Sales Project Manager

Philip W. Green

**** ******* ***** *****, *******, FL 33594

813-***-**** . **********@***.***

PROFILE

Executive level sales and marketing professional with over twenty years

experience in a global $224 billion consumer products industry. Seven

years experience as a board level executive leading the worldwide sales and

marketing activities of a consumer products manufacturer/marketer.

Possesses advanced sales management/selling skills in long sales cycle,

strategic selling in pursuit of multi-year contracts for goods and

services. Have strong 4P marketing mix experience and demonstrated ability

to grow sales of consumer products.

. Strategic Sales/Marketing Planning and Business Development - Using SWOT

analysis and other strategic planning disciplines to develop

sales/marketing plans and focus sales/marketing messaging on key product

and service attributes necessary to successfully develop and retain new

business in a highly competitive environment.

. Recruiting, Training and Managing an Effective Sales, Marketing and

Client Services staff - Identifying key skills and experience necessary

for effective employee performance, locating prospective candidates with

the requisite attributes and training/motivating staff to accomplish key

objectives necessary to achieve corporate goals.

. Major Account Management -Building strong client relationships and

managing the production and delivery of all products and services to

ensure contract compliance and high levels of client satisfaction.

Personally providing product design and marketing consulting services to

grow client sales and profits, leading to achieving strong growth in

corporate sales and profits.

. Consumer Products Marketing - Demonstrated creative skills and ability to

drive new product development from initial product/packaging design

through launch. Strong analytical abilities and experience using

qualitative/quantitative research to develop a deep understanding of a

market, the needs/desires of consumers and to synthesize that knowledge

into a comprehensive marketing plan that meets or exceeds sales and

profit targets.

PROFESSIONAL EXPERIENCE

A-Game Consulting International, LLC 2007 - Present

Managing Member

Started up a sub-chapter S corporation for the purposes of providing

marketing and sales consulting services.

. Supported the launch of a new consumer product in the Peoples Republic of

China under a consulting contract with Scientific Games Inc., achieving

sales of $1.1 billion during the six months following launch. Developed

a comprehensive marketing plan for the products in Shandong Province.

Trained sales managers and sales representatives in the areas of retailer

recruitment and point of sale promotion and merchandising of the

products.

. Qualified vendors, evaluated proposals, and supervised production of

promotional game projects for Harder & Associates of St. Louis Park,

Minnesota to ensure all quality, security and delivery specifications

were met.

Creative Games International, Inc. 1993 - 2007

Senior VP, Sales & Marketing, Member of Board of Directors, Plant City,

Florida (2001-

2007)

Promoted to Senior VP Sales & Marketing upon the company's relocation to

Florida. Responsible for the global sales and marketing activities of the

company in an industry dominated by much larger and diversified

competitors.

. Retained 100% of existing business on rebids in 2002 - 2003 following

company's relocation; accomplished by developing and implementing long

range planning tools that allowed advance production of products ensuring

that no client suffered any product shortage or diminished service level

during the eight weeks required to relocate the manufacturing facility.

. Won over $50 million in new business (nationally and internationally) by

developing and implementing a niche marketing strategy that 1) targeted

primary contractor positions with smaller volume clients and secondary

contractor positions with large volume accounts to avoid head-to-head

competition on price with larger competitors; and, 2) emphasized fast

turnaround, marketing consulting excellence, and outstanding client

service as key deliverables necessary to compete successfully.

. Recruited, trained and managed an entirely new sales, marketing and

client services staff following the company's relocation.

o Achieved a zero turnover rate in sales, marketing and client

services personnel during the last five years by developing and

implementing a recruiting and retention plan addressing 1) key

skills and experience necessary for effective job performance; and,

2) competitive base and incentive compensation.

o Consistently received "exceeded expectations" or "best in class"

ratings for client service and product design/marketing consulting

on annual client surveys by developing and implementing training

program that built sales analysis, product design, product

positioning and launch planning skills in new hires. Several staff

were publicly recognized by clients for performance excellence.

o Minimized errors in order execution by developing and implementing

standard operating procedures and checklists for client services

staff.

Senior Marketing Executive. Slatersville, Rhode Island (1993 - 2001)

Joined the company at its inception as the primary sales and marketing

executive. Challenges included establishing a solid base of business and

delivering high quality product design and marketing consulting services to

large State government agencies to develop a solid company reputation for

contract performance.

. Won multi-year contracts (for product design, production and the

provision of related consulting services to state government agencies)

instrumental in taking the start-up company from zero to $10M in annual

sales at a 40% gross profit margin.

. Was instrumental in more than doubling consumer products sales in

Connecticut, Vermont and Rhode Island as vendor project manager by

providing sales analysis, product design, product positioning and product

launch planning as vendor project manger.

. Provided excellent project management services that were recognized by

clients in Connecticut and New Hampshire through nomination by agency

heads for a prestigious industry award for outstanding performance.

Growth in client sales and profits resulted in the achievement of

corporate sales and profit goals.

Dittler Brothers, Inc., Atlanta, Georgia 1986 - 1993

Senior Account Executive, Sales & Marketing

Excellence in managing customer service and quality assurance departments

and building solid client relationships led to promotion to a Senior

Account Executive position.

. Developed selling skills, industry-specific product design and marketing

knowledge necessary for effective project management of existing business

and the development of presentations/proposals for prospective clients.

By the end of the first year was effectively managing five State accounts

worth $6M annually in sales.

. Won competitive bids for large State contracts in Ohio and Texas valued

at over $10M in sales annually as sales team lead by applying

presentation, sales analysis, product design and marketing skills in pre-

bid presentations and preparation of formal RFP responses.

. Developed several new products for the State of Ohio including one of the

first "licensed" gaming products (Monopoly) and one of the first

successful higher price point products in industry history. Still

referred to by the Ohio client as "the best vendor project manager we

ever had".

OTHER SIGNIFICANT ACCOMPLISHMENTS

. Received the "Powers" award from the North American Association of State

and Provincial Lotteries for outstanding performance in the design and

marketing of instant game products - the only award winner ever to be

nominated by two lottery directors.

. Featured speaker at numerous educational conferences conducted by the

North American Association of State and Provincial Lotteries (NASPL) and

the World Lottery Association (WLA).

EDUCATION

Master of Business Administration

University of Tennessee, Knoxville, TN

Bachelor of Science, Industrial Management

Georgia Institute of Technology, Atlanta, GA

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