Judith Danielle Robinson
****B Shurlock Court Cell:
Mt. Laurel, NJ 08054 Email:
***************@***.***
SUMMARY OF EXPERIENCE
Sales/Marketing Professional with over 10 years of experience spanning
B2B and B2C products and processes within multiple industries
including; Consumer Goods, Banking, Financial, Public Relations and
Transportation. Relevant academic training includes MA in Professional
Communication, and BA in Communication/Public Relations.
SELECTED ACCOMPLISHMENTS
. Exceeded annual sales goal (fiscal year 2008/2009), final results at
104%, reflected in company bonus.
. Received growth award, increased sales by 11% year-over-year 2006-
2007.
. Trained/certified 20-60 internal/external clients monthly on product
education and application.
. Promoted from Senior Project Manager to Assistant Vice President
within one year.
. Designed and developed training manual.
PROFESSIONAL EXPERIENCE
AVEDA, (Estee Lauder Companies), Central & South Jersey Territories
2002-2009
Salon/Spa Development Partner (2005-2009)
Managed central and south Jersey territory generating revenue exceeding
$1.5 million annually, in luxury cosmetics.
. Exceeded annual sales goal (fiscal year 2008/2009); final results at
104%, reflected in company bonus.
. Received salon growth award for increasing overall sales by 11% year-
over-year 2006-2007.
. Awarded Earth Month Champion for Environmental Leadership, 2006 &
2007.
. Prospected and recruited salons for new business development.
. Developed quarterly plans based on corporate benchmarks to meet
company's annually increased goals.
. Proactively monitored SAP daily to ensure record accuracy, preventing
diversion and fraudulent activity.
. Trained/certified 20-60 internal/external clients monthly on product
education and application.
. Executed inventory management, brand placement and display.
. Presented and advised on new product launches to meet and exceed
company sales objectives.
Sales Advisor (Part-Time) (2002-2004)
Retail sales advisor for a luxury cosmetic company.
. Exceeded annual performance goal, 106% performance numbers reflected
in pay increase.
. Identified consumer needs through consultation and analysis resulting
in product recommendation and a sale.
WACHOVIA BANK CORPORATION, Philadelphia, PA
2000-2005
Senior Project Manager - Assistant Vice President (2001-2005)
Senior Project Manager (2000-2001)
Managed implementation and marketing activities for diverse platform of
cash management products. Developed and presented product
presentations with sales, marketing and product teams.
. Promoted from Senior Project Manager to Assistant Vice President
within one year.
. Met with internal and external clients to assess needs; conferred
with vendor to obtain product specifications.
. Trained new hires, sales teams, relationship managers, and customers
on product knowledge and development.
. Designed and developed training manual on cash management product.
. Proactively monitored and analyzed project schedule. Recorded and
maintained detailed records to ensure completion and successful
customer implementation.
. Developed, tracked and monitored project plan.
. Implemented cash management products to small business and corporate
customers that generated $3.9 million in annual revenue; collaborated
with sales, marketing and technical teams.
Judith Robinson
Page 2
VANGUARD, Malvern, PA
1999-2000
Communications Specialist - Participant Education Services
Strategically managed the marketing and communication needs of national
accounts $200 million and greater in retirement plan assets under
management.
. Met with client site coordinators, creative team, clients, internal
staff and service providers to develop customized employee retirement
education through print, slide and video medium, and presentations.
. Developed and monitored production schedules and project plans;
oversaw work activities of outside vendors; measured program
effectiveness through question and answer evaluations.
BEACH ADVERTISING, Philadelphia, PA
1999
Communication Associate - (Intern/Freelancer)
Wrote public service announcements and press releases to promote and
support boy scouts and welfare to work events. Pitched campaign aimed
at selling firms capabilities to prospective clients.
. Managed on-site media for multiple media events communicating
operational guidelines and assuring media received needed coverage to
present the event.
. Interfaced with community representatives and federal government to
assess funding guidelines; conducted focus groups; attended community
outreach programs.
CONSOLIDATED RAIL CORPORATION (Conrail), Philadelphia, PA
1994-1998
Business Development Analyst (1996-1998)
Customer Service Representative (1994-1996)
Managed 150 corporate accounts for nonferrous, ferro alloy and general
manufactured products.
. Generated additional $900,000 in annual revenue for firm by
identifying and bringing in new and existing business to utilize
unused service rail lines.
. Proactively monitored shipments via rail car to ensure transportation
codes through high volume shipment periods.
EDUCATION
LASALLE UNIVERSITY, Philadelphia, PA
MA in Professional Communication, 1999
BA in Communication with a concentration in Public Relations, 1994
PROFESSIONAL LICENSES
Cosmetology, State of New Jersey
2002-Present
COMPUTER SKILLS
Microsoft Windows, Access, Excel, Outlook, Power point, Sap
Applications, Word, Lotus Notes
VOLUNTEER
AMERICAN CANCER SOCIETY, Philadelphia, PA
2002-Present
Consultant, Look Good Feel Better
AMERICAN RED CROSS, Philadelphia, PA
2009-Present
MEMBERSHIPS/ASSOCIATIONS
CEW, Cosmetic Executive Women - member since 7/03
WFWI, Women for Women International - sponsor since 10/05