accurately represented the company’s image and met the goals of each specific project;
• Applied and followed the company style guidelines appropriately to maintain consistency across marketing
communications materials of all kinds;
• Utilized appropriate graphic design techniques for the development of all marketing and sales collateral materials and
presentations, including the utilization of the appropriate software application for each project;
• Stayed up-to-date with new hardware and software products and associated design methods;
• Consistently stayed current on advanced graphic design techniques and print production processes to develop materials
cost effectively, without sacrificing quality;
• Ensured that all designs and selected materials allow each project to be complete within budget and within time
constraints;
• Proactively provided suggestions for reducing costs as appropriate;
• Graphically enhanced site plans, over-sized presentations, and AutoCAD drawings;
• Worked for multiple project managers, and provided technical graphical support for professional level engineering and
planning reports, plans and presentations;
• Prepared complex graphics, including maps, flow charts, report covers, and original technical documents;
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• Worked directly with clients to prepare and share graphics, AutoCAD files, and other documents for reports and
presentations, and
• Worked with outside vendors in the preparation of presentation boards and other professional quality materials.
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September 2001 – April 2002 (contract work 2004, 2005 & 2007)
The Owen Group, BFL Owen and Henrikson Owen & Associates
Irvine, California
Contract Designer/Coordinator
At the Owen Group my day-to-day tasks consisted of preparing graphics for proposals, presentations, and special meetings.
The graphics for these specific meetings would include presentation boards with graphically-enhanced site plans for
presentation purposes. I also provide graphics for proposals and statement of qualifications. I was involved with updating two
company websites and creating another one and providing new copy and graphics, as well. In addition to the graphics, I was
also involved with writing and formatting proposals, presentations, client and company information for marketing, and
visibility, and strategic plans, which included the design of marketing pieces, such as tri-folds, flysheets, brochures, and
presentations. Additional information is listed below:
Graphic Design/Web Design/Layout/Production
• Created concepts, designs, layouts and prepares artwork for all marketing materials, website and presentation
materials, as well as proposals and proposal covers;
• Designed and updated the firm’s three company websites;
• Accurately represented the company’s image and meets the goals of each specific project;
• Applied and followed the company style guidelines appropriately to maintain consistency across marketing
communications materials of all kinds;
• Utilized appropriate graphic design techniques for the development of all marketing and sales collateral materials and
presentations, including the utilization of the appropriate software application for each project;
• Ensured that all designs and selected materials allow each project to be complete within budget and within time
constraints;
• Graphically enhanced site plans, over-sized presentations and AutoCAD drawings;
• Worked for multiple project managers, and provided technical graphical support for professional level engineering and
planning reports, plans and presentations; and
• Prepared complex graphics, including maps, flow charts, report covers and original technical documents.
• Marketing Functions
• Assisted in drafting, editing, proofing and preparing final copy for proposals, statement of qualifications and write-ups,
• Ensured schedules are met and that the various aspects of the proposals (technical scope, staff qualification and
experience, biographical data, etc.) and other marketing materials are accurate and delivered in a timely manner,
• Scheduling and sharing workload with marketing coordinators, project administrators, and administrative assistants;
• Assisted in the coordination of presentations and the development of presentation materials, participated in
presentation rehearsals, and gathered all audio-visual equipment and peripherals for presentations, and
• Organized and developed an archival image library
April 2000 – June 2001
MotorVac Technologies, Inc.
Santa Ana, California
Marketing Manager/Designer
Marketing: At Motorvac, I had the opportunity to be directly involved with the design of trade show booths, coordination
and planning of many trade shows, pre-trade show arrangements, carpeting and booth size selection, schedule development,
organization and the design of promotional and/or pre-show mailers / postcards / invitations, trade show signage and graphics,
ordering trade show attire and arranging for company logo on all clothing, show sign-up and logistics, arrangements for booth
preparation, transportation, set-up, and return, as well as all pre-trade show arrangements and budgeting. In addition, I was
involved with post-trade show activities, which included database management, post-trade show mailers, product inventory
and approval of trade show expenditures.
Other miscellaneous tasks involved maintaining project websites, writing and providing client and company information for
marketing, visibility, and strategic plans, which included the design of marketing pieces, such as tri-folds, flysheets,
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brochures, signage, and banners, advertisements for several automotive-related magazines and / or publications, and technical
presentations. Administered a $500,000 advertising budget. Additional information is listed below:
Graphic Design/Web Design/Layout/Production/MARCOM
• Collaborated with marketing team (with the assistance of outside design firms), on all trade show booth design, trade
show signage, graphics and clothing. Coordinated all trade shows with product, set-up, etc.;
• Maximized press exposure with press, editors, publishers, authored articles, press releases and editorials;
• Responsible for all database management, implementation, and coordinating mailings on a timely basis;
• Managed several projects simultaneously, effectively and enthusiastically in a multi-functional platform;
• Responsible for implementing marketing promotional campaigns and monitored competitive advertising;
• Worked with various Printers and Advertising firms for printed materials, banners, trade show materials and trade show
apparel;
• Designed and produced, from concept to print, publications such as marketing material, print advertisements, product
catalogs, annual reports, multimedia, CD, and all advertising design using print and electronic media, as well as
reviewed blue lines, match prints, color keys, laser proofs, and press runs for marketing literature;
• Utilized digital camera and outside photographer for print ad design, Internet site, trade show graphics, and PowerPoint
presentations for internal usage and outside clients, sales reps, and distributors;
• Planned and executed photo shoots for all new and existing products, as well as providing talent for video productions
and creating an image library;
• Collaborated with marketing team and staff to develop scripts for instructional videos on new products;
• Coordinated and assisted in the production of instructional videos, master tapes, VHS and PAL duplications;
• Proactively recommended for digitizing all videos to digital MPEG format for viewing on computers, as well as
utilizing the MPEG’s as a sales tool for all sales representatives;
• Responsible for mass CD duplication;
• Managed the marketing communications employees and controlled the flow of work through the department;
• Assisted Product Brand Manager with package design and preliminary prototype drawings with features and benefits
for new products, operating manuals, product catalog sheets & brochures and
• Managed website content development, design and execution, as well as implementation of on-line Internet store with
over 500 products.
