DAVID HOYOS
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DAVID HOYOS
** ******* ****, *********, ** 02703
508-***-**** (h) 508-***-**** (c) ******@******************.***
QUALIFICATIONS PROFILE
Success-driven professional with respected career leading the design and development of integrated
design strategies for internal and external clients. Expertise creating branding, communication, and
marketing solutions that balance innovation with bottom line issues. Proven ability to build strong,
quality-focused teams. Superior presentation abilities; able to convey concepts and ideas in a clear and
articulate manner. Fluent in Spanish and English.
ART DIRECTION CLIENT DEVELOPMENT PROJECT BACKGROUND
• Creative and Technical • New Business Development • Hands on Design & Execution
Team Leadership
• Fortune 500 Client Relations • Web, Multimedia & Print
• Department Leadership
• Top-Level Presentations • UI Design / User Experience
• Full-Scale Project
• Reliable Account Management • Illustration and Animation
Management
PROFESSIONAL EXPERIENCE
Creative Art Director, David Hoyos Creative Services, Inc. (DHCS), Attleboro, MA - Current
Consult with Fortune 500 clients to assess needs, present solutions, and manage branding and
marketing design projects from concept through completion. Hands on the creative, design and
execution of solutions for a wide range of industries. Maintain full accountability for timelines, budgets,
and client services.
Art Director, One-to-One Interactive, Boston, MA – 06/2008 to 07/2009
Works in conjunction with the VP Creative Director, I.A. team, interactive design and production teams
to develop and execute innovative, interactive design solutions for different industries. Mentors and
leads the staff of interactive designers to produce high-end interactive marketing works for agency
clients.
Key Achievements:
Scheduled and conducted brainstorm meetings for active projects.
Designed and produced highly interactive full online branded campaigns.
Supported new business opportunities with innovated ideas and creative concepts.
Introduced best practices and processes to enhance productivity, quality and creativity.
Managed internal and external clients.
Led the creative work from start to finish of large and complex projects.
DAVID HOYOS
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Established a network of resources (contractors) to support different projects.
Creative Art Director, Cyphermint, Inc., Marlborough, MA – 3/2002 to 03/2008
Lead the development and execution of interactive kiosks, print campaigns, and Web solutions to
enhance visibility and profitability for retail clients. Work cross-functionally to determine vision and
ensure flawless project implementation. Effectively communicate ideas and project status to client
decision makers. Define best practices and guidelines to maximize efficiency and results.
Key Achievements:
Personally designed, developed, and launched a high-impact project with 7Eleven and DHL that
positioned Cyphermint as a leader in the industry.
Successfully designed and delivered AAA/CAA Customer Service Kiosk and application; the
kiosk received First Runner Up in an industry award for “Best Content” (KioskCom).
Created and produced a self-service kiosk application pilot that resulted in multimillion-dollar
contract with DHL.
Creative Art Director, Click2Learn, Inc., Bellevue, WA – 3/1998 to 12/2001
Directed and oversaw all creative and logistical processes of the Graphic Design Department to meet
the online learning needs of Fortune 500 clients, and position the company as a top competitor in the
industry. Provided leadership, guidance, and hands-on training to 20 full-time designers in Canada and
the U.S. Continuously improved internal processes to respond to market demands and client
expectations.
Key Achievements:
Defined the infrastructure and managed daily operations of the Graphic Design Department to
support the creation of innovative solutions for multimillion-dollar clients.
Created best practices and established new policies and procedures that improved productivity
by 70%.
Conceived and executed e-learning solutions for Lucent and MetLife that were honored with
industry awards for excellence (Brandon Hall Awards).
Creative Art Director, MetLife, Warwick, RI – 1/1996 to 2/1998
Improved competitive positioning and brand equity for the Auto and Home Division by directing the
people, ideas, and projects within the Graphics Department. Supervised all technical and creative
processes for print and multimedia campaigns. Identified scope, timelines, and budgets for internal and
external projects.
Key Achievements:
Recognized for outstanding skill and dedication through promotion to Creative Art Director after
only three months in consulting position.
Improved productivity by 60% by providing consistent, results-driven leadership to five
department personnel.
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Saved millions of dollars by designing the company’s first-ever multimedia training solutions;
training topics included ethics and winning sales techniques.
Freelance Graphic Designer, David Hoyos / Graphic Design, Lincoln, RI – 1/1994 to 12/1995
Increased revenues and competitive positioning for small businesses in a wide range of industries by
designing graphics for corporate identify, branding campaigns, advertisements, and brochures.
ADDITIONAL EXPERIENCE
President & CEO, David Hoyos Creative Services, Inc. (DHCS), Attleboro, MA
Consult with Fortune 500 clients to assess needs, present solutions, and manage branding and
marketing design projects from concept through completion. Hands on the creative, design and
execution of solutions for a wide range of industries. Maintain full accountability for timelines, budgets,
and client services.
Key Achievements:
Established a reputation for quality, speed, and superior design skills, leading to significant
business with major clients such as Microsoft, Fidelity, Boston Scientific, NIIT, etc.
Positioned DHCS as a global resource for clients in the U.K. and India.
Provide creative support to marketing agencies across the country.
Early experience includes Graphic Designer for Hub Labels of Hagerstown and Contract Graphic
Designer for Contenido, Inc., Colombia in South America.
EDUCATION
Bachelor of Science Graphic and Industrial Design
Pontificia Bolivariana University, Medellin. Colombia. SA.
Coursework toward Associate of Arts in Design (completed two years)
Certificate in Advertising Design / Certificate in Computer Graphics
Rhode Island School of Design (RISD), Providence, RI
PORTFOLIO / SAMPLES
Portfolio is available for viewing at www.dhcreativeservices.com. References available upon request.
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