Tawnya Nader
Long Beach, CA 90814
Cell: 562-***-****
Email: ******.*****@*****.***
Retail Industry Professional driven to achieve results with demonstrated
success in Profitability, Sales Projections, Strategic Planning and Vendor
Negotiations
________________________________Professional
Experience____________________________
Associate Merchandiser / Non Denim Apparel, Accessories & Footwear / Rock &
Republic 2008 to 2010
. Responsible for all merchandising functions pertaining to accessories
and footwear
- Implemented a new pricing structure for accessories which lead to a
21% increase in sales
- Responsible for Open to Buy, bookings, sales projections, trends
and seasonal plans
- Increased footwear sales by 18% by taking the initiative to further
develop special make-ups and exclusives
. Developed a strategic business plan based on market trends and
performed competitive analysis
. Conducted seasonal product knowledge seminars for the sales team and
coordinated in-store events
. Created cohesive seasonal story and communicated business strategies
to design and cross functional teams
. Analyzed sales in all non-denim categories and spoke to identified
sales risks and new assortment opportunities
. Attended budget strategies at weekly sales meeting with the CEO,
President and Managers
Associate Buyer / Young Men's Apparel & Accessories / Pacific Sunwear
2007 to 2008
. Responsible for all categories within Young Men's Accessories
- Increased proprietary brand penetrations by 20%within departments
best performing class
- Maximized inventory productivity by running business with 50%less
markdowns than balance of chain
- Maintained a selling IMU that was three points above company
average
- Maintained a gross margin that was 29% above company average
. Developed strong merchandising stories with cross brand statements
. Effectively communicated big ideas and volume drivers to vendors
. Partnered with private label design and production teams
. Identified opportunities by analyzing style, color, character and
price point sales to identify opportunities and risks to current and
future assortments
. Initiated re-order and promotional opportunities as well as trend
tests
. Presented merchandising strategies at assortment meeting to the CEO,
President and Vice Presidents
Tawnya Nader
Page 2
Merchandise Manager / Women's Designer & Contemporary Sportswear
2005 to 2007
Federated Department Stores / Bloomingdales
. Designed and executed merchandise plans that created impact
. Identified important trends and presented outfit options to select
customers
. Managed seven direct reports and maintained the highest completion
rate in the region for all operational tasks
. Analyzed weekly sales and managed effective floor moves which let to a
24% increase in contemporary sportswear sales for the season
. Communicated with Buyers and Vendors weekly on upcoming trends,
customer feedback and missed opportunities
Draper's & Damon's / Assistant Buyer 2004 to 2005
BCBG Maxazria Showroom / Sales Intern 2004
Mezzanine Boutique / Sales Coordinator 2001 to 2003
AWARDS
"B the Best" Award / Bloomingdales
Excellence in Customer Service / Draper's & Damon's
President / Delta Delta Delta Sorority
Presidents List / California State University / Long Beach
EDUCATION
California State University / Long Beach
Graduated Magna Cum Laude 2004
Bachelor of Arts, Fashion Merchandising
Business Marketing Minor