May 1999 – April 2000
Test Rite Products Corporation
Buena Park, California
Marketing Creative Designer
Marketing: At Test Rite Products Corporation (USA), I was involved with the packaging of various automotive aftermarket
products, which included hydraulic jacks, shop tools, screwdriver sets, drills, sanders, heat guns, socket sets, shop seats, and
many more items. These were mainly packaged in either the General Motors branding or the ACDELCO branding. The
ACDELCO line was sold internationally, so we had to design the packaging with Spanish and French language as well. The
copy was translated through local translators. The ACDELCO guideline standards were very specific in size and layout and
each package had to be designed according to their specifications. The die cuts for the packaging layout was designed
according to the actual product and usually produced in Taiwan or China, depending on where the items were being packaged.
In addition to the package design, I was also involved with tradeshows that displayed many of our product line. I was
involved with every aspect of the tradeshow process, except for travel, hotel, and restaurant arrangements. Additional
information follows:
Graphic Design/Package Design/Layout/Production/Marketing
• Developed/designed Individual product packaging artwork, following General Motor’s/AC Delco Guidelines;
• Over-seeing final artwork from main artwork department in Taiwan. Implementing and changing existing packaging
designs for better over-all appearance, as well as new marketing sell sheets, catalogs and any new marketing materials;
• Created and upgraded graphics ability within a marketing department, which included upgrading G3, Gateway PC,
purchasing all new up-to-date software for both Mac & PC;
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• Added on external JAZ drives and Zip drives, along with a CD burner, scanner, digital camera and Tektronix 780
printer;
• Re-designed existing and Upgraded AC Nielson Spaceman Merchandiser software for the capabilities of building and
designing plan-o-grams, utilizing online image library of entire existing product for customers for in-store displays of
product;
• Communicated consistently with outside vendors, which included advertising firms, P. R. firms, printers, etc.;
• Developed & implemented Power Point presentations for entire Test Rite, ACDelco & GM Goodwrench line;
• Worked closely with outside firms to design new logos and packaging concepts for future projects; and
• Trade show experience (APAA), setting up and dismantling trade show booth, hotel reservations, product shipping, all
electrical, utilities, extra manpower, signage, banners and marketing materials.
June 1998 – May 1999
Fuscoe Engineering, Inc.
Irvine, California
Graphic Designer/Marketing Coordinator
Graphic Design/Layout/Proposal Production
• Collaborated with project managers, engineers, architects, and builders to develop and design in-depth proposals with
graphics and AutoCAD site plans, digital imagery and typesetting;
• Collaborated with engineers and project managers to develop extensive cost estimates, SOQs and RFPs;
• Responsible for all ad publication design, print collateral, and graphically enhanced AutoCAD engineering drawings;
• Assisted in redesigning the Internet site with marketing team;
• Created image library utilizing professional site photos and digital camera;
• Prepared over-sized presentations for engineers and project managers, utilizing AutoCAD drawings, graphics and
digital imagery; and
• Maintained database and worked with marketing team for mass mailings.
Additional Qualifications & Skills
• Integration into new market sectors, including USACE, DOD, air force base work;
• Effective in managing time and resources to produce and deliver project assignments under strict deadlines; works well
under pressure;
• Proficient in graphic and media design software: QuarkExpress, Adobe InDesign CS3 & CS4, Adobe Pagemaker,
Adobe Photoshop, Adobe Illustrator, and other graphic-oriented software packages; as well as numerous database
management applications, including CRM, BST and Salesforce;
• Strong capabilities in resource development, project and proposal coordination, management and organizational skills,
and strategic problem solving;
• Comprehensive knowledge of key business software applications for both the PC and Macintosh Environment,
including all Microsoft Office applications.
• Demonstrated skills in working in a fast paced environment with minimal oversight.
Education
University of Phoenix, California – B.S., Marketing (still in progress)
Platt College, Newport Beach, California – AA, Graphic Design
Anchorage Community College, Anchorage, Alaska – Computer Programs
Newbridge College, Tustin, California – Several Computer Programs
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Software Currently Used
• Microsoft Office (Word, Excel, PowerPoint, Access & Outlook 2007)
• Creative Suite CS3/CS4/(InDesign CS2, CS3/CS4/Illustrator CS2, CS3/CS4/, PhotoShop CS2, CS3/CS4, Adobe
Acrobat 9 & Adobe GoLive)
• SwishMax 2
• Dreamweaver
• Corel Paint, Corel Draw
• Winzip/WinRAR
• Salesforce
Software Used Previously
• Access
• Page Maker
• Quark Express
• Image Expert
• Presentation
• Publisher
• CD Creator
• Freelance
• Spaceman
• Front Page
• Toast
• File Maker
• Lotus Notes
• Word Perfect
• Lotus 123
• FlightCheck
• PitStop
• Act
• AutoFX
• Sonic
• Image Ready
• Visio
• Bartender/Barcoder
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