KRISTINE CICCONE
*** *. ******** *****, *** Angeles, CA 90020
Phone 310-***-**** Email: ***************@***.***
ADVERTISING PROFESSIONAL SUMMARY
Accomplished and results driven advertising professional with a strong
background in multi-media (online, print, magazine, TV/cable, radio).
Worked with emerging growth to Fortune 100 clients. Highly-experienced in
all aspects of the sales process, from pre sales - targeting to post sales
- implementation. Developed and implemented sales programs which
consistently met and exceeded all organizational goals. Firmly committed
to gaining the highest levels of customer satisfaction while improving year-
over-year and month-over-month revenue. Results-oriented team player with
an innate ability to utilize all resources from management, sales teams and
sales assistant to meet and exceed individual and team objectives. Thrives
in a fast-paced working environment. Met or exceeded net revenue goals up
to 125% on average.
PROFESSIONAL EXPERIENCE
UCLA -University of California at Los Angeles, Los Angeles, California
(2008 - Present)
Assistant to Principal Investigator - Part -Time
Provide administrative support to Principal Investigator and Post Doctoral
staff in science lab setting. Anticipate needed paperwork for all
requests, example, MTA at the Office of Intellectual property to Fund
Manager responsible, NIH grant spending reports and One Source documents
for spending government mandate.
. Prepare correspondence, scientific manuscripts and other scientific
materials.
. Correspond with other research sites and colleagues to retrieve
library references and citations.
. Organize, order and manage lab supplies and help maintain research
equipment.
. Coordinate accommodations and schedule faculty meetings for guest
speakers.
TIME WARNER CABLE, Los Angeles, California
(2008 - 2008)
Account Executive
Worked with media sales professionals, marketers, agencies and business
owners with innovative advertising solutions that are targeted and
affordable. Sold all products include advertising on cable networks (USA,
Discovery, CNN, ESPN, Fox News, Food, Bravo, TNT, TBS, etc.), local
insertion of commercials, and long format Video-on-Demand. Responsible for
new business generated through cold calling and competitive media
targeting.
Notable Achievements
. Met net revenue goal at 135%.
. Maintained customer service by in person meetings, current reports and
on going analysis.
. Grew territory $3,000 base to $40,000 in six months.
. Created marketing presentation for each client including video
elements.
INDEPENDENT CONSULTING WORK, Los Angeles, California
(2007- 2008)
Ciccone Media Consulting - Owner Proprietor
Developed and implemented marketing strategies that included goals,
timelines, messages, and materials. Experienced in all forms of marketing
project management to include: public relations media relations, social
media, website strategy, communications strategy and event marketing.
Responsible for consulting with clients regarding their needs, overseeing
program implementation, major account management, reports, and all aspects
of client relations.
Notable Achievements
. Gross billing exceeded $100,000 with select clients
. Clients: "The New Sanctuary", developed public relations media program
with live video training
. The New Home Center - Coldwell Banker - Grand Opening New Office, Press
Conference, and Media Buy.
. The Perfect Exposure Gallery, Art Gallery Framing, Alexandria Yoga -
Event and online marketing solutions.
THE LOS ANGELES TIMES, Los Angeles, California
(2001-2007)
Major Account Executive
Managed Donald T. Sterling account with 120+ properties. Responsible to
manage and up sell all products from print, online (apartments.com,
latimes.com, openhouses.com), magazine, special sections, event marketing,
contract negotiation, manage ad place, production for print and online
Maintain customer service, reporting and exceed all goals.
Notable Achievements
. Exclusive Rep. to the largest owner of Apartment Buildings in Los
Angeles, Donald T. Sterling Corporation, Also, managed other divisions of
advertising - Donald T. Sterling Foundation, NBA Los Angeles Clippers and
Los Angeles Clippers Foundation. Worked directly with CEO, Donald T.
Sterling.
. Consistently met target by 120% on average annually.
. Created Advertising Program for "Downtown Living Weekend". Generated
200k, 1st year. Grew 55% revenue
for the 2nd event.
. Project Manager "Downtown Living Weekend" with Downtown New, LA
Magazine and Downtown Los Angeles BID
FEDERAL EXPRESS, Los Angeles, California
(2000 - 2001)
Field Account Executive
FedEx Express uses a global air-and-ground network to speed delivery of
time-sensitive shipments. Duties included new business development,
account implementation and maintaining and deepening customer up sell
relationships.
Notable Achievements
. Exceeded all established net revenue goals by 115%.
. Working with primary account owners to identify goals for the customer
relationship, meeting or exceeding revenue
goals, creating and presenting business reviews to customers, developing
and maintaining relationships through an effective call
cycle, and supporting implementation by monitoring timelines and
identifying barriers to success.
US DIGITECH, Fort Lauderdale, Florida
Sales/Communications Manager
(1999 - 2000)
Responsible for sales, marketing program development, budget
administration, account management, technical client support, and client
relations to fortune 500 companies. Provided website and ecommerce
solutions.
Notable Achievements
. Managed local sales team (9), established training program for sales
associates, aligned policies and procedures, and introduced long-term and
tactical growth strategies, including new products, pricing, and
packaging strategies.
. Exceeded revenue goals by 135%.
MIAMI HERALD PUBLISHING COMPANY, Miami, Florida
(1996 -1999)
Advertising Category Specialist - print and online (herald.com,
elnuevoherald.com, homehunter.com, apartments.com)
Responsible for sales, advertising design, account management, advertising
campaign coordination, contract negotiation, customer relations, and other
related assignments in the Following Categories - Medical, Retail,
Entertainment, Non- Profit, Local Political and Real Estate.
Notable Achievements
. Salesperson of the quarter award 2Q, 4Q- 97 1Q, 2Q, 98.
. Recipient of Miami Herald Golden Achievement Award 1998
. Top Salesperson performance for Online University
. Successfully utilized new resource "Database" marketing for a
nonprofit theater to increase subscriber
base with direct mail.
EDUCATION
Bachelor of Science Emphasis in Criminology - The Florida State University,
Tallahassee, Florida 1994
SPECIAL TRAINING:
Stephan Shiffman
. D.E.I. Management Sales:
Anthony Robbins
. The Competitive Edge
Peter Lowe
. Success 97
Brian Tracy
. Maximum Achievement
. Advanced Selling Techniques
Miami Herald Publishing Company
. On-Line University
. Political Advertising
. Integrity Selling
Los Angeles Times
. Huthewaite "SPIN Selling",
. Salesforce.com
RE Salesperson License
. DRE 01811988
References available upon request.
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