Director Marketing

David Berry

Tel: 203-***-****

Email: *****@******************.***

Professional Summary

Associate Creative Director with experience developing digital and print solutions for business-to-business and business-to-consumer

marketing initiatives. Most recently, Hellmann’s/Best Foods, 3M, Breyers and Lufthansa airlines. Skilled manager with the ability to

successfully pitch new and organically grow current business, increase revenue and inspire creative team to develop big ideas.

Professional History

Associate Creative Director Ryan iDirect • Wilton, CT May 2007 - August 2009

> 2009 Mixx Awards for Cross-Media Integration and Brand Destination Site

> 2009 Unilever Marketing Effectiveness Award for Hellmann’s/Best Foods US

> 2009 Nestlé Very Best Kids: Internet-based Loyalty Marketing winner

> 2009 IAC award won for Lufthansa Moments as Best Airline Online Campaign

• Successfully strategized, pitched and led the creative direction for the agencies first social media Facebook application and

digital media placements for Hellmann’s/Best Foods. Part of an ongoing two year effort spent cultivating and developing the

Hellmann’s relationships, with the client and Inter Agency Team. The digital business tripled in agency revenue and accomplished the

best return on investment for all of Unilever USA.

• Creative-lead of concept development that won the agency’s first non CPG client, Lufthansa (Europe’s largest airline), as well as

launched their first US microsite with media campaign and gadget. The campaign more than doubled the current agency retainer fee.

• Led the rebrand for Nestle Very Best Kids (now Nestle Family). Relaunched the core website and other channel touch points. It has

been hugely successful as coupon redemption from the Web site increased 320%. Online membership increased by 10%, surpassing

the 5% goal. And through the partnership program, Nestlé increased cross brand exposure by 50%.

• Relaunched new brand website for Breyers.com. Was actively involved in all facets of the development which included: strategic

brand decisions, information architecture, interface design and 3D art and video site integration .

• Creative-lead on multiple media campaigns for Hellmann’s/Best Foods, Lufthansa, Breyers, 3M and the NFL.com. Strategized with

global media company on site placements. Types of units included: external XML feeds, rich media with video, users ability to print

recipes and coupons directly in-banner, Google Gadgets, roadblocks and home page takeovers.

Senior Art Director Digitas/Modem Media • Norwalk, CT July 2006 - May 2007

• Developed initial CRM program touch points for Sirius satellite radio. Program channels included email and direct mail. The

main strategy was customer retention as new car buyers get the first year subscription with their purchase. We wanted to drive

subscription renewals. Different offer based cells were created and responses increased by 50%.

• Lead art director for the media campaign of the new Subway Fresh Fit Meal, a healthy meal combo aimed at

taking market share from it’s fast food competitors.

• Managed design staff that developed strategic approach and design execution for AOL Shortcuts, a cutting edge technology

to add coupons directly on your grocery store card.

• Lead art director for offer based online media campaign for Marriot Hotels. Worked closely with the strategic planner to test multiple

banner and landing page executions. The results ended in a successful campaign surpassing the hotel bookings estimates.

page 1 of 3

portfolio at davidberrycreative.com

David Berry

Tel: 203-***-****

Email: *****@******************.***

Professional History (continued)

Creative Supervisor Grey Direct/E-Marketing • New York, NY November 2003 – July 2006

• Established creative direction and expanded agency fee and relationship for all of Adobe’s Direct and CRM marketing

channels included online and print. Scope covered all business segments from government, B2B and B2C for each

of their applications. Managed multiple creative teams that were dedicated to each business segment.

• Delivered strategic approach and design execution for consumer and physician website of Flomax’s 1-week

challenge. Was also responsible for all consumer email and direct mail touch points, which included fulfillment,

acquisition and retention strategies. The success of the program extended our relationship with Boehringer Ingelheim.

• Developed and designed the direct marketing and online components for Xerox’s new line of DocuColor printers.

The campaign successfully tracked the highest conversion rates in over four years on the business.

• Led creative for all Cheaptickets.com online media campaigns and pitched and developed their first ever TV spot.

Senior Art Director Arc Marketing • Greenwich, CT March 2003 – November 2003

• Created in-store and packaging promotion materials for Kellogg’s Spiderman 2, Lord of the Rings

Return of the King and Dr. Seuss Cat in the Hat.

• Developed new enhanced car viewing experience for Cadillac.com and new websites for

Norelco D-finer and Herbal Essence campaigns.

Founder / Creative Director David Berry Creative, LLC • Trumbull, CT October 2001 – 2004

• Grew a solo freelance operation to over half a million billings in it’s first year.

• Successfully sold and designed AXA Financial’s annual collateral and brochures. Responsible for all facets

of the development, including account management, creative development and production.

• Pitched and developed Raymond Weil’s first ever promotion and consumer relationship program.

Art Director McCann-Erickson/MRM • New York, NY April 2001 – October 2001

• Lead art director for the Sprint B2B and B2C direct marketing initiatives.

Channels included TV, print, direct mail and online.

Freelance Art Director Showtime Networks • New York, NY February 2001 – April 2001

• Lead designer for outdoor signage/ billboards and direct marketing for Showtime

original programming and new movie releases.

page 2 of 3

portfolio at davidberrycreative.com

David Berry

Tel: 203-***-****

Email: *****@******************.***

Client History

Raymond Weil

Marriot

Dice.com

3M

Showtime Networks

Mead

Gevalia

Adobe

Sirius

Microsoft

Glaxo Smith Kline

AOL

Sprint

Norelco

Hellmann’s/Best Foods

AXA Financial

Subway

Nestlé

Herbal Essence

Boehringer Ingelheim

Tassimo

Netbank

Jewish National Fund

Breyers

US Airways

Onstar

Kellogg’s

Cheaptickets.com

Xerox

Pfizer

Lufthansa

Delta

Education

Associate Degree in Communications Design December 1997 - Parsons School of Design, NY

Bachelor of Arts in Communication May 1995 - University of Rhode Island, Kingston RI

page 3 of 3

portfolio at davidberrycreative.com

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