Manager Sales

ANETA B. REBERG

*****.******@*****.***

**** *** ******* ****

Canton, Michigan 48187 Cellular: 231-***-****

CAREER SUMMARY

A senior level finance leader with global operational experience as well as

performance improvement expertise. Superior analytical skills and solid

track record in profit improvements, cost containment, and growth

strategies. Skilled in managing complex initiatives and cross-functional

teams. High energy level, strong take-charge ability and follow through.

Core competencies include:

Global Pricing Financial Analysis, Modeling Cost Accounting /

Strategies & Planning Controls

Marketing Programs Financial Reporting & Sarbanes Oxley / GAAP

Forecasting

Strategic Planning Int'l Contract Assessment & Business Development /

Development M&E

Investment Analysis Risk Management / Insurance Market Research

PROFESSIONAL EXPERIENCE

AEES INC, former division of Alcoa, Farmington Hills, MI

2006-Current

Global manufacturing company of electrical and electronic distribution

systems with annual sales of $800 million

Finance Manager, Corporate Strategy & Planning, M&E 2008-Current

Managed performance improvement initiatives for the company. Focused

on planning, business modeling, profitability analysis, and risk

management. Developed 2008-2011 global financial targets for the

business units, project tracking definitions and structure for over 160

projects with $230M of savings over three years. Responsible for

financial processes, reporting, and toolsets.

.

Finance Controller, Worldwide Components & Wire 2006-2008

Managed financial performance for the division with sales of $500

million and 8 locations worldwide. P&L accountability with six Plant

Controllers. Improved margin by 6% and working capital by 15 days.

Develop guidelines for copper tracking. Managed annual budgets,

quarterly / monthly forecast and weekly outlooks. Approved capital and

new quotes.

FORD MOTOR COMPANY, Dearborn, MI 2000-2006

Global automotive engineering, manufacturing, and marketing corporation.

Finance Manager, F250 Super Duty Product Development Center 2004-2006

Managed programs with responsibility of up to $600M in investment

and $480M in variable cost actions for the company's most profitable

vehicle line. Controlled monthly forecast & actuals. Evaluated and

signed-off on all pricing and sourcing agreements globally. Led complex

valuation analyses on investment, make vs. buy, and revenue growth

actions and presented business cases with recommendations. Collaborated

with Engineering, Purchasing, and M&S to ensure margins are met.

Supervised team of up to six analysts.

. Led the 2005 model year major freshening through final status with a

profit improvement of $750M and 98% firm pricing.

. Improved Super Duty profits by $60M by introducing Harley Davidson

package and other key options.

. Executed with Operations $40M of cost cutting actions without

compromise in quality.

. Played a key role in resourcing core commodities, outsourcing wheels

to China, electrical modules and other components to Europe, Korea and

Mexico with over $18M of profit improvements.

. Developed and implemented a training module targeted at 90 analysts to

track the cost of major programs from program approval to final

status, which improved tracking accuracy by 25%.

Senior Analyst, Marketing & Sales Controller's Office 2002-2004

Developed and oversaw $5 billion marketing budget and business plan for

Ford Division. Controlled monthly forecast, quarterly close, cash flows,

accruals, and financial reporting. Created marketing incentives, programs

Aneta B. Reberg Page

Two

FORD MOTOR COMPANY, continued

and pricing strategy proposals for 18 vehicle lines. Conducted research

studies on product features and growth markets and led monthly

educational sessions on market drivers and competitive trends.

. Conducted value-based analysis and developed effective marketing

promotions and pricing for new vehicle introductions that prevented

profit deterioration by $150M.

. Created and rolled out new analytical model for pricing, realizing 50%

efficiencies.

. Improved accuracy of marketing projections by 15% by incorporating

Ford Credit rates and vehicle mix.

. Implemented multi-dimensional reporting for Finance and Marketing

Managers by product, market, and channel, which improved incentive

allocation and effectiveness by 20%.

. Led launch pull-ahead programs, which increased Job#1 profits by $100M

during two model years.

Launch Manager, Corporate Finance 2000-2002

Led the development and launch of one of the biggest global financial

reengineering initiatives at Ford, called F@ST - Financials @ the Speed

of Thought, in NA and Europe. The initiative included new strategic

vision, actuals versus standard costing, new financial metrics, and

financial reporting. Managed up to 8 direct reports.

. Launched financial reporting and contribution margin metrics with

first time ever ability to monitor profits daily, improving pricing &

forecast accuracy by 30%.

. Identified and implemented actions that utilized the new reporting

data with savings of $50M and presented these findings directly to the

CEO and CFO.

. Developed and facilitated training sessions for approximately 1200

employees in Engineering, Purchasing, Finance, Marketing & Sales, and

Executive Management in the USA, Germany, England, and Spain.

CAP GEMINI, formerly known as ERNST & YOUNG CONSULTING LLC, Detroit, MI

1997-2000

Consulting firm in finance, supply chain, marketing, and technology with

annual sales of $6 billion.

Manager, Management Consulting

Managed performance improvement projects in finance, accounting, and

operations. Implemented financial processes and systems. Conducted

benchmarking and market research studies. Developed client proposals and

pricing contracts. Generated over $100M of sales in consulting business.

Led teams of up to 12.

Honda

. Established and implemented activity based costing at the plant,

reducing waste and inefficiencies by 6%.

. Defined new metrics and incorporated revisions into the reporting

process.

DaimlerChrysler / Mopar

. Developed Balanced Scorecard for new product development programs with

operational and financial metrics, which pinpointed issues quickly and

allowed for consistent monitoring of all programs.

. Reduced inventory cost by 10% for Mopar Service Parts Division by

developing a centralized area for order management and demand planning

with web-based tools for parts tracking, pricing, and delivery.

Hiram Walker / Allied Domecq Spirits

. Eliminated duplicate work activities and reorganized shared services

center, generating 12% efficiency.

. Developed a model for reallocating and optimizing investments that

improved profits by 16%.

EDUCATION

MBA, Finance, Eastern Michigan University, Ypsilanti, MI, GPA 3.8, 1997

BS, Business, Science, Language, Eastern Michigan University, Ypsilanti,

MI, GPA 3.7

PROFESSIONAL DEVELOPMENT / OTHER SKILLS

Certified in Certified in Business Objects Business

Performance Coaching Intelligence

Six Sigma MS Excel, Word, Power Point, Fluent in Polish

and Project

Project Management Hyperion, EssBase, Access, Outsourcing to

Oracle, FAS Europe & Asia

